Hair Removal Products - US - April 2006

TABLE OF CONTENTS

• Introduction and Abbreviations
• Introduction
• Other relevant reports
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Market continues to grow, albeit slowly
• Refill cartridges/blades are the dominant market segment
• Market dominated by one large player
• Advertising and promotional efforts tend to focus on traditional methods
• Supermarkets are primary suppliers, though drug stores are gaining ground
• Consumers are not wedded to any one hair removal methodology
• Future trends focus on specific needs
• Sales forecast remains flat
• Market Drivers
• Men remain a lucrative target market
  • Figure 1: U.S. Male population by age, 2000-10
• Baby Boomers raise the bar for appearance
  • Figure 2: Top cosmetic procedures by age group, 2005
• Girls growing older faster
• Women-specific products
  • Figure 3: U.S. female population by age, 2000-10
• Echo Boomers favor professional treatments
  • Figure 4: All non-surgical cosmetic procedures, 2004 and 2005
• Market Size and Trends
  • Figure 5: Total U.S. FDM retail sales of hair removal products, at current and constant prices, 2000-05
  • Figure 6: Graph: Total U.S. FDM retail sales of hair removal products, at current and constant prices, 2000-05
• Market Segmentation
• Introduction
  • Figure 7: Sales of FDM hair removal products, by segment, 2003 and 2005
  • Figure 8: Graph: Share of sales of FDM hair removal products, by segment, 2005
• Refill razor blades/cartridges
  • Figure 9: Sales of FDM refill cartridges, at current and constant prices, 2000-05
• Disposable razors
  • Figure 10: Sales of FDM disposable razors, at current and constant prices, 2000-05
• Non-disposable razors
  • Figure 11: Sales of FDM non-disposable razors, at current and constant prices, 2000-05
• Depilatories
  • Figure 12: Sales of FDM depilatories, at current and constant prices, 2000-05
• Supply Structure
• Manufacturer sales
  • Figure 13: Manufacturer FDM sales of hair removal products in the U.S., 2003 & 2005
• Refill razor blades
  • Figure 14: Manufacturer brand FDM sales of refill razor blades in the U.S., 2003 & 2005
• Disposable razors
  • Figure 15: Manufacturer brand FDM sales of disposable razors in the U.S., 2003 & 2005
• Non-disposable razors
  • Figure 16: Manufacturer brand FDM sales of non-disposable razors in the u.s., 2003 & 2005
• Depilatories
  • Figure 17: Manufacturer brand FDM sales of depilatories in the u.s., 2003 & 2005
• Company profiles
• Energizer Holdings, Co. (Schick)
• Société BIC
• Church & Dwight Company
• Del Laboratories, Inc.
• P&G/Gillette
• Advertising and Promotion
• BIC
• P&G/Gillette
• Energizer Holdings
• Retail Distribution
• Introduction
  • Figure 18: FDM sales of hair removal products, by channel, 2003 and 2005
• Supermarkets
  • Figure 19: U.S. supermarket sales of hair removal products, at current and constant prices, 2001-05
• Drug stores
  • Figure 20: U.S. drug store sales of shaving and hair removal products, at current and constant prices, 2001-05
• Mass merchandisers and clubs
  • Figure 21: U.S. mass merchandiser and club store sales of hair removal products, at current and constant prices, 2000-05
• Wal-Mart sales estimate
• The Consumer
• Introduction
• Summary
• Shaving and hair removal -- All adults
• Usage of disposable, non-disposable razors and electric shavers
  • Figure 22: Use of razor type or electric shaver, January 2005-September 2005
  • Figure 23: Use of razor type or electric shaver, by gender, January 2005-September 2005
  • Figure 24: Use of razor type or electric shaver, by age, January 2005-September 2005
• Types of hair removal techniques used
  • Figure 25: Adult usage of hair removal products, January 2005-September 2005
  • Figure 26: Adult usage of hair removal products, by gender, January 2005-September 2005
  • Figure 27: Adult usage of hair removal products, by age, January 2005-September 2005
  • Figure 28: Adult usage of hair removal products, by race/ethnicity, January 2005-September 2005
  • Figure 29: Female usage of specific body hair removal systems, by age, January 2005-September 2005
• Men
• Male usage of alternatives to shaving
  • Figure 30: Men's use of non-shaving methods of hair removal, March 2006
  • Figure 31: Men's use of non-shaving methods of hair removal, by age, March 2006
• Male attitudes towards facial hair
  • Figure 32: Men's facial hair preferences, March 2006
  • Figure 33: Men's facial hair preferences, by age, March 2006
• Women
• Women's opinions about hair removal products and services
  • Figure 34: Women's attitudes towards and use of hair removal services, March 2006
  • Figure 35: Women's attitudes towards and use of hair removal services, by age, March 2006
  • Figure 36: Women's attitudes towards hair removal services, by household income, March 2006
• Future and Forecast
• Future trends
• Shifts in the U.S. age structure will impact target market
  • Figure 37: U.S. population projections, by age group, 2000-10
• Growth in professional hair removal services market
• Ergonomic design for aging Baby Boomers
• Product innovation and value-added features
• Focus on improvements through chemistry
• Market Forecast
• Hair removal products
  • Figure 38: Forecast of total U.S. sales of hair removal products, at current and constant prices, 2005-10
  • Figure 39: Graph: Past and forecast total U.S. sales of hair removal products, at current prices, 2000-10
• Refill cartridges
  • Figure 40: Forecast of U.S. sales of refill cartridges, at current and constant prices, 2005-10
• Disposable razors
  • Figure 41: Forecast of U.S. sales of disposable razors, at current and constant prices, 2005-10
• Non-disposable razors
  • Figure 42: Forecast of U.S. sales of non-disposable razors, at current and constant prices, 2005-10
• Depilatories
  • Figure 43: Forecast of U.S. sales of depilatories, at current and constant prices, 2005-10
• Forecast factors
• Appendix: Trade Associations
• Appendix: New Product Briefs
• Spa Sciences: Derma Marine Combo Wax Strips
• Church & Dwight: Nair Moisturizing Face Cream Hair Remover
• Super-Max: Super-Max Confidence 3
• Energizer: Schick Quattro for Women GO!
• Schick-Wilkinson Sword: Schick Intuition Plus
• Church & Dwight: Nair Hair Remover Lotion
• Sally Hansen: Sally Hansen Extra Strength Hair Remover Lotion
• Sally Hansen: Sally Hansen All-Over Body Wax Hair Removal Kit
• Spilo Worldwide: La Petite Cream Wax Beads