Massively Multiplayer Online Games (MMOG) and Mobile Video Games - UK - November 2005

TABLE OF CONTENTS

• Introduction and Abbreviations
• Definition
• Consumer research
• ACORN
• Abbreviations
• Summary of Key Report Findings
• Demographic and population trends
• Big in Japan
• Making the most of hardware ownership
• Internet access stalling...
• ...but broadband burgeoning
• Mobile phone ownership
• Gaming not matching ownership
• Mobile gaming leading the way in the future
• Market Factors
• Economic factors
  • Figure 1: Trends in personal disposable income and consumer expenditure, 2000-10
• Demographic factors
  • Figure 2: Trends in the age structure of the UK population, by gender, 2000-10
  • Figure 3: Forecast adult population trends, by socio-economic group, 2000-10
  • Figure 4: Forecast adult population trends, by lifestage, 2000-10
• Technology sales and usage
• Internet penetration
  • Figure 5: British Internet penetration, by gender, socio-economic group, age, region and working status, 2001-05
• Broadband
  • Figure 6: Internet access usage, 2002-05
• PC sales
  • Figure 7: Consumer expenditure on computers and peripherals, at current and constant prices, 2000-05
• Video game sales
• Mobile phone sales/penetration
  • Figure 8: UK retail sales of mobile phone handsets, by volume and value, 2000-05
  • Figure 9: Profile of mobile phone users, by age and socio-economic group, May 2005
• Market Size and Segmentation
• MMOGs
  • Figure 10: MMOG subscribers, by genre, June 2005
  • Figure 11: Top game subscriber numbers, June 2005
• Mobile phone gaming
  • Figure 12: Estimated volume and value of mobile downloads, by type, 2004 and 2005
• Game content
• Developing
• Free/casual Internet gaming
• Big Fish Games
• GameHouse
• Happy Puppy
• Pogo.com
• Real Arcade
• Shockwave
• Yahoo! Games
• The Supply Structure
• MMOG developers
• NCsoft
  • Figure 13: NCsoft operational MMOGs, October 2005
• Sony Online Entertainment
• Blizzard Entertainment
• Mythic Entertainment
• Jagex
• Electronic Arts
• Gravity Online
• Other games
• Mobile phone game publishers and developers
• The Beijing Digital-Red Mobile Software Co. (Digital-Red)
• Digital Chocolate
• iFone
• Jamdat
• Jamster!
• In-Fusio
• Gameloft
• Nokia
• The Consumer -- 7-14-year-olds
• Youth TGI
• Computer usage
  • Figure 14: What children aged 7-14 use computers for, by gender, age, socio-economic group and number of children in household, 2005
• Why kids use the Internet
  • Figure 15: What children aged 7-10 use the Internet for, 2005
  • Figure 16: What children aged 11-14 use the Internet for, 2005
• Mobile phone ownership
  • Figure 17: Mobile phone features used by children aged 11-14, by gender, age, socio-economic group and number of children in household, 2005
• Static game/handheld console ownership
  • Figure 18: Usage and ownership of computer games consoles and handheld games consoles, 2005
• Kids' expenditure on video games
  • Figure 19: How 11-19-year-olds spend their money, by age group, 2001-05
• Adult Consumer Game Playing by Platform
  • Figure 20: Console, Internet and mobile games played, October 2005
• A repertoire of games played
  • Figure 21: Console, Internet and mobile games played, by other games, October 2005
• Type of gamers by demographic analysis
  • Figure 22: Console, Internet and mobile games played, by gender, age and socio-economic group, October 2005
  • Figure 23: Console, Internet and mobile games played, by region and ACORN categories, October 2005
  • Figure 24: Console, Internet and mobile games played, by detailed lifestage groups and working status, October 2005
  • Figure 25: Console, Internet and mobile games played, by daily and Sunday newspaper readership, Internet usage, TV reception, commercial TV viewing and supermarket usage, October 2005
• The Future
• Broadband boost
• Mobile technology
• Broadening content
• MMOGs and consoles
• Trying to keep the customer satisfied
• The future's bright
• Forecast
• Handsets and downloads facilitating game growth
  • Figure 39: Mobile phone and mobile phone downloads forecast indices, by volume of units sold, 2005-10
• Home hardware
  • Figure 40: Forecast sales of desktop PCs, laptops/PDAs and video game hardware, by current prices, 2005-10
• Increased quality and sophistication to broaden appeal:
• New console release to provide mass PR for MMOG's
• An unstoppable future?