Makeup - US - February 2006

TABLE OF CONTENTS

• Introduction and Abbreviations
• Introduction
• Other relevant reports
• Definition
• Note on IRI data adjustments
• Abbreviations & terms
• Abbreviations
• Terms
• Executive Summary
• Female population on the rise
• Moderate growth
• Eye makeup outpaces other segments
• A few brands dominate
• Emphasis on ads
• Lipstick and lip gloss are makeup staples
• Future growth for anti-aging makeup
• Market Drivers
• Female population growth
  • Figure 1: Female population projections, by age, 2000-2010
• Teens & tweens
  • Figure 2: Young female population projections, by age, 2000-2010
• Race & ethnicity
  • Figure 3: Black female population projections, by age, 2000-2010
  • Figure 4: Hispanic female population projections, by age, 2000-2010
• The battle against aging
• Mass vs. prestige
• Product innovation
• Market Size and Trends
• Introduction
  • Figure 5: Total U.S. sales of makeup, at current and constant prices, 1999-2004
  • Figure 6: Graph: Total U.S. sales of makeup, at current and constant prices, 1999-2004
• Market Segmentation
• Introduction
  • Figure 7: FDM sales of makeup, by product type, 2002 & 2004
  • Figure 8: Graph: FDM sales of makeup, by product type, 2002 & 2004
• Face makeup
  • Figure 9: FDM sales of face makeup, 2002-2004
• Eye makeup
  • Figure 10: FDM sales of eye makeup, 2002-2004
• Lip makeup
  • Figure 11: FDM sales of lip makeup, 2002-2004
• Supply Structure
• COMPANIES AND BRANDS
  • Figure 12: FDM manufacturer sales of makeup in the U.S., 2003* & 2004**
• Facial makeup
  • Figure 13: FDM brand sales of face makeup in the U.S., 2003* & 2004**
  • Figure 14: FDM brand sales of face makeup in the U.S., 2003* & 2004**
• Eye makeup
  • Figure 15: FDM brand sales of eye makeup, 2003* & 2004**
  • Figure 16: FDM brand sales of eye makeup, 2003* & 2004**
• Lip makeup
  • Figure 17: FDM brand sales of lip makeup, 2003* & 2004**
  • Figure 18: FDM brand sales of lip makeup, 2003* & 2004**
• Major manufacturers and brands
• L'Oréal
• Procter & Gamble
• Revlon Inc.
• Estée Lauder Companies Inc.
• Chanel
• Avon Products Inc.
• Other manufacturers
• Mary Kay Inc.
• Bonne Bell
• Johnson & Johnson
• Physicians Formula
• Markwins International
• Del Laboratories
• Advertising and Promotion
• Introduction
• L'Oréal
• Procter & Gamble
• Revlon
• Estée Lauder
• Avon
• Bonne Bell
• Markwins International
• Retail Distribution
• Introduction
  • Figure 19: FDM and department store retail sales of makeup, by channel, 2002 & 2004
• Department stores
  • Figure 20: U.S. Department store sales of makeup, at current and constant prices, 2002-2004
• Department store operating data
  • Figure 21: Top department store operating statistics, latest fiscal year-end
  • Figure 22: Percentage change from latest fiscal year-end versus year prior
• Mass merchandisers
  • Figure 23: U.S. mass merchandiser sales of makeup, at current and constant prices, 2002-2004
• Mass merchandisers and club operating data
  • Figure 24: Top mass merchandiser operating statistics, latest fiscal year-end
  • Figure 25: Percentage change from latest fiscal year versus year prior
• Drug stores
  • Figure 26: U.S. drug store sales of makeup, at current and constant prices, 2002-2004
• Drug store operating data
  • Figure 27: Top drug store operating statistics, latest fiscal year-end
  • Figure 28: Percentage change from latest fiscal year-end versus year prior
• Supermarkets
  • Figure 29: U.S. supermarket sales of makeup, at current and constant prices, 2002-2004
• Supermarket operating data
  • Figure 30: Top supermarket operating statistics, latest fiscal year-end
  • Figure 31: Percentage change from latest fiscal year versus year prior
• The Consumer
• Introduction
• Women's makeup usage
  • Figure 32: Women's makeup usage, by age, May 2003-April 2004
  • Figure 33: Women's makeup usage, by race/Hispanic origin, May 2003-April 2004
• Types of makeup used
  • Figure 34: Types of makeup used, by age, May 2003-April 2004
  • Figure 35: Types of makeup used, by race/Hispanic origin, May 2003-April 2004
•  Most preferred product formulations
  • Figure 36: Ingredient preferences, by age, December 2004
  • Figure 37: Ingredient preferences, by household income, December 2004
• Frequency of makeup usage
  • Figure 38: Frequency of makeup usage, by age, May 2003-April 2004
• Attitudes towards makeup usage
