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SUMMARY
Last covered by Mintel in March 2002, the UK market for pet accessories and healthcare is experiencing healthy growth. This is due in no small part to pet owners' willingness to spend more money indulging their pets with non-essential purchases such as toys and other accessories. In tandem, sales of healthcare products, such as flea and worming preparations, are buoyant as pharmaceutical advances have enabled suppliers to offer more effective treatments on an OTC basis. The other major factor driving value growth is the trend towards added-value convenience-led products such as disposable cleansing pads and all-in-one packages. Mintel's report investigates these and all the major industry marketing issues, using authoritative analysis to dissect the market's size, trends, segmentation and supply structure. In addition, exclusive consumer research explores pet ownership levels and actual attitudes towards pets. The results offer marketers in the industry a chance to identify and profile key target groups, enabling focused and profitable marketing campaigns to be created. TABLE OF CONTENTS
Introduction and Abbreviations- Definition
- Consumer research
- ACORN
- Advertising data
Abbreviations Executive Summary - More consumers opting out of pet ownership
- Increased PDI encourages luxury pet purchases
- Convenience for the inconvenient
- Market value growth despite contraction in pet ownership
- Splintered market in supply terms
- Healthcare companies collar the market for promotion
- Pet shops dominate distribution
- More consumers pass on pets
- Pet owners most likely to have bought flea and worming products
- Trading up set to continue
Market Drivers - Levels of pet ownership
- Figure 1: Trends in pet ownership, by type of animal, 1998-2003
- Dogs in decline
- Figure 2: Most popular breeds of dogs in the UK, 2002
- Other pet decline less dramatic
- Multiple pet ownership
- Figure 3: Trends in the number of dogs, cats and cage birds owned, 1999-2003
- Multiple cat ownership remains popular
- Pet life-expectancy
- Figure 4: Pet population and average lifespan, by type of animal, 2002
- PDI and consumer expenditure
- Figure 5: PDI and consumer expenditure in the UK, at constant 1998 prices, 1998-2007
- Expenditure on pets
- Figure 6: Household spending on pets, 2001/02 and 2002/03
- Changing household structure
- Figure 7: Trends in the stucture of households in the UK, 1998-2007
- Employment trends
- Figure 8: Female participation in the labour force, 1984-2003
- The value of convenience
- Child population trends
- Figure 9: Number of children living in the UK, by age group, 1998 and 2003
- Pet travel
- The importance of fleas
Market Size and Trends - Healthy market growth
- Figure 10: UK retail sales of pet accessories and healthcare, 1998-2003
- Strength from accessories and healthcare
- One of the family
- Human trends spilling over into pet world
Market Segmentation - OTC remedies boost healthcare sales
- Figure 11: UK retail sales of pet accessories and healthcare, by broad sector, 1999-2003
Pet accessories - Figure 12: UK retail sales of pet accessories, 1998-2003
- Trading up in toys and collars
- Figure 13: UK retail sales of pet accessories, by sector, 1999-2003
- Pet toys
- Figure 14: UK retail sales of pet toys, 1998-2003
- Dog toys dominate
- Sophisticated toys add value to dog toy market
- Cat litter
- Figure 15: UK retail sales of cat litter, 1998-2003
- Figure 16: UK retail sales of cat litter, by sector, 1999-2003
- Baskets, bedding and carriers
- Collars and leads
- Safety issues boost sales
- Grooming and toilet equipment
- Dental care
- Toilet equipment
- Feeding equipment
- Other pet accessories
Pet healthcare - Figure 17: UK retail sales of pet healthcare, 1998-2003
- Figure 18: UK retail sales of pet healthcare, by type, 2001 and 2003
- Flea treatments
- Worming treatments
- Skin treatments
- Vitamins, minerals and supplements
- Other pet healthcare
The Supply Structure - Figure 19: Leading companies and their pet accessories and pet healthcare brands, 2004
- Ancol Pet Products Ltd
- Armitages Pet Products Limited
- Bayer UK
- Beaphar UK Ltd
- Bob Martin
- Dorwest Herbs Ltd
- Hi-Craft Ltd
- Johnson's Veterinary Products Limited
- Mark & Chappell Ltd
- Masterfoods UK
- Penn-Plax, Inc
- Pet Brands
- Rolf C. Hagen (UK) Ltd
- Rosewood Pet Products Ltd
- Seven Seas Pet and Animal Health Care
- Shaws Pet Products Ltd
- Sinclair Animal & Household Care Ltd
- Steetley Bentonite & Absorbents Ltd
- Other companies
- Toys
- Grooming and toilet equipment
- OTC healthcare and others
- Advertising and Promotion
- Declining adspend since 1998
- Figure 20: Main monitored media advertising expenditure on pet accessories and healthcare, 1998-2003
- Cat litter advertising increases significantly
- Figure 21: Main monitored media advertising expenditure on pet accessories, 1998-2003
- Dwindling spend on flea products
- Figure 22: Expenditure on advertising for pet healthcare in main monitored media, 1998-2003
- Major advertisers
- Figure 23: Main monitored media advertising expenditure on pet accessories and healthcare products, by leading advertisers, 2001-03
- Pet event promotion
- Pet of the year
- Internet
New Product Development - September 2003
- June 2003
- March 2003
Distribution - Pet shops dominate healthcare sales
- Figure 24: UK retail sales of pet healthcare, by type of outlet by value, 1999, 2001 and 2003
- Veterinary surgeries lose out to OTC developments
