Jeans - US - February 2006

TABLE OF CONTENTS

• Introduction and Abbreviations
• Introduction
• Other relevant reports
• Definition
• Abbreviations & Terms
• Abbreviations
• Terms
• Executive Summary
• A growth market
• Premium continues to grow in influence
• Foreign jeans
• Consolidation and label swapping
• Sponsorships and brand experience
• Retailers relying less on markdowns
• The jeans consumer
• The majority of respondents bought jeans in the last year
• Adults shop a mix of channels, but teens clearly prefer specialtyclothing stores
• Four out of five jeans buyers experience some type of problem whenbuying jeans
• Once they find a brand/style/pair that works, they stick with it
• Technology and the future of jeans
• Market forecast to grow to $17.6 billion by 2010
• Market Drivers
• Jeans with everything
• The "dress down" trend vs. the "dress up" trend
• The "dress up" trend now includes formal jeans
• Going up: premium moves from trend to driver
• Increasing demand for premium styling at discount prices
• Wal-Mart and other discounters get stylish, customize
• Overcapacity, overproduction, and counterfeit jeans
• A pant for all ages
• Demographics of jeans--youths drive the market
  • Figure 1: Total U.S. teen spending, atcurrent and constant prices, 1999-2004
  • Figure 2: U.S. population projections, byage group, 2000-10
• Baby Boomers want fashionable jeans, too
• And don't forget the menMarket Size and Trends
• Market size
  • Figure 3: Sales of jeans, 2000-05
  • Figure 4: Graph: Trends in sales of jeans,at current and constant prices, 2000-05
• Jeans: fashion over function
• Denim brand loyalty is high
• Market Segmentation
• Overview
  • Figure 5: Sales of jeans, by type, 2003and 2005
  • Figure 6: Graph: Sales of jeans by type,2005
• Women's jeans
  • Figure 7: Sales of women's jeans, atcurrent and constant prices, 2000-05
• Men's jeans
  • Figure 8: Sales of men's jeans, atcurrent and constant prices, 2000-05
• Boys' jeans
  • Figure 9: Sales of boys' jeans, atcurrent and constant prices, 2000-05
• Girls' jeans
  • Figure 10: Sales of girls' jeans, atcurrent and constant prices, 2000-05
• Supply Structure
• Foreign trade
• Introduction
• The U.S. is a net importer of jeansMen's/boys' pants
• Imports
  • Figure 11: U.S. imports of men's orboys' pants, by country/region of origin, 2000-05
• Exports
  • Figure 12: U.S. exports of men's orboys' pants, by destination country/region, 2000-05
• Women's/girls' pants
• Imports
  • Figure 13: U.S. imports of women's orgirls' pants, by country/region of origin, 2000-05
• Exports
  • Figure 14: U.S. exports of women's orgirls' pants, by destination country/region, 2000-05
• Company profiles
• Levi Strauss & Company
• VF Corporation
• Tommy Hilfiger Corporation
• Jones Apparel Group, Inc.
• Liz Claiborne, Inc.
• Polo Ralph Lauren Corporation
• Advertising and Promotion
• Introduction
• Levi Strauss Signature
• Wrangler and Lee (VF Corporation)
• Gap
• Tommy Hilfiger
• Polo Ralph Lauren
• Liz Claiborne
• Retail Distribution
• Overview
  • Figure 15: Retail sales of jeans, bychannel, 2003 and 2005
  • Figure 16: Graph: Retail sales of jeans,by channel, 2005
• Gap, Inc.
