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SUMMARY
Hispanic Demographics - US - May 2003Mintel's new Hispanic Demographics report provides a thorough analysis of the Hispanic Market, which includes over 30 potential million consumers. Factors affecting the growth of the U.S. Hispanic population, such as immigration patterns and fertility rates are assessed, and estimates of market size and growth are provided. Using up to date data, Mintel examines population distribution, income levels and employment patterns. TABLE OF CONTENTS
INTRODUCTION - OTHER RELEVANT REPORTS
- DEFINITION
- TERMS
- Figure 1 Preference for "Hispanic" or "Latino," 2002
EXECUTIVE SUMMARY - HISPANICS ARE YOUNGER THAN AVERAGE
- A NEW "RACE" CATEGORY
- IDENTIFICATION WITH COUNTRY OF ORIGIN
- DIVERSE NATIONAL ORIGINS
- SOUTH AND WEST HAVE HIGHEST SHARE OF HISPANICS
- HISPANICS ARE MORE LIKELY TO LIVE IN CITIES
- MORE EDUCATION NEEDED
- HISPANICS HAVE LARGER HOUSEHOLDS
- SKEWED SEX RATIO IMPACTS MARRIAGE RATE
- FAMILY HOUSEHOLDS ARE MORE PREVALENT
- MANY HISPANICS HAVE MULTIPLE CULTURAL IDENTITIES
- HALF OF U.S. FOREIGN BORN ARE FROM LATIN AMERICA
THE HISPANIC POPULATION - INTRODUCTION
- Figure 2 U.S. population by Hispanic origin, 1990 and 2000 Censuses
- Figure 3 Population by age and Hispanic origin, 2002
- Graph 1 Population by age and Hispanic origin, 2002
- HISPANICS BY RACE
- Figure 4 U.S. population by race and Hispanic origin, Census 2000
- Figure 5 U.S. population by Hispanic origin and modified race categories, 2001
- Figure 6 Terms of self-identification ever used by Hispanics, 2002
- HISPANICS BY COUNTRY OF ORIGIN OR ANCESTRY
- Figure 7 Hispanic population by country of origin/ancestry, 1990 and 2000 Censuses
- Figure 8 Hispanic population by country of origin/ancestry, 2000 Census
- HISPANIC POPULATION OF REGIONS AND STATES
- Figure 9 Hispanic population by region, 1990 and 2000 Censuses
- Graph 2 Hispanic population by region, 2000
- Figure 10 Hispanic population, regional distribution and penetration, 2000 Census
- Figure 11 Regional Hispanic populations by country of origin/ancestry, 2000 Census
- Figure 12 Hispanic population by state, 1990 and 2000 Censuses
- Figure 13 States accounting for the largest share of U.S. Hispanics, 2000 Census
- Figure 14 States with largest Hispanic population, 2000 Census
- RESIDENCE IN METROPOLITAN AREAS
- Figure 15 Households, by residence in metropolitan areas and Hispanic origin, 2002
- EDUCATIONAL ATTAINMENT
- Figure 16 Educational attainment of people aged 25 or older, by Hispanic origin, 2002
- Graph 3 Educational attainment of people aged 25 or older, by Hispanic origin, 2002
- Figure 17 Educational attainment of Hispanics aged 15 or older, by age, 2002
HISPANIC HOUSEHOLDS & FAMILIES - INTRODUCTION
- Figure 18 Households by Hispanic origin and age of householder, 2002
- Figure 19 Household size, by Hispanic origin, 2002
- Graph 4 Household size, by Hispanic origin, 2002
- MARITAL STATUS
- Figure 20 Marital status, by Hispanic origin, 2002
- Figure 21 Married Hispanics, by age, 2002
- Figure 22 Sex ratio of the Hispanic population, 2002
- HOUSEHOLD TYPE AND PRESENCE OF CHILDREN
- Figure 23 Households, by type and Hispanic origin, 2002
- Figure 24 Households, by presence of children and Hispanic origin of householder, 2002
- Figure 25 Households with children, by age of children, 2002
- HOUSEHOLD INCOMES
- Figure 26 Median household income, by Hispanic origin, 2001
- Graph 5 Median household income, by Hispanic origin, 2001
- Figure 27 Median household income, by Hispanic origin, 1996-2001
- Figure 28 Household income distribution, by Hispanic origin, 2001
- Figure 29 Homeownership rate, by Hispanic origin of householder, 1997-2002
ACCULTURATION - INTRODUCTION
- Figure 30 Hispanics' views of assimilation versus maintaining distinct culture, 2002
- FOREIGN-BORN AND NATIVE-BORN HISPANICS
- Figure 31 Foreign-born population, by age, 2002
- Figure 32 Foreign born, by year of entry to the U.S. and region of origin, 2002
- Figure 33 Latin American immigrants by region of birth, 2002
- Figure 34 Latin American immigrants, by region of residence, 2002
- Figure 35 Most important issue facing Latinos, by length of residence in the U.S., 2001
- Figure 36 Terms of self-identification, by generation, 2002
- Graph 6 Terms of self-identification, by generation, 2002
- Figure 37 First or only term of self-identification, by generation, 2002
- LANGUAGE SPOKEN
- Figure 38 Language spoken at home by people aged 5 or older, Census 2000
- Figure 39 Most important issue facing Latinos, by preference for being interviewed in Spanish or English, 2002
CONCLUSIONS AND IMPLICATIONS APPENDIX: RESEARCH METHODOLOGY - CONSUMER RESEARCH
- Sampling & Weighting
- Presentation & Definition
- Further Analysis
- TRADE RESEARCH
- Informal trade research
- Formal trade research
- DESK & INTERNET RESEARCH
- SOURCES
- DEFINITIONS
- FORECASTS
APPENDIX: WHAT IS Mintel? - Mintel PUBLICATIONS
- Mintel Services
- Product retrieval
- Retail audits
- Tailored research
- Global New Products Database
- RESEARCH SUPPORT/CONSULTANCY/MIC
- The Mintel Information Centre (MiC)
- PR Research
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