Sports Goods Retailing - Italy - March 2004

SUMMARY

Our full 2004 coverage on "Sports Goods Retailing in Europe" coversthe six major markets in Europe, which in order of importance for total spendingon sports goods are France, Germany, the UK, Italy, Spain, and the Netherlands.The series includes 14 major company profiles as well as several mini-profiles.Reports are available on an individual country basis. In 2002, consumer spendingon sports goods amounted to an estimated €34 billion including sales tax inthe six European countries covered in this report series, providing valuableopportunities for retailers and manufacturers.

As well as exclusive consumer research the reports include analysis of a widerange of pertinent topics and trends and examine the most important factorsaffecting the industry today including:

• Significant growth in the UK, French and Spanish markets countered bynegative growth in the German and Dutch markets
• The importance of age demographics to sports goods purchases
• Analysis of the dominance of major brands and the strategies for innovationand diversification that have allowed them to maintain this stranglehold
• Coverage of the boost afforded to niche brands by the increasing popularityof extreme sports
• The importance of sponsorship and endorsements to the market as well asinnovations in advertising media such as mobile phones
• Examination of the influence of varying national cultures and lifestyles onthe sports goods markets
• An outline of the split between specialised and non-specialised retailers, aswell as the role of buying groups within the national markets
• Forecasts for growth and developments in the sector.

TABLE OF CONTENTS

Executive Summary - Italy

• Per capita spend on sports goods of €98
• Specialists take over two-thirds of sports goods spending
• Room for further growth in participation levels
• Sports specialists sector reaches estimated €3.4 billion
• Fashionable activities
• Fragmented market
• Sector prospects

Executive Summary - Europe

• France is largest market for sports goods
• France and Netherlands record highest spend per capita
• Market growth slows since 2000
• Sports specialists are the dominant retail channel
• Competition from other channels varies by country
• Sports specialists sales have grown fastest in the UK
• INTERSPORT and Sport 2000 largest sports groups by turnover
• Sports buying groups feature prominently in Continental Europe
• Independent retailers have protected their position
• Powerful product brands
• John David Group fastest growing specialist
• Foot Locker moves up the rankings
• Department stores feature prominently in Spain...
• ...and Germany
• Promising prospects in general for sports sector
• British sector looks less promising
• Spain and Italy remain highly fragmented markets
• Further consolidation will occur in Southern and Eastern Europe

European Summary and Outlook

Summary

• Report scope
• Countries and companies covered
• Sports goods market
• Market size and trends
• Figure 1: European sports goods market: Market data by country,2002
• Market breakdown by product category
• Figure 2: European sports goods market: Share of sales by productcategory, 2002
• Market breakdown by channel
• Figure 3: European sports goods market: Sales by retail channel,2002
• Population profiles
• Figure 4: European population profiles: Total population by agebreak, 2002
• Sports brands
• Publicity and sponsorship
• European sports specialists sector
• Sector value and trends
• Figure 5: European sports specialists: Sector value andperformance, by country, 1999-2003
• Relative importance
• Figure 6: European sports specialists: Sector share of all retailand non-food retail sales, by country, 2002
• Relative performance
• Figure 7: Sports specialists: Sectors share of non-food and allretail sales, by country, 1999-2003
• Leading specialists
• Leading specialists - sales trends
• Figure 8: Leading European sports specialists: Ranked by sales,2002
• Leading specialists - outlets and space
• Figure 9: Leading European sports specialists: European outletnumbers and space, 2002
• Sales densities
• Figure 10: Leading European sports specialists: Ranked byEuropean sales densities, 2002
• Buying groups

Outlook

• Sector sales forecasts
• Figure 11: European mixed goods retailing: Sector sales andforecasts by country, 2003 and 2008
• Company prospects
• Concentration levels
• Figure 12: European sports specialists: Share of sector sales bycountry, 2002

