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SUMMARY
Retail Futures - UK - September 2004Although the future can be quite uncertain, Mintel uses past and presentstatistics to provide insight for the retail industry. This report examines thefuture of retail, providing vital and detailed information on all aspects of theindustry. Such answers to future trends within each category as well as salespredictions are supplied, along with consumer trends and purchasing behaviour. In 2002s retail futures report, Mintel provided such information as retailsales, which grew by 32.6% between 1995 and 2001. Non-specialist food retailers(major grocers) were the largest category of retail business and one of thefastest growing in the review period. Large grocery formats were used by 81% ofadults. These outlets are seen to increase in popularity as they become biggerand more attractive. The direct selling channel is successfully reaching afairly narrow group of consumers, mainly women and those in families. Mintels 2004 retail futures report provides the latest information,supplying numerous statistics and definitions for retailers and manufacturers toreach their highest potential. TABLE OF CONTENTS
Introduction and Abbreviations - Definitions
- Geographical, national and regional definitions
- Conversion factors
- BMRB Target Group Index (TGI) sample sizes
- Pet food user definitions
- Abbreviations
Executive Summary - Market growth in RoI and NI set against decline in ownership
- Sales underpinned by convenience, quality and product segmentation
- Wet still dominant in dog food but dry and treats emerge as importantproduct categories
- Single-serve pivotal to cat food sales as manufacturers increase presenceof dry cat food
- Multinationals dominate overall market but product segmentation hasprovided opportunity for other manufacturers
- Lack of pet specialist chains provides little competition for grocerymultiples in RoI, but UK specialists threaten the multiples control of petfood market in NI
- NPD vital for future growth
- Ownership of pets shows that Ireland, North and South, is a nation of doglovers
- Tinned is number one for dog food users in RoI and NI
- Wet cat food remains popular in RoI but dry has increased in popularity,especially in NI
Market Drivers - Population
- Figure 1: Population trends, by age group, in thousands, RoI, 1998, 2003and 2008
- Figure 2: Population trends, by age group, in thousands, NI, 1998, 2003and 2008
- Changing dynamics of the household
- Figure 3: Breakdown of labour force by working status and gender, RoI,1998-2003
- Figure 4: Breakdown of employed persons, by working status and gender, NI,2000-03
- PDI figures
- Figure 5: Personal disposable income per capita, at current prices, RoIand NI, 1998-2004
- Legislation
- Pet ownership
- Figure 6: Trends in pet ownership, RoI, 1998-2003
- Figure 7: Trends in pet ownership, NI, 1998-2003
- Multiple pet ownership
- Figure 8: Trends in the number of pets owned, RoI, 1998-2003
- Figure 9: Trends in the number of pets owned, NI, 1998-2003
- Quality increasing
- Humanisation of pets
- Retail issues
Market Size and Segmentation - Figure 10: All-Ireland retail value sales of pet food, 1998-2003
- Figure 11: Retail value sales of pet food, RoI and NI, 1998-2003
- Figure 12: Retail value sales of pet food by type, RoI and NI, 2003
- Dog food
- Product segmentation
- Cat food
- Other pets
The Supply Structure - Butchers Pet Care
- C&D Foods
- Favour Pet Foods
- Rolf C. Hagen (UK) Ltd
- Hills
- Iams
- Irish Dog Foods
- Mackle Petfoods
- Masterfoods
- Figure 13: Masterfoods dog food brands
- Figure 14: Masterfoods cat food brands
- Nestle Purina Petcare
- Figure 15: Nestle purina petcare cat food brands
- Supreme Petfoods Ltd
- Unipet
- Windsor
- Own brands and private labels
Distribution - Figure 16: Major grocery multiples, symbol groups and pet store outletnumbers, by outlet type, RoI and NI, 2001 and 2003
- Figure 17: Major grocery multiples, symbol groups, and pet store outletnumbers, by retailer, RoI and NI, 2001 and 2003
- Figure 18: Retail distribution of pet food sales, by outlet type, RoI andNI, 2003
New Product Development - Human-style recipes appearing among pet food products
- Pets are eating their way to good health
- NPD in snacks underlines growing importance of pet snacks
- Manufacturers continue to target pets by their particular needs
- Innovations in packaging
- Organic pet food emerging as a niche market
- Drinks for pets
- New product briefs
The Consumer - Ownership of pets
- Dogs popular with men in RoI while consumers in F social grade havehigh tendencies towards overall pet ownership
- Figure 19: Multiple pet ownership, by gender, age and socio-economicgroup, RoI, 2003
- Bigger households means more pets in RoI
- Figure 20: Multiple pet ownership, by household size and presence ofchildren, RoI, 2003
- In NI a dog is a young womans best friend...
