Hispanic Dining Out - US - June 2006

TABLE OF CONTENTS

• Introduction and Abbreviations
• Introduction
• Other relevant reports
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Hispanic population tops 43 million
• Hispanics are not a homogeneous group
• Larger households; lower incomes
• Hispanics spend less than average in most categories
• Hispanic households more likely than average to include children
• Hispanics less likely to eat at fast food restaurants; much less likely to eat at family restaurants/steak houses
• Type of restaurant visited for dinner
• Those Hispanics who dine out do so more often
• Usual dining companions at breakfast, lunch, and dinner
• Restaurant attributes that attract Hispanic customers
• Opinions about fast food restaurants
• Factors that would motivate more frequent dining out
• Demographics
• The Hispanic population
  • Figure 1: U.S. population, by race and Hispanic origin, 2006
  • Figure 2: U.S. population, by Hispanic origin, 2001-11
• Hispanic households more likely than average to include children
  • Figure 3: Households, by presence of children and Hispanic origin, 2004
• Most Hispanics work, but have relatively low incomes
  • Figure 4: Labor force participation, by Hispanic origin, 2005
  • Figure 5: Median household income, by race and Hispanic origin, 2004
• Diversity within the Hispanic population
  • Figure 6: Native-born/foreign-born Hispanics and country of origin/heritage, 2004
  • Figure 7: Hispanics, by country of origin/heritage, 2004
• Acculturation level varies among Hispanics
• Food Expenditures
• Introduction
• Spending on food and beverages
  • Figure 8: Average expenditures on food and beverages, by Hispanic origin, 2004
• Distribution of dining out dollars
  • Figure 9: Average expenditures on food and beverages away from home, per consumer unit, by Hispanic origin, 2004
  • Figure 10: Average expenditures on food & beverages away from home, per consumer unit, by type of venue & Hispanic origin, 2004
• Meals at Fast Food and Family Restaurants
• Introduction
• Use of fast food and family restaurants
  • Figure 11: Use of fast food/drive-in restaurants and family restaurants/steak houses, by Hispanic origin, January-September 2005
  • Figure 12: Hispanic use of fast food/drive-in restaurants and family restaurants/steak houses, by nativity, January-September 2005
  • Figure 13: Hispanic use of fast food/drive-in restaurants and family restaurants/steak houses, by language spoken in the home, January-September 2005
  • Figure 14: Hispanic use of fast food/drive-in restaurants and family restaurants/steak houses, by national origin/heritage, January-September 2005
  • Figure 15: Hispanic use of fast food/drive-in restaurants and family restaurants/steak houses, by presence of children in the household, January-September 2005
  • Figure 16: Hispanic use of fast food/drive-in restaurants and family restaurants/steak houses, by household income, January-September 2005
• Meals eaten at restaurants
  • Figure 17: Meals eaten at fast food/drive-in restaurants and family restaurants/steak houses--meal occasion, by Hispanic origin, January-September 2005
  • Figure 18: eClip: A husband's breakfast
  • Figure 19: Meals eaten at fast food/drive-in restaurants and family restaurants/steak houses--meal occasion, by nativity, January-September 2005
  • Figure 20: Meals eaten at fast food/drive-in restaurants and family restaurants/steak houses--meal occasion, by language spoken in the home, January-September 2005
  • Figure 21: Meals eaten at fast food/drive-in restaurants and family restaurants/steak houses--meal occasion, by national origin/heritage, January-September 2005
• Frequency of dining out
  • Figure 22: Number of visits to fast food and family restaurants in previous 30 days, by Hispanic origin, January-September 2005
  • Figure 23: Number of visits to fast food and family restaurants in previous 30 days, by nativity, January-September 2005
  • Figure 24: Number of visits to fast food and family restaurants in previous 30 days, by language spoken in the home, January-September 2005
  • Figure 25: Number of visits to fast food and family restaurants in previous 30 days, by national origin/heritage, January-September 2005
  • Figure 26: Number of visits to fast food and family restaurants in previous 30 days, by presence of children in the household, January-September 2005