• Sears
• JC Penney
• Target
• Wal-Mart
• Department stores--consolidation impacts number of channels sellingjeans
• TJX Companies
• The Consumer
• Introduction
• Adults and jeans
• Incidence of purchase
  • Figure 17: Jeans buyers, summary, May2004-May 2005
• AgeRace/ethnicityHousehold incomePresence of children
  • Figure 18: Incidence of buying jeans inpast 12 months, by selected cohort, May 2004--May 2005
• Brand of jeans bought
  • Figure 19: Brands of jeans bought in past12 months, May 2004--May 2005
  • Figure 20: Brands of jeans bought in past12 months, by gender, May 2004--May 2005
  • Figure 21: Brands of jeans bought in past12 months, by age, May 2004--May 2005
  • Figure 22: Brands of jeans bought in past12 months, by race/ethnicity, May 2004--May 2005
• Presence of children in householdIncidence of buying jeans for themselves
  • Figure 23: Incidence of buying jeans forthemselves, demographic summary, January 2006
• AgeHousehold incomeWhere jeans are bought
  • Figure 24: Where jeans are bought, January2006
  • Figure 25: Where jeans are bought, by age,January 2006
  • Figure 26: Where jeans are bought, byhousehold income, January 2006
• Jeans purchase behaviors
  • Figure 27: Jeans purchase behaviors,January 2006
  • Figure 28: Jeans purchase behaviors, bygender, January 2006
  • Figure 29: Jeans purchase behaviors, byage, January 2006
  • Figure 30: Jeans purchase behaviors, byhousehold income, January 2006
• Problems experienced when buying jeans
  • Figure 31: Problems experienced whenbuying jeans, January 2006
  • Figure 32: Problems experienced whenbuying jeans, by gender, January 2006
  • Figure 33: Problems experienced whenbuying jeans, by age, January 2006
• Teens and jeans
• Incidence of buying jeans
  • Figure 34: Incidence of buying jeans, byteens, in the past 12 months, demographic summary, January 2006
• Brands of jeans bought
  • Figure 35: Brands of jeans bought byteens, May 2004-May 2005
  • Figure 36: Brands of jeans bought byteens, by gender and age, May 2004-May 2005
  • Figure 37: Brands of jeans bought byteens, by race/ethnicity, May 2004-May 2005
• Where jeans are bought
  • Figure 38: Where teens buy jeans, January2006
  • Figure 39: Where teens buy jeans, bygender, January 2006
  • Figure 40: Where teens buy jeans, by age,January 2006
• Average amount spent on jeans
  • Figure 41: Average amount spent on lastpair of jeans by teens, demographic summary, January 2006
• Summary
• Future and Forecast
• Future Trends
• Product authenticity
• High-fashion plus sizes
• Wal-Mart: quick on the draw
• Technology and the wardrobe
• Customization for better fit
• Diversification: leveraging the brand into ancillary products
• Market forecast
• Overview
  • Figure 42: Forecast of retail sales ofjeans, at current and constant prices, 2005-10
  • Figure 43: Graph: Forecast trends in salesof jeans, at current and constant prices, 2005-10
• Women's jeans
  • Figure 44: Forecast of U.S. sales ofwomen's jeans, at current and constant prices, 2005-10
• Men's jeans
  • Figure 45: Forecast of U.S. sales ofmen's jeans, at current and constant prices, 2005-10
• Boy's jeans
  • Figure 46: Forecast of U.S. sales ofboy's jeans, at current and constant prices, 2005-10
• Girl's jeans
  • Figure 47: Forecast of U.S. sales ofgirl's jeans, at current and constant prices, 2005-10
• Forecast factors
• Appendix: Trade Associations
• Appendix: Additional Consumer Tables
• Adults and jeans
  • Figure 48: Brands of jeans bought in past12 months, May 2004--May 2005
  • Figure 49: Brands of jeans bought in past12 months, by gender, May 2004--May 2005
  • Figure 50: Brands of jeans bought in past12 months, by age, May 2004--May 2005
  • Figure 51: Brands of jeans bought in past12 months, by race/ethnicity, May 2004--May 2005
• Teens and jeans
  • Figure 52: Brands of jeans bought byteens, May 2004-May 2005
  • Figure 53: Brands of jeans bought byteens, by gender and age, May 2004-May 2005
  • Figure 54: Brands of jeans bought byteens, by race/ethnicity, May 2004-May 2005
• Appendix: Research Methodology
• Consumer Research
• Datascension, Inc. and Harris Interactive Service Bureau
• Greenfield Online
• ICR Surveys EXCEL
• Simmons National Consumer Surveys
• Technometrica TechnoExpresssm
• Trade Research
• Informal trade research
• Formal trade research
• Desk & Internet Research
• Sources
• Definitions
• Forecasts
• Appendix: What is Mintel?
• Mintel Group
• Mintel Reports
• Mintel Premier
• Mintel GNPD
• Mintel Menu Insights
• Mintel Comperemedia
• Mintel Custom Solutions