Shampoo & Conditioner - US - March 2003

SUMMARY

This in-depth analysis of the shampoo and conditioner market will explore both internal and external factors driving the market, as well as examine the behavior of hair care product consumers. With original research conducted among respondents across age, ethnic and economic groups, Mintel will deliver a report focusing on the recipe for success in the shampoo and conditioner market.

Up-to-date consumer data will reveal:

• Consumer attitudes and concerns regarding shampoos and conditioners (on brand loyalty, ingredients and product claims).
• Which types of shampoos and conditioners are most popular with consumers.

This exclusive report will offer detailed profiles of manufactures and retailers within the market, including sales, market share and an overview of advertising and marketing strategies. This report contains US IRI InfoScan data.

TABLE OF CONTENTS

INTRODUCTION & ABBREVIATIONS

INTRODUCTION

OTHER RELEVANT REPORTS

DEFINITION

ABBREVIATIONS & TERMS

• Abbreviations
• Terms

EXECUTIVE SUMMARY

A STEADILY GROWING MARKET

SHIFTING U.S. POPULATION

COMPETITION FROM OTHER DISTRIBUTION CHANNELS

PRODUCTS AVAILABLE AT EVERY PRICE POINT

CONDITIONERS GROWING FASTER THAN SHAMPOOS

FIVE MANUFACTURERS CONTROL THE MARKET

SUPERMARKETS AND DRUG STORES ARE YIELDING TO MASS MERCHANDISERS

SHAMPOO AND CONDITIONER CONSUMERS

• Nearly everyone uses it
• Differences apparent when examining product use by gender, age, race/ethnicity
• The variety of products on the market is confusing

THE FUTURE

MARKET DRIVERS

GROWING MINORITY POPULATION

• Figure 1 American households, by race/ethnicity, 1995-2010
• The black haircare consumer

GROWTH IN NATURAL AND ORGANIC PRODUCTS

CHANGING DISTRIBUTION

MARKET SIZE & TRENDS

• Figure 2 FDM sales of shampoo and conditioner, at current and constant prices, 1997-2002
• Graph 1 Trends in FDM sales of shampoo and conditioner, at current and constant prices, 1997-2002

MARKET SEGMENTATION

OVERVIEW

• Figure 3 FDM sales of shampoo and conditioner, by type, 2000 and 2002
• Graph 2 Trends in FDM sales of shampoo/conditioner, by segment, 1997-2002

SHAMPOO

• Figure 4 FDM sales of shampoo, 1997-2002

CONDITIONER

• Figure 5 FDM sales of conditioner, 1997-2002

SUPPLY STRUCTURE

MANUFACTURER SALES

• Shampoo
  • Figure 6 FDM sales of shampoo, by manufacturer, 2000 and 2002
• Conditioner
  • Figure 7 FDM sales of conditioner, by manufacturer, 2000 and 2002

BRAND SALES BY SEGMENT

• Shampoo
  • Figure 8 Top ten FDM shampoo brands, by sales, 2000 and 2002
• Conditioner
  • Figure 9 FDM brand sales of conditioner, 2000 and 2002

COMPANY PROFILES

• Procter & Gamble
• Unilever-Helene Curtis
• Alberto-Culver
• L'Oréal
• Johnson & Johnson

ADVERTISING & PROMOTION

INTRODUCTION

COMPANIES AND BRANDS

• Procter & Gamble
• Alberto-Culver
• Unilever-Helene Curtis and Chesebrough-Ponds
• L'Orèal

RETAIL DISTRIBUTION

OVERVIEW

• Figure 10 FDM sales of shampoo and conditioner, by channel, 2000 and 2002

MASS MERCHANDISERS

• Figure 11 Mass merchandiser sales of shampoo and conditioner, 1997-2002
• Figure 12 Number of mass merchandiser retailers, September 2002
• Figure 13 Top mass merchandiser retailers, by sales, 2001 and 2002

SUPERMARKETS

• Figure 14 Supermarket sales of hair styling products, 1997-2002
• Figure 15 Top supermarkets, by sales, 2001 and 2002

DRUG STORES

• Figure 16 Drug store sales of hair styling products, 1997-2002
• Figure 17 Top drug store retailers, by number of stores, April 2002
• Figure 18 Top drug store retailers, by sales, financial years ending 2001 and 2002

OTHER STORES

• Sally Beauty Company, Inc.