  • Figure 39: Women's attitudes towards makeup, May 2003-April 2004
  • Figure 40: Women's attitudes towards makeup, by age, May 2003-April 2004
  • Figure 41: Women's attitudes toward makeup, by race/Hispanic origin, May 2003-April 2004
• Brand usage
  • Figure 42: Brands of lipstick and lip gloss used, by age, May 2003-April 2004
  • Figure 43: Brands of foundation used, by age, May 2003-April 2004
  • Figure 44: Brands of eye makeup* used, by age, May 2003-April 2004
  • Figure 45: Brands of mascara used, by age, May 2003-April 2004
  • Figure 46: Brands of blusher used, by age, May 2003-April 2004
• Purchase of department store, mass merchandiser or direct-to-consumer brands
  • Figure 47: Use of channel specific brands, by product type, by age, May 2003-April 2004
• Primary purchasing behavior
  • Figure 48: Makeup purchasing habits, December 2004
  • Figure 49: Makeup purchasing habits, by age, December 2004
  • Figure 50: Makeup purchasing habits, by household income, December 2004
• Makeup application preferences
  • Figure 51: Makeup application preferences, December 2004
  • Figure 52: Makeup application preferences, by age, December 2004
  • Figure 53: Makeup application preferences, by household income, December 2004
• Time spent applying makeup
  • Figure 54: Time spent applying makeup and touch-ups, December 2004
  • Figure 55: Time spent applying makeup and touch-ups, by age, December 2004
• Teenage Girls and Makeup Usage
• Overview
  • Figure 56: Girls' makeup usage, by age, Spring 2004
  • Figure 57: Girls' makeup usage, by race/Hispanic origin, Spring 2004
• Types of makeup used
  • Figure 58: Types of makeup used, by age, Spring 2004
• Frequency of makeup usage
  • Figure 59: Girls' frequency of makeup usage, by age, Spring 2004
• Purchase of department store, mass merchandiser or direct to consumer brands
  • Figure 60: Use of channel specific brands, by product type, by age, May 2003-April 2004
• Summary
• Future and Forecast
• Future trends
• An aging population
• Ethnic diversity
• Long-lasting products
• Self-tanning
• Market forecast
• Makeup
  • Figure 61: Forecast of total U.S. retail sales of makeup, at current and constant prices, 2004-2009
  • Figure 62: Graph: Trends of U.S. retail sales of makeup, at current prices, 1999-2009
• Face makeup
  • Figure 63: Forecast of U.S. FDM sales of face makeup, at current and constant prices, 2004-2006
• Eye makeup
  • Figure 64: Forecast of U.S. FDM sales of eye makeup, at current and constant prices, 2004-2006
• Lip makeup
  • Figure 65: Forecast of U.S. FDM sales of lip makeup, at current and constant prices, 2004-2006
• Forecast factors
• Market Size and Trends--Update
  • Figure 66: U.S. sales of make-up, at current and constant prices, 2000-05
• Market Segmentation--Update
• Overview
  • Figure 67: Sales of make-up at FDM, segmented by type, 2003 and 2005
• Face make-up
  • Figure 68: Sales of face make-up at FDM, at current and constant prices, 2000-05
• Eye make-up
  • Figure 69: Sales of eye make-up at FDM, at current and constant prices, 2000-05
• Lip make-up
  • Figure 70: Sales of lip make-up at FDM, at current and constant prices, 2000-05
• Future and Forecast--Update
• Future trends
• An aging population
• Ethnic diversity
• Long-lasting products
• Self-tanning
• Market forecast--Updated
• Make-up
  • Figure 71: Forecast of total U.S. sales of make-up, at current and constant prices, 2005-10
• Face make-up
  • Figure 72: Forecast of U.S. FDM sales of face make-up, at current and constant prices, 2005-10
• Eye make-up
  • Figure 73: Forecast of U.S. FDM sales of eye make-up, at current and constant prices, 2005-10
• Lip make-up
  • Figure 74: Forecast of U.S. FDM sales of lip make-up, at current and constant prices, 2005-10
• Appendix: Trade Associations
• Appendix: New Product Briefs
• Mary Kay: MK Signature Eyesicles
• Jane & Co.: J.A.N.E. Blushing Cheeks
• Avon: Personal Match Cream-to-Powder Foundation
• Chanel: Precision Lip Definer
• Markwins: Black Radiance Perfect Tone
• Estée Lauder: M.A.C. Blushcreme
• Estée Lauder: Prescriptives Glimmer Eye Cones
• Giorgio Armani: Hydra Glow Foundation
• Bourjois: Bourjois Lipstick Collection
• L'Oreal USA: Maybelline Full-Length Mascara Extensions
• Shu Uemura: Shu Uemura Water Perfect Fluid Foundation
• Kevyn Aucoin: Kevyn Aucoin Creamy Moist Glow Cosmetics
• L'Oreal USA: Biotherm Light!
• Procter & Gamble: Cover Girl Wetslicks Precision Lip Gloss Pencil