- Figure 21: Multiple pet ownership, by gender, age and socio-economicgroup, NI, 2003
- No place for pets in one-two person households without kids
- Figure 22: Multiple pet ownership, by household size and presence ofchildren, NI, 2003
- Dog food
- Usage suggests that penetration of all dog food products increasedamong RoI owners between 1998-2003
- Figure 23: Types of dog food used, RoI, 1998 and 2003
- Usage of dog food has increased across all categories in RoI
- Tinned dog food is most popular among RoI dog owners
- Figure 24: Usage of dog food in tins, foil packs and cartons, RoI,1998, 2000 and 2003
- NI dog owners show higher tendency to treat their dogs and use packetfood
- Figure 25: Types of dog food used, NI, 1998 and 2003
- NI dog owners are heavy users of dog food in tins/foil packs/cartonsbut usage of other dog food is light
- Trends in NI dog food usage echo those in RoI: tinned dog food is mostpopular
- Figure 26: Usage of dog food in tins, foil packs and cartons, NI,1998, 2000 and 2003
- Cat food
- Dry/semi-moist food shows the highest increase in usage among RoI catowners
- Figure 27: Types of cat food used, RoI, 1998 and 2003
- Heavier usage is set against falling cat ownership in RoI
- Tinned cat food is most popular in RoI, though popularity of foilpacks is increasing
- Figure 28: Usage of cat food in tins and foil packs, RoI, 1998, 2000and 2003
- NI cat owners show signs of a shift towards dry cat food
- Figure 29: Types of cat food used, NI, 1998 and 2003
- NI cat owners moving towards heavier usage of wet cat food and towardsusing a combination of wet and dry cat food
- Usage of foil-packed cat food has experienced greatest increase, withover a third of NI cat owners using foil packs in 2003
- Figure 30: Usage of cat food in tins and foil packs, NI, 1998, 2000and 2003
- Attitudes towards pets
- Dog owners North and South are fussiest about pet food
- Figure 31: Statement: "I am very particular about what I feed mypet", by pet owners, cat owners and dog owners, RoI and NI, 2003
- Users of dog food in tins/foil packs are least particular about whatthey feed their pets
- Figure 32: Statement: "I am very particular about what I feed mypet", by type of dog food used, RoI and NI, 2003
- In NI, users of dry and semi-moist cat food emerge as the mostselective
- Figure 33: Statement: "I am very particular about what I feed mypet", by type of cat food used, RoI and NI, 2003
- Expenditure on groceries
- Pet owners are the big spenders North and South
- Figure 34: Expenditure on groceries in last week, by all adults, petowners and non pet owners, RoI and NI, 2003
The Future - Declining pet ownership will challenge manufacturers - targetingtable-scrappers may be key to future growth
- Pet health to emerge at the forefront of the purchasing decision, withcommunication vital to raise awareness of benefits
- Dry, single-serve and treats to continue their growth - though tins willremain the top dog
- Trends in human food filter through to pet food market
- Retail considerations
Forecast - RoI and NI forecasts
- Figure 35: Market size forecasts for RoI and NI, at current prices,2003-08
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