THE CONSUMER

INTRODUCTION

ADULT SHAMPOO AND CONDITIONER USE

• Figure 19 Use shampoo and/or conditioner, April 2001-May 2002
• Figure 20 Use shampoo and/or conditioner, by gender, April 2001-May 2002

WOMEN'S USE

• Figure 21 Use shampoo and/or conditioner, women, by age, April 2001-May 2002
• Types of shampoo used
  • Figure 22 Types of shampoo used, women, April 2001-May 2002
• Frequency of using shampoo
  • Figure 23 Number of times shampoo used, women, April 2001-May 2002
• Types of conditioner used
  • Figure 24 Types of conditioner used, women, April 2001-May 2002
• Frequency of using conditioner
  • Figure 25 Number of times conditioner used, women, April 2001-May 2002

MEN'S USE

• Figure 26 Use shampoo and/or conditioner, men, by age, April 2001-May 2002
• Types of shampoo used
  • Figure 27 Types of shampoo used, men, April 2001-May 2002
• Frequency of using shampoo
  • Figure 28 Number of times shampoo used, men, April 2001-May 2002

OPINIONS REGARDING SHAMPOOS AND CONDITIONERS

• Figure 29 Opinions regarding shampoo/conditioner, agree summary, December 2002
• Figure 30 Opinions regarding shampoo/conditioner, agree summary, by gender, December 2002
• Figure 31 Opinions regarding shampoo/conditioner, agree summary, by race, December 2002
• Women
  • Figure 32 Opinions regarding shampoo/conditioner, women, by age, December 2002
  • Figure 33 Opinions regarding shampoo/conditioner, women, by household income, December 2002
• Men
  • Figure 34 Opinions regarding shampoo/conditioner, men, by age, December 2002
  • Figure 35 Opinions regarding shampoo/conditioner, men, by household income, December 2002
  • Figure 36 Opinions regarding shampoo/conditioner, men, by metro status, December 2002

TEENS' SHAMPOO AND CONDITIONER USE

• Figure 37 Teen use of shampoo and/or conditioner, April 2001-May 2002
• Figure 38 Teen use of shampoo and/or conditioner, by gender, April 2001-May 2002

KIDS' SHAMPOO AND CONDITIONER USE

• Figure 39 Kids' use of shampoo and/or conditioner, April 2001-May 2002
• Figure 40 Kids' use of shampoo and/or conditioner, by gender and age, April 2001-May 2002

FUTURE & FORECAST

FUTURE TRENDS

• Continued focus on natural/organic ingredients
• Designer haircare brands set trends
• Targeting men
• Growing minority populations

MARKET FORECAST

• Overview
  • Figure 41 Forecast of FDM sales of shampoo and conditioner, at current and constant prices, 2002-2007
  • Graph 3 Trends in FDM sales of shampoo and conditioner, at current and constant prices, 2002-2007
  • Graph 4 Expected trends in FDM sales of shampoo and conditioner, by segment, 2002-2007
• Shampoo
  • Figure 42 Forecast of FDM sales of shampoo, at current and constant prices, 2002-2007
• Conditioner
  • Figure 43 Forecast of FDM sales of conditioner, at current and constant prices, 2002-2007
• Forecast factors

APPENDIX: TRADE ASSOCIATIONS

APPENDIX: NEW PRODUCT DEVELOPMENTS

SHAMPOO & CONDITIONER: CATEGORY REVIEW

• Introduction
• Summary
• New product numbers
  • Figure 44 Number of haircare products introductions in the U.S., by type, 2000-2002
  • Graph 5 Number of new haircare launches, 2000-2002
• Product trends
• Product Launches by Company/Brand
• Ingredients/Fragrances
• Packaging
• Forecast/Predictions

NEW PRODUCT BRIEFS

• L'Orèal: Garnier Fructis Fortifying Shampoo & Conditioners
• Bath & Body Works: bio Curl On Cue Shampoo & Conditioner
• Helene Curtis (Unilever): ThermaSilk Heat Activated Conditioner
• Rusk: Rusk Blondes Platinum Blonde Conditioner
• Sebastian: Xtah Raw Sensuality Hydration Shampoo & Conditioner
• Alberto-Culver: St Ives Vitamin-enriched Revitalizing Conditioner
• Philip Pelusi: Roots Shampoo for Men
• Target: Target Pro-Vitamin Shampoo + Conditioner
• Graham Webb: Head Games Moisture Bliss Hydrating Shampoo
• Johnson & Johnson Consumer Products: Johnson's Kids 2 in 1 Shampoo & Conditioner
• Clarins Paris: Clarins Men Total Shampoo
• Johnson Products (Wella): Ultra Sheen Kids Shampoo and Conditioner
• Helene Curtis (Unilever): Suave Hair Vibe Peach Shampoo
• Alberto-Culver: TRESemmé Hydrology Smoothing Moisture Conditioner for Maximum Shine
• Estée Lauder: Aveda Clove Shampoo

APPENDIX: RESEARCH METHODOLOGY

CONSUMER RESEARCH

• Sampling & Weighting
• Presentation & Definition
• Further Analysi

TRADE RESEARCH

• Informal trade research
• Formal trade research

DESK & INTERNET RESEARCH

SOURCES

DEFINITIONS

FORECASTS

APPENDIX: WHAT IS Mintel?

Mintel PUBLICATIONS

Mintel Services

• Product retrieval
• Retail audits
• Tailored research
• Global New Products Database comperemedia

RESEARCH SUPPORT/CONSULTANCY/MIC

• The Mintel Information Centre (MiC)
• PR Research

This report contains U.S. IRI InfoScan data.