Hair Colourants and Home Perms - UK - February 2006

TABLE OF CONTENTS

• Introduction and Abbreviations
• Definition
• Consumer research
• ACORN
• Advertising data
• Abbreviations
• Executive Summary
• Strong growth in the face of downward pressure
• A double-edged sword
• Attention to colour
• Innovation looks to highlights and non-permanent solutions
• Some distribution possibilities for niche players
• Limited user base
• Changing emphasis
• The balancing act
• Market Drivers
  • Figure 1: UK workforce in employment, bygender, 2000-10
• A double-edged swordThe age divide
  • Figure 2: Trends and projections in UKfemale population, by age group, 2000 and 2005
• Influence of the media
• Market Size
• A growing sector undermined by discounting
  • Figure 3: UK retail sales of haircareproducts, by sector, by type, 2001-05
• Attention to colour
  • Figure 4: UK retail sales of haircolourants, 2000-05
• Value from highlightingBold statementsThe psychology of haircareThe Influence of the salonMarket Segmentation
• Hair colourants
  • Figure 5: UK retail value sales of haircolourants, by product type, 2001-05
• Permanents form a strong base for the sectorAdding valueMulti-tonal permanentsHighlighters/bleachers/lighteners
• Tone-on-tones fading in the semi-permanents sector
• Semi-permanents are brightening up
• Temporary
• Men's colourants
• Home perms
  • Figure 6: UK retail sales of home perms,2000-05
• The Supply Structure
• Brand shares
  • Figure 7: Manufacturer brand shares inhair colourants, 2001-05
• Brand loyalty sustains share for major players
• Major companies and brands
• L'Oréal Paris
• Procter & Gamble
• Clairol
• Wella
• Schwarzkopf & Henkel
• Other brands
• New Product Trends
  • Figure 8: UK product launches duringJanuary 2005-06, by category claims
• NPD focuses on natural claims
• Pure beautyInnovators
• Distribution
• Chemists battle it out
  • Figure 9: Sales of hair colourants, byoutlet type, 2001-05
• Growth from grocers
• Growth in discount outlets
• The Consumer
• Hair colourants/bleaches and lighteners
  • Figure 10: Weight of usage of haircolourants among women, 2001-05
• Market barriers
  • Figure 11: Usage of hair colourants amongwomen, by age, 2003 and 2005
• Natural healthCurrent fashion highlightsA friend of the 45-54s
  • Figure 12: Weight of usage of haircolourants among women, by age, 2005
• Not just a hair colourantGrey and proud?Exclusive consumer research
  • Figure 13: Types of home colourants andhome perms used in the last two years, September 2005
• Permanent profile
  • Figure 14: Usage of hair colourants, bybrand used, September 2005
• Semi-permanent profile
• Highlighting profile
• The Consumer -- Detailed Demographics
  • Figure 15: Weight of usage of haircolourants among women, by age, socio-economic group, presence ofchildren, marital status, working status, household size, region,lifestage and Mintel's Special Groups, 2005
  • Figure 16: Usage of hair colourants, bytype, by age, socio-economic group, region, marital status, workingstatus, presence of children, lifestage, Mintel's Special Groups,media usage, tenure, household size, ACORN category, commercial TVviewing and
  • Figure 17: Usage of hair colourants, bytype, by age, socio-economic group, region, marital status, workingstatus, presence of children, lifestage, Mintel's Special Groups,media usage, tenure, household size, ACORN category, commercial TVviewing and
  • Figure 18: Repertoire of home colourantand home perm habits, by products used, September 2005
• Future and Forecast
  • Figure 23: Forecast of UK retail sales forhair colourants, 2005-10
• Economic and social factors
• :Price pressure favours large manufacturers
  • Figure 24: Retail sales for haircolourants, past and predicted trends, 2000-10
• Colour competition
• Changing base
• Factors incorporated in the forecast