Sugar and Sweeteners - US - June 2006

TABLE OF CONTENTS

• Introduction and Abbreviations
• Introduction
• Other relevant reports
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Shrinking retail sales
• Issues of weight and diabetes have taken their toll on the category
• Many sweet splurges are not "made from scratch"
• A changing supply structure
• Private label strong in sugar and sweeteners
• Nine in ten households use sugar
• More "natural" sweeteners appeal to more than a third
• Demographic shifts to influence sales of sugar
• Enriched sugar and sweeteners
• Market expected to be flat, in current terms, for next five years
• Market Drivers
• Obesity, diabetes and sweetener consumption trends
  • Figure 1: Percentage of population who are overweight or obese, by age, 1960-2002
• Non-sugar sweeteners are in demand but not perfect
• The aging of the population
  • Figure 2: U.S. population profile, 2000-10
• Changes to the home baking scene
  • Figure 3: Sales of in-store bakery items, by product, 2003 and 2005
• Market Size and Trends
• Market size
  • Figure 4: FDM and natural store sales of sugar and sweeteners, at current and constant prices, 2000-05
• Market trends
  • Figure 5: Number of new product releases in the sugar and sweeteners category, 2000-05
• Market Segmentation
• Introduction
  • Figure 6: FDM and natural store sales of sugar and sweeteners, by product type, 2003 and 2005
• Granulated sugar
  • Figure 7: FDM and natural store sales of granulated sugar, at current and constant prices, 2000-05
• Syrup and molasses
  • Figure 8: FDM and natural store sales of syrup and molasses, at current and constant prices, 2000-05
• Sugar substitutes
  • Figure 9: FDM sales of sugar substitutes, at current and constant prices, 2000-05
• Honey
  • Figure 10: FDM and natural store sales of honey, at current and constant prices, 2000-05
• Brown, powdered and flavored sugars
  • Figure 11: FDM and natural store sales of brown, powdered and flavored sugars, at current and constant prices, 2000-05
• Supply Structure
• The world sugar situation and its U.S. impact
• The price of sugar
• Fair trade issues
• Foreign trade
  • Figure 12: U.S. exports of sugars, molasses and honey (FAS), 2000-05
  • Figure 13: U.S. imports of sugars, molasses and honey (customs values), 2000-05
• Company and brand sales
• Introduction
• Manufacturer sales overview
  • Figure 14: Manufacturer FDM sales of sugar and sweeteners in the U.S., 2003 and 2005
• White granulated sugar
  • Figure 15: Manufacturer brand FDM sales of white granulated sugar in the U.S., 2003 and 2005
• Syrup and molasses
  • Figure 16: Manufacturer brand FDM sales of syrup and molasses in the U.S., 2003 and 2005
• Sugar substitutes
  • Figure 17: Manufacturer brand FDM sales of sugar substitutes in the U.S., 2003 and 2005
• Honey
  • Figure 18: Manufacturer brand FDM sales of honey in the U.S., 2003 and 2005
• Brown, powdered and flavored sugars
  • Figure 19: Manufacturer brand FDM sales of brown, powdered and flavored sugars in the U.S., 2003 and 2005
• Major manufacturer profiles
• McNeil Nutritionals LLC
• Merisant Worldwide, Inc.
• Cumberland Packing Corp
• American Sugar Refining, Inc. (subsidiary of American Sugar Holdings, Yonkers, NY)
• Imperial Sugar Co
• Quaker Oats Company
• Pinnacle Foods Group
• Advertising and Promotion
• The Sugar Association promotes the segment
  • Figure 20: Television ad for sugar, 2005
• Splenda ads announce a "whole new world"
  • Figure 21: Television ad for Splenda, Introduction to "Splendaville," 2006
  • Figure 22: Television ad for Splenda, Cherry Pie, 2006
• Sweet 'n Low uses the pink association
  • Figure 23: Television ad for Sweet 'n Low, Think Pink, 2005
• Retail Distribution
  • Figure 24: FDM and natural store sales of sugar and sweeteners, by channel, 2003 and 2005*
• The Consumer
• Introduction
• Summary
• Household usage of granulated sugar
  • Figure 25: Household use of granulated sugar, January-September 2005
  • Figure 26: Average pounds of granulated sugar used in past month, by race/ethnicity, January-September 2005
  • Figure 27: Brands of granulated sugar used, January-September 2005
  • Figure 28: Brands of granulated sugar used, by region, January-September 2005
  • Figure 29: Brands of granulated sugar used, by race/ethnicity, January-September 2005
• Household use of sugar substitutes
  • Figure 30: Household usage of sugar substitutes, January-September 2005
  • Figure 31: Household usage of sugar substitutes, by race/ethnicity, January-September 2005
  • Figure 32: Household usage of sugar substitutes, by region, January-September 2005
  • Figure 33: Brands of sugar substitutes used, January-September 2005
  • Figure 34: Brands of sugar substitutes used, by race/ethnicity, January-September 2005
  • Figure 35: Brands of sugar substitutes used, by household income, January-September 2005
• Home usage occasions for sugar and sweeteners
• Sweetener usage in home baking
  • Figure 36: Bake at home using sweeteners, April-May 2006
  • Figure 37: Types of sweeteners used in home-baked foods, April-May 2006
  • Figure 38: Types of sweeteners used in home-baked foods, by age, April-May 2006
  • Figure 39: Types of sweeteners used in home-baked foods, by race/ethnicity, April-May 2006
  • Figure 40: Types of sweeteners used in home-baked foods, by number of people in household, April-May 2006
• Sweetener usage outside of home baking
  • Figure 41: Usage of sugar or sugar substitutes in food and drinks not including baking, April-May 2006
  • Figure 42: How frequently use sugar/artificial sweeteners, September 2002 and April 2006
  • Figure 43: How frequently use sugar/artificial sweeteners, by age, April 2006
  • Figure 44: Type of sweeteners used for specific food and drink items, April-May 2006
  • Figure 45: Use of sugar substitutes to sweeten specific food and drink items, by age, April 2006
• Attitudes toward sweeteners
  • Figure 46: Attitudes toward sweeteners, April-May 2006
• Perceived safety of sugar substitutes
  • Figure 47: Opinions regarding the safety of sugar substitutes, by gender, April-May 2006
  • Figure 48: Opinions regarding the safety of sugar substitutes, by age, April-May 2006
• Future and Forecast
• Future trends
• U.S. Hurricanes' devastation increases likelihood of more sugar imports
• Age and sweetener consumption
  • Figure 49: U.S., population by age, 2006-11
• Continued expansion of sugar substitutes
• Alternative uses for sugar means higher sugar prices and more sugar substitute demand
• Enriched sugar and sweeteners
• Market forecast
• Sugar and sweeteners
  • Figure 50: Forecast of total U.S. FDM and natural store sales of sugar and sweeteners, at current and constant prices, 2005-10
• Granulated sugar
  • Figure 51: Forecast of U.S. FDM and natural store sales of granulated sugar, at current and constant prices, 2005-10
• Syrup and molasses
  • Figure 52: Forecast of U.S. FDM and natural store sales of syrup and molasses, at current and constant prices, 2005-10
• Sugar substitutes
  • Figure 53: Forecast of U.S. FDM sales of sugar substitutes, at current and constant prices, 2005-10
• Honey
  • Figure 54: Forecast of U.S. FDM and natural store sales of honey, at current and constant prices, 2005-10
• Brown, powdered, and flavored sugars
  • Figure 55: Forecast of U.S. FDM and natural store sales of brown, powdered, and flavored sugars, at current and constant prices, 2005-10
• Forecast factors
• Appendix: Trade Associations
• Appendix: New Product Briefs
• Piloncillo Brown Sugar Cone
• McNeil Consumer Products: Splenda Box of 400-Count Packs
• Domino Foods: Domino Pure D'Lite Sweetener Blend
• Simply Lite: Sweet'N Low Box of 50-Count Packs
• Wholesome Sweeteners: Wholesome Sweeteners
• The Sweet Life: Perfect Sweet
• Save-A-Lot Foods: Glasier Sugar Substitute
• Alberto-Culver: Sugar Twin
• Hy-Vee Manufacturing: HyVee Dark Brown Cane Sugar
• Starbucks Coffee: Orange-Flavored Honey Sticks
• Spice Island: Cinnamon Sugar Adjustable Grinder
• Living Fuel: Living Fuel Rx TheraSweet
• Stash Tea: Stash Agave Nectar Sticks