Shaving and Shaving Accessories - US - May 2006

TABLE OF CONTENTS

• Introduction and Abbreviations
• Introduction
• Other relevant reports
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Market continues to grow, albeit slowly
• Power shavers are the dominant market segment
• P&G/Gillette remains market leader
• Category needs more focus on education of consumers
• Baby Boomers turn to professional services
• Drug stores are primary suppliers
• Consumers are not wedded to any one hair removal methodology
• Future trends focus on specific needs
• Market forecast
• Market Drivers
• Smaller companies seek out their niche and drive sales
• Clean-shaven is still in, but older men inhibit sales growth
  • Figure 1: U.S. male population by age, 2000-10
• Baby Boomers raise the bar for appearance
  • Figure 2: Top cosmetic procedures, by age group, 2005
• Girls growing older faster
• Women-specific products
  • Figure 3: U.S. female population by age, 2000-10
• Market Size and Trends
• Market size
  • Figure 4: Total U.S. FDM retail sales of shaving and accessories, at current and constant prices, 2000-05
  • Figure 5: Graph: Total U.S. FDM retail sales of shaving and shaving accessories, at current and constant prices, 2000-05
• Wal-Mart
• Market trends
• Highlights
• Launch activity
  • Figure 6: Global new product launches of shaving and depilatory products, 2003-05
  • Figure 7: Global new product launches of shaving and depilatory products, by region, 2003-05
• Product trends
• Multi-blade power
• Women's shaving
• Shaving oils
• Forecast/Predictions
• Market Segmentation
• Introduction
  • Figure 8: Sales of FDM shaving and accessories, by segment, 2003 and 2005
  • Figure 9: Graph: Share of sales of FDM shaving and accessories, by segment, 2005
• Power shavers
  • Figure 10: Sales of FDM power shavers, at current and constant prices, 2000-05
• Shaving lotion/aftershave
  • Figure 11: Sales of FDM shaving lotion, at current and constant prices, 2000-05
• Shaving cream
  • Figure 12: Sales of FDM shaving cream, at current and constant prices, 2000-05
• Grooming accessories
  • Figure 13: Sales of FDM grooming accessories, at current and constant prices, 2000-05
• Supply Structure
• Manufacturer sales
  • Figure 14: Manufacturer FDM sales of shaving and accessories in the u.s., 2003 and 2005
• Power shavers
  • Figure 15: Manufacturer brand FDM sales of power shavers in the U.S., 2003 and 2005
  • Figure 16: Gender share of types of power shavers, 2004
• Shaving lotion/aftershave
  • Figure 17: Manufacturer brand FDM sales of shaving lotion/aftershave in the U.S., 2003 and 2005
• Shaving cream
  • Figure 18: Manufacturer brand sales of shaving cream in the U.S., 2003 and 2005
• Grooming accessories
  • Figure 19: Manufacturer brand sales of grooming accessories in the U.S., 2003 and 2005
• Company profiles
• Energizer Holdings, Co. (Schick)
• Philips/Norelco
• Colgate-Palmolive
• P&G/Gillette
• Johnson & Johnson
• Advertising and Promotion
• Estée Lauder/Origins
• P&G/Gillette
• Energizer Holdings
• Unilever
• Nivea (owned by Beiersdorf)
• Retail Distribution
• Introduction
  • Figure 20: FDM sales of hair removal products, by channel, 2003 and 2005
• Drug stores
  • Figure 21: U.S. drug store sales of shaving and products and accessories, at current and constant prices, 2000-05
• CVS
• Rite Aid
• Supermarkets
  • Figure 22: U.S. supermarket sales of shaving and accessories products, at current and constant prices, 2000-05
• Mass merchandisers and clubs
  • Figure 23: U.S. mass merchandiser and club store sales of shaving products, at current and constant prices, 2000-05
• Wal-Mart sales estimate
• The Consumer
• Introduction
• Summary
• Shaving and hair removal--All adults
• Usage of disposable, non-disposable razors and electric shavers
  • Figure 24: Use of razor type or electric shaver, January-September 2005
  • Figure 25: Use of razor type or electric shaver, by gender, January-September 2005
  • Figure 26: Use of razor type or electric shaver, by age, January-September 2005
  • Figure 27: Use of razor type or electric shaver, by race/ethnicity, January-September 2005
• Men
• Types of shaving products or accessories used
  • Figure 28: Men's usage of shaving products, March 2006
  • Figure 29: Men's usage of shaving products, by age, March 2006
  • Figure 30: Men's usage of shaving products, by marital status, March 2006
• Male usage of skincare products
  • Figure 31: Men's use of skincare products, March 2006
  • Figure 32: Men's use of skincare products, by age, March 2006
  • Figure 33: Adult's brand purchasing habits for shaving products, by race/ethnicity, March 2006
• Women
• Women's usage of shaving products and accessories
  • Figure 34: Women's use of shaving products, March 2006
  • Figure 35: Women's use of shaving products, by age, March 2006
• Women's attitudes towards purchase of specific shaving products
  • Figure 36: Women's usage preferences, March 2006
  • Figure 37: Women's usage preferences, by age, March 2006
• Future and Forecast
• Future trends
• Growth in professional hair removal services market
• Ergonomic design and special formulations for aging Baby Boomers
• Growth of organic or "green" products
• Meeting the needs of the ethnic market
  • Figure 38: Population, by race and Hispanic origin, 2001-11
• Focus on improvements through chemistry
• Market forecast
• Shaving products and accessories
  • Figure 39: Forecast of total U.S. FDM sales of shaving products and accessories, at current and constant prices, 2005-10
  • Figure 40: Graph: Former and future sales trends of shaving products and accessories, at current prices, 2000-10
• Power shavers
  • Figure 41: Forecast of U.S. FDM sales of power shavers, at current and constant prices, 2005-10
• Shaving lotion and aftershave
  • Figure 42: Forecast of U.S. FDM sales of shaving lotion and aftershave, at current and constant prices, 2005-10
• Shaving cream
  • Figure 43: Forecast of U.S. FDM sales of shaving cream, at current and constant prices, 2005-10
• Grooming accessories
  • Figure 44: Forecast of U.S. FDM sales of grooming accessories, at current and constant prices, 2005-10
• Forecast factors
• Appendix: Trade Associations
• Appendix: New Product Briefs
• Kiehl's: The Ultimate Men's After-Shave Balm & Moisturizer
• Avon: Skin So Soft Silky Stay Fresh & Smooth Shave Gel
• Neutrogena: Skin Clearing Shave Cream
• Albertson's: Equaline After Shave Skin Conditioner
• Gillette: Gillette Fusion Hydra Gel
• Sharps: Kid Glove Shave Gel
• Gillette: Gillette for Women Satin Care Shave Gel
• SC Johnson: Edge Tough Beard Shaving Gel