Cinemas & Movie Theaters - US - September 2005

TABLE OF CONTENTS

• New Page 2 Introduction and Abbreviations
• Introduction
• Other relevant reports
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Declining volume of admissions shrinks sales
• Increasing competition from home entertainment
• Consumer attentions are splintered
• The Hollywood oligopoly continues
• Film marketing budgets decrease
• Theater chains consolidate
• Screens to digitize nationwide
• Age drives attendance
• Theaters need new value proposition
• Sales to decline in constant dollars
• Market Drivers
• Effective film marketing and content
• Movie sequels
  • Figure 1: Movie sequels grossing over $100 million, 2000-05
• Star power
• Declining power of TV advertising
• Competition from other entertainment media
• Home video
  • Figure 2: Home video unit sales to U.S. dealers, by segment, 2000-04
• VoD and DVR
• Video gaming
• Population characteristics
  • Figure 3: U.S. population, by age, 2000-10
  • Figure 4: U.S. population, by race and Hispanic origin, 2000-10 Figure 5: Graph: Black, Hispanic, and Asian shares of U.S. population, 2000-10
• Distribution of income in the U.S.
  • Figure 6: Number of households per income group, 2000 and 2003 Figure 7: Graph: Share of households per income group in 2003 and change from 2000
• Market Size and Trends
• Market size
  • Figure 8: Cinema box office, concession and advertising sales, at current and constant prices, 1999-2005 Figure 9: Graph: Cinema box office, concession and advertising sales, at current and constant prices, 1999-2005*
  • Figure 10: Movie theater admissions and average ticket price, 1999-2005
• Digital content technology
• Loyalty programs
• Market Segmentation
• Overview
  • Figure 11: Cinema theater sales, by revenue stream, 2003 and 2005 Figure 12: Graph: Cinema theater sales, by revenue stream, 2005
• Box office revenue
  • Figure 13: Sales of movie tickets at box office, at current and constant prices, 1999-2005 Figure 14: Graph: Sales of movie tickets at box office, at current and constant prices, 1999-2005*
• Concessions revenue
  • Figure 15: Sales of theater concessions, at current and constant prices, 1999-2005
• Cinema advertising
  • Figure 16: Sales of cinema advertising, at current and constant prices, 2002-2005 Figure 17: Graph: Sales of cinema advertising, 2002-2005
• Supply Structure
• Overview
  • Figure 18: Box office share, by distributor, 2001-05
• Film rentals
• Advertising and Promotion
  • Figure 19: Media expenditures and total sales for selected distribution companies, 2004
  • Figure 20: Average advertising cost of new feature films, 2000-2004
• Media selection
  • Figure 21: Allocation of advertising spend, by media for MPAA member companies, 2000-2004
  • Figure 22: Studio spending on television, by platform, 2000-04
• The role of the theater chain
• Brand differentiation
• Retail Distribution
• Introduction
• Overview
  • Figure 23: Top american theater chains, by number of screens, 2000-05
• Difficulty with profit margins--1998-2000
• Reorganization and consolidation--2000-2002
• Cash flow stabilization--2002-2005
  • Figure 24: Revenues for top american theater chains, 2003-05
• Theater companies
• Regal Entertainment
• AMC Entertainment
• Cinemark USA
• Carmike Cinemas
• Loews Cineplex Entertainment
• Other companies
• Online ticket sales
• The Consumer
• Introduction
• Adults and movies
• Moviegoers
  • Figure 25: Movie attendance, by demographic factors, January-September 2004
• Age
  • Figure 26: Frequency and timing of attendance, and types of movies seen, by age, January-September 2004
• Income
  • Figure 27: Frequency and timing of attendance, by household income, January-September 2004
• Presence of children
• Race/ethnicity
  • Figure 28: Frequency and timing of attendance and types of movies seen, by race/ethnicity, January-September 2004
• Gender
  • Figure 29: Types of movies seen, by gender, January-September 2004
• Geographic region
  • Figure 30: Frequency of attendance, by geographic region, January-September 2004
• Cohorts
  • Figure 31: Frequency and timing of attendance and types of movie seen, by cohort, January-September 2004
• Film selection
  • Figure 32: Factors affecting film selection, by age, June 2005
• Theater selection
  • Figure 33: Factors affecting theater selection, by age, June 2005
• Teen attendance
  • Figure 34: Frequency and timing of attendance and types of movies seen by teens, by age and gender, January-September 2004
• Teens' film selection
  • Figure 35: Factors affecting film selection in teens, by age and gender, January-September 2004
• Kids
  • Figure 36: Frequency of attendance in kids, by age, January-September 2004
• Kids' film selection
  • Figure 37: Factors affecting film selection in kids, by age, January-September
• Concessions
  • Figure 38: Frequency of concession purchase, by age, June 2005
  • Figure 39: Frequency of concession purchase, by number of people in the household, June 2005
• Attitudes toward the concession stand
  • Figure 40: Attitudes toward concessions, by frequency of concession purchase, June 2005
• Value
  • Figure 41: Attitudes toward cost of movies, by highest level of education, June 2005
• The DVD alternative
  • Figure 42: Attitudes toward movie-going vs home viewing, by highest level of education, June 2005
• Trailers & advertising
  • Figure 43: Attitudes toward trailers and advertising, by age, June 2005
• Attitudes toward film and advertising content
  • Figure 44: Attitudes toward film and advertising content. by frequency of attendance, June 2005
• Activity correlations
  • Figure 45: Activities correlated to movie-going, January-September 2004
• Summary
• Future and Forecast
• Future trends
• Digitization
• Piracy
• Increased competition from home entertainment
• Theater evolution
• Pricing
• Cinema advertising
• Population changes
  • Figure 46: U.S. population, by age, 2000-2010.
• MARKET FORECAST
• Cinema box office, concession, and advertising
  • Figure 47: Forecast of total U.S. cinema box office, concession, and advertising sales, at current and constant prices, 2005-2010 Figure 48: Graph: Forecast of total U.S. cinema box office, concession, and advertising sales, at current and constant prices, 2005-2010*
• Movie tickets at box office
  • Figure 49: Forecast of U.S. sales of movie tickets at box office, at current and constant prices, 2005-2010
• Theater concessions
  • Figure 50: Forecast of U.S. sales of theater concessions, at current and constant prices, 2005-2010
• Cinema advertising
  • Figure 51: Forecast of U.S. sales of cinema advertising, at current and constant prices, 2005-2010
• Forecast factors
• Appendix: Trade Associations
• Appendix: Cohort Definitions
• Appendix: Research Methodology
• Consumer Research
• Sampling & Weighting
• Technometrica TechnoExpresssm
• ICR Surveys EXCEL
• Simmons National Consumer Surveys
• Greenfield Online
• Presentation & Definition
• Further Analysis
• Trade Research
• Informal trade research
• Formal trade research
• Desk & Internet Research
• Sources
• Definitions
• Forecasts
• Appendix: What is Mintel?
• Mintel Group
• Mintel Reports
• Mintel Premier
• Mintel ECLIPS
• GNPD
• Menu Insights
• Comperemedia
• Brokertrack
• Mintel Services
• Applied Research
• Mintel Consulting
• POS+