In-car Entertainment - UK - March 2005

SUMMARY

"Mintel estimates that the total value of the in-car entertainment market (OE andaftermarket combined) stood at £594 million in 2004, a rise of 28% from the value seen in 1999.Consumers remain keen to have access to entertainment systems whilst on the move, and technologicalinnovation and product development has helped to drive the market forward.

"The giant companies of the worlds wiser consumer electronics markets also dominate the ICEmarket. Brands such as Panasonic, Pioneer and Sony all command considerable shares of the market,although there are a number of companies with a share of between 10% and 20% of the market."

About Mintels report...

Fusing together the most innovative consumer research and latest market analysis, Mintels newreport offers you all the insight and inspiration you need for designing clever, targeted andprofitable marketing strategies.

Mintels exclusive research offers you a vital new means of assessing consumers attitudestowards in-car entertainment, analysing usage trends and indicating which new products could be wellsuited to this sector.

Mintels report has been designed to help you to identify key factors that determine the scaleand nature of the UK vending market, helping you track the markets size, trends and its supplystructure.

Intriguing findings include...

• Households owning 2 cars increased to 27% in 2004, compared with just 20% in 1998.
• Almost 15% of households now have a car stereo with CD player compared with just 5% in 2001.Also, the popularity of CD players is highlighted with 40% of respondents considering to buy orreplace one.
• The popularity of MP3 players has increased significantly since 2001. Ownership has now reacheda level of 2.9%, compared with 1.8% in 2003 and 1.1% in 2001.

TABLE OF CONTENTS

Introduction and Abbreviations

• Definition
• Consumer research
• ACORN
• Advertising data

Abbreviations

Executive Summary

• Car trends important
• Key period for demographics
• Technology-driven
• OE dominates but aftermarket value still rising
• The cassette is dead
• Systems convergence
• Japanese dominate
• Halfords top adspend by a mile
• Online threatens specialists
• Consumer behaviour
• Future will see a blurring of the boundaries

Market Drivers

• Car parc growth
• Figure 1: Trends in GB car ownership, 1995-2004
• Figure 2: GB car parc, by type of ownership, 1992-2003
• Figure 3: Age of GB car parc, 2003
• Figure 4: Trends in the UK car parc and new registrations, 1998-2004
• Car travelling distances and purposes
• Figure 5: Trips and distance per person per year, by purpose, 1998-2003
• Expansion in key target group
• Figure 6: Trends and projections in UK population, by age group, 1999-2008
• Rising PDI benefits ICE market
• Figure 7: PDI and consumer expenditure, at current and constant 1999 prices, 1999-2008
• New technology

Market Size and Trends

• A thriving market
• Figure 8: Estimated UK sales of ICE products, 1999-2004
• Aftermarket sales lagging behind
• Figure 9: Value sales of ICE products, by OE and aftermarket, 1999-2004

Market Segmentation

• Entry-level standards continue to rise
• Figure 10: UK estimated value sales of ICE aftermarket products, by type, 2002 and 2004
• CD systems - aftermarket starting to plateau
• The rise of MP3
• DVD, TV and games systems
• DAB radio
• Blu-Ray Disk Technology
• Combined systems and Plug and Play

The Supply Structure

• Japanese domination
• Matsushita
• JVC
• Pioneer
• Sony
• Philips
• Goodmans Industries Limited
• Alpine
• Clarion
• Blaupunkt

Selected others

• Centurion Electronics
• Motorola

Trade associations

• Mobile Electronics & Security Federation
• Society of Motor Manufacturers and Traders

Advertising and Promotion

• Above the line
• Figure 11: Main monitored media advertising expenditure on ICE, 1999-2004
• Halfords dominates
• Figure 12: Main monitored media advertising expenditure on ICE, by selected brand, 1999-2004
• Below the line

Distribution

• Figure 13: Estimated ICE aftermarket sales, by outlet type, 2002 and 2004
• Halfords
• Online as a route to market

The Consumer

• Car ownership
• Figure 14: Household ownership of cars in selected years, 1998-2004
• Average mileage
• Figure 15: Average mileage driven per year, 2000-04
• Ownership of ICE systems
• Figure 16: Household ownership of ICE systems, 2001-04
• Ownership of ICE products in detail
• Figure 17: Household ownership of ICE products, by gender, age and socio-economic group, 2004
• Increased penetration among the young and the better-off
• Figure 18: Household ownership of ICE products, by lifestage, presence of children and MintelsSpecial Groups, 2004
• Figure 19: Household ownership of ICE products, by marital status, working status, householdsize and region, 2004
• Purchases of ICE systems
• Figure 20: Household purchases of ICE systems in the last 12 months, 2004
• MP3 players
• Figure 21: Ownership of MP3 players, 2002-04
• MP3 ownership in detail
• Figure 22: Ownership of MP3 players, by gender, age and socio-economic group, 2004
• The impact of children
• Figure 23: Ownership of MP3 players, by lifestage, presence of children and Mintels SpecialGroups, 2004
• Figure 24: Ownership of MP3 players, by marital status, working status, household size andregion, 2004

Car usage - exclusive consumer research

• Figure 25: Car usage, December 2004
• More men commute by car
• Older consumers use their cars for leisure
• Household size matters
• The availability of public transport
• Surfing commuters

The Consumer - Detailed Demographics

• Figure 26: Car usage, by gender, age and socio-economic group, December 2004
• Figure 27: Car usage, by lifestage, presence of children and Mintels Special Groups, December2004
• Figure 28: Car usage, by marital status, working status, car ownership and household size,December 2004
• Figure 29: Car usage, by region and ACORN categories, December 2004
• Figure 30: Car usage, by media usage, commercial TV viewing and supermarket usage, December 2004

The Future

• Cars remain on the road
• Technology push
• Small is big
• Integration
• OE puts pressure on specialists

Forecast

• Figure 31: Forecast of the UK market for in-car entertainment, 2004-09
• Figure 32: Indexed growth rates, 2004-09
• Deflation will double the market
• Original equipment
• Aftermarket
• In-car overload?
• Factors incorporated in the forecast