  • Figure 27: Number of visits to fast food and family restaurants in previous 30 days, by household income, January-September 2005
• Usual breakfast dining companions
  • Figure 28: Usual breakfast dining companions, by Hispanic origin, January-September 2005
  • Figure 29: Usual breakfast dining companions, by nativity, January-September 2005
  • Figure 30: Usual breakfast dining companions, by language spoken in the home, January-September 2005
  • Figure 31: Usual breakfast dining companions, by national origin/heritage, January-September 2005
  • Figure 32: Usual breakfast dining companions, by presence of children in the household, January-September 2005
  • Figure 33: Usual breakfast dining companions, by household income, January-September 2005
• Usual lunch dining companions
  • Figure 34: Usual lunch dining companions at family restaurants/steak houses, by Hispanic origin, January-September 2005
  • Figure 35: Usual lunch dining companions at fast food/drive-in restaurants, by nativity, January-September 2005
  • Figure 36: Usual lunch dining companions at fast food/drive-in restaurants, by language spoken in the home, January-September 2005
  • Figure 37: Usual lunch dining companions at fast food/drive-in restaurants, by national origin/heritage, January-September 2005
  • Figure 38: Usual lunch dining companions at fast food/drive-in restaurants, by presence of children in the household, January-September 2005
  • Figure 39: Usual lunch dining companions at fast food/drive-in restaurants, by household income, January-September 2005
• Usual dinner dining companions
  • Figure 40: Usual dinner dining companions, by Hispanic origin, January-September 2005
  • Figure 41: Usual dinner dining companions, by nativity, January-September 2005
  • Figure 42: Usual dinner dining companions, by language spoken in the home, January-September 2005
  • Figure 43: Usual dinner dining companions, by national origin/heritage, January-September 2005
  • Figure 44: Usual dinner dining companions, by presence of children in the household, January-September 2005
  • Figure 45: Usual dinner dining companions, by household income, January-September 2005
• Dining Out at Night
•  Incidence and frequency of evening meals eaten from a restaurant
  • Figure 46: Number of evening meals purchased from restaurants, by gender and presence of children in the household, April-May 2006
  • Figure 47: Number of evening meals purchased from restaurant, by language spoken in the home, April-May 2006
  • Figure 48: Number of evening meals purchased from restaurant, by age, April-May 2006
  • Figure 49: Number of evening meals purchased from restaurant, by household income, April-May 2006
• Type of restaurant visited for dinner
  • Figure 50: Type of restaurant visited for dinner, by gender and presence of children in the household, April-May 2006
  • Figure 51: Type of restaurant visited for dinner, by language spoken in the home, April-May 2006
  • Figure 52: Type of restaurant visited for dinner, by age, April-May 2006
  • Figure 53: Type of restaurant visited for dinner, by household income, April-May 2006
• Restaurant attributes that attract Hispanic customers
  • Figure 54: Restaurant attributes that attract Hispanic customers, by gender and presence of children in the household, April-May 2006
  • Figure 55: Restaurant attributes that attract Hispanic customers, by language spoken in the home, April-May 2006
  • Figure 56: Restaurant attributes that attract Hispanic customers, by age, April-May 2006
  • Figure 57: Restaurant attributes that attract Hispanic customers, by household income, April-May 2006
• Opinions of fast food restaurants
  • Figure 58: Attitudes toward fast food, by gender and presence of children in the household, April-May 2006
  • Figure 59: eClip: Consumer attitudes toward fast food
  • Figure 60: Attitudes toward fast food, by language spoken in the home, April-May 2006
  • Figure 61: Attitudes toward fast food, by age, April-May 2006
  • Figure 62: Attitudes toward fast food, by household income, April-May 2006
• Factors that would motivate more frequent dining out
  • Figure 63: Motivations for more frequent dining out, by gender and presence of children in the household, April-May 2006
  • Figure 64: Motivations for more frequent dining out, by language spoken in the home, April-May 2006
  • Figure 65: Motivations for more frequent dining out, by age, April-May 2006
  • Figure 66: Motivations for more frequent dining out, by household income, April-May 2006