- Figure 25: UK retail sales of pet accessories (excluding cat litter), by type of outlet, by value, 1999-2003
- Pet shop buoyed
- Grocery multiples lead the litter
- Figure 26: UK retail sales of cat litter, by type of outlet, by value, 1999-2003
- Rise of the multiple retail giants
- The role of independents
- The authority channel
- Grocery multiples assert a presence
- Online pet accessories and healthcare retailing
The Consumer Type and extent of pet ownership - Figure 27: Pet ownership, 1999-2003
- Women more likely than men to own cats
- Figure 28: Cat ownership, by gender, age and socio-economic group, November/December 2003
- Presence of children is key element in cat ownership
- Figure 29: Cat ownership, by lifestage, presence of children and Mintel's Special Groups, November/December 2003
- Ownership of cats high among part-time workers
- Figure 30: Cat ownership, by working status, household size and tenure, November/December 2003
- Southerners like cats best
- Figure 31: Cat ownership, by region and ACORN categories, November/December 2003
- Satellite TV viewers prefer cats
- Figure 32: Cat ownership, by media usage and commercial TV viewing, November/December 2003
- Iceland tops for cat owners
- Figure 33: Cat ownership, by supermarket usage, November/December 2003
- Dog owners less affluent
- Figure 34: Dog ownership, by gender, age and socio-economic group, November/December 2003
- Dogs are a child's best friend
- Figure 35: Dog ownership, by lifestage, presence of children and Mintel's Special Groups, November/December 2003
- Dogs demand more time commitment
- Figure 36: Dog ownership, by working status, household size and tenure, November/December 2003
- North-South divide on dogs
- Figure 37: Dog ownership, by region and ACORN categories, November/December 2003
- Satellite TV and tabloids for dog owners
- Figure 38: Dog ownership, by media usage and commercial TV viewing, November/December 2003
- Discounters are top dogs
- Figure 39: Dog ownership, by supermarket usage, November/December 2003
Purchasing of pet-related products - Figure 40: Products bought by pet owners in the past six months, November/December 2003
- Women and the affluent likely to purchase healthcare items
- Figure 41: Purchasers of pet healthcare in the past six months, by gender, age and socio-economic group, November/December 2003
- Education the key to healthcare
- Younger consumers tend to accessorise
- Absence of children frees up PDI
- Figure 42: Purchasers of pet healthcare in the past six months, by lifestage, presence of children and Mintel's Special Groups, November/December 2003
- Bias towards women evident in working status
- Figure 43: Purchasers of pet healthcare in the past six months, by working status, household size and tenure, November/December 2003
- Weather patterns affect flea treatment purchase
- Figure 44: Purchasers of pet healthcare in the past six months, by region and ACORN categories, November/December 2003
- Mid-market tabloids vital for any advertising campaign
- Figure 45: Purchasers of pet healthcare in the past six months, by media usage, commercial TV viewing and supermarket usage, November/December 2003
- Accessory buyers take media influence
- Figure 46: Pet accessory products bought by pet owners in the past six months, by gender, age and socio-economic group, November/December 2003
- Bed, baskets and bedding favoured among ABC1s
- Pets as child substitute
- Figure 47: Pet accessory products bought by pet owners in the past six months, by lifestage, presence of children and Mintel's Special Groups, November/December 2003
- Weight concerns could provide opportunities for toys
- Figure 48: Pet accessory products bought by pet owners in the past six months, by working status, household size and tenure, November/December 2003
- Value-driven promotions need to be regionally targeted
- Figure 49: Pet accessory products bought by pet owners in the past six months, by region and ACORN categories, November/December 2003
- Popular tabloids - an effective advertising medium
- Figure 50: Pet accessory products bought by pet owners in the past six months, by media usage, commercial TV viewing and supermarket usage, November/December 2003
Detailed demographics - Figure 51: Pet products purchased, by gender, age and socio-economic group, November/December 2003
- Figure 52: Pet products purchased, by lifestage, presence of children and Mintel's Special Groups, November/December 2003
- Figure 53: Pet products purchased, by working status, household size and tenure, November/December 2003
- Figure 54: Pet products purchased, by region and ACORN categories, November/December 2003
- Figure 55: Pet products purchased, by media usage, commercial TV viewing and supermarket usage, November/December 2003 65
The Future - Decline in pet ownership and trend towards lower-maintenance pets
- Humanising and indulging pets set to compensate for fall in numbers
- Trend towards convenience-led products
- Flea and worming treatments have an indestructible future
- More natural and eco-friendly products in the future
- Consolidation in the supply sector
- Multiple grocers will win more share of cat litter sector
- Small independents will have to offer first-rate customer service
Forecast - Figure 77: Forecast of the UK market for pet accessories and healthcare, 2003-07
- Healthcare and accessories markets are both doing well
- Low-maintenance pets win future market
- Factors incorporated
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