Background Data - Italy

• Population
• Figure 13: Italy: Population trends, 1997-2001
• Figure 14: Italy: Population, by age group and sex, January 2001
• Figure 15: Italy: Households, by number of members, 1971-2000
• Figure 16: Italy: Population, by region, January 2001
• Figure 17: Italy: Major cities, 2001
• Economy
• Figure 18: Italy: Gross domestic product, 1995-2002
• Figure 19: Italy: Consumer prices, 1996-2002
• Figure 20: Italy: Consumer expenditure, 1995-2002
• Figure 21: Italy: Detailed breakdown of consumer expenditure,1998-2002

Sports Goods Retailing in Italy

• Setting the scene
• Buying groups
• Giacomelli Sport
• Foreign onslaught
• Great potential for further shopping centre development

Sports participation

• Figure 22: Italy: Participation in sporting activities, 2000

Sports goods market value and trends

• Figure 23: Italy: Consumer spending on sports goods, 1998-2002

Channels of distribution

• Figure 24: Italy: Sports goods market, sales by distributionchannel, 2002

The Italian sports specialists sector

• Sector value and trends
• Figure 25: Italy: Retail sales, 1999-2003
• Figure 26: Italy: Retail sales performance, 1999-2003
• Enterprise and outlet data

Leading specialists

• Figure 27: Italy: Leading sports specialists, 2002/03
• Market shares
• Figure 28: Italy: Leading specialists market shares, 2002

Prospects and forecasts

• Figure 29: Italy: Sports specialists sales forecasts, 2003-08

Major Company Profiles

D?athlon

• Background
• Financial data
• Figure 30: D?athlon: Sales performance, 1998-2003
• Outlets
• Figure 31: D?athlon: Outlet data, 1998-2002
• Foreign activities
• Figure 32: D?athlon: International store numbers, 2001-03
• Products
• Home shopping
• SWOT

Foot Locker (Europe)

• Background
• Europe
• Financial data
• Group
• Figure 33: Foot Locker Inc: Group financial performance,1998/99-2002/03
• Europe
• UK
• Figure 34: Foot Locker (UK) Limited: Financial performance,1998-2002
• Outlets
• Group
• Figure 35: Foot Locker: Group store targets and average salesareas, August 2003
• Figure 36: Foot Locker Inc: Outlet data, 1998/99-2002/03
• Europe
• Figure 37: Foot Locker: European stores and initial storetargets, August 2003
• UK
• Figure 38: Foot Locker UK: Outlet numbers and estimated storedata, 1999-2003
• Non-European activities
• Products
• Home shopping
• SWOT

Giacomelli Sport Group

• Background
• History and stock market listing
• Organic and acquisitive growth
• Plunges into loss and files for administration
• Sergio Tacchini emerges as potential buyer
• But administrators finally call for assets to be auctioned off
• Financial data
• Figure 39: Giacomelli Sport: Financial performance, 1998-2002
• Figure 40: Giacomelli Sport: Financial performance by country,2002
• Interim results 2003
• 2003-05 business plan
• Outlets
• Figure 41: Giacomelli sport: Outlet data, 2000-02
• Foreign activities
• Figure 42: Giacomelli Sport: International outlet data bycountry, 2001 and 2002
• Products
• Figure 43: Giacomelli Sport: Sales by product type, 2000
• E-commerce
• Logistics
• SWOT

INTERSPORT International Corporation

• Background
• History
• Various retail fascias
• Comprehensive package
• Disadvantages of buying groups
• Financial data
• Outlets
• Figure 44: INTERSPORT: Outlet data, 1998/99-2002/03
• Figure 45: INTERSPORT: European outlet data, 2000 and 2002
• Products
• Services to members
• SWOT

Sport 2000 International

• Background
• History
• Central and national structures
• New partners come on board
• Other deals
• Key objectives
• Financial data
• Figure 46: Sport 2000 International: Retail sales performance bycountry, 1999 and 2002
• Outlets
• Figure 47: Sport 2000 International: Outlet data, 1999 and 2002
• Products
• Figure 48: Sport 2000 International: Own-label portfolio
• Websites and home shopping
• SWOT

Mini Company Profile

• Coronel Tapiocca
• Background
• Outlets
• Products