Pharmacies and Older Adults - US - November 2006

TABLE OF CONTENTS

• Scope and Themes
• What you need to know
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• In brief: older consumers' relationship to pharmacies and healthcare
• Healthcare spending is on the rise
• Complex insurance issues
• Robust pharmacy growth and competition
• Many older adults actively maintain their health
• Majority of older adults trust healthcare providers
• Older adults trust medication and pharmacies
• Older adults seek added pharmacy convenience features and value-added services
• Older adults more likely to be ill; less likely to suffer "contagious" ailments
• Demographics
• Continued growth of the older population
  • Figure 1: U.S. population, by generation, 2006
  • Figure 2: U.S. population projections, by age groups, 2000-10
• Longevity and medical consultation incidence impact women's effect on healthcare market
  • Figure 3: U.S. population by age and gender, 2004
• Income and spending
  • Figure 4: Median household income, by age of householder, 2004
• Spending on health-related categories
  • Figure 5: Average annual spending on healthcare by consumer units headed by people aged 55 or older, 2000 and 2004
  • Figure 6: Average annual change in prescription drug expenditures, 1980-2003
• Market Drivers
• Introduction
• Health insurance coverage for older Americans
  • Figure 7: Health insurance coverage by age, 2005
• Medicare Part D
• Plan D costs and compensation
• Pharmacy: retail overview
• Chain drug stores
  • Figure 8: Largest U.S. drug store chains, by annual sales, 2005
• In-store pharmacies
  • Figure 9: Largest grocery and discount store chain pharmacies, by sales, 2005
• Drug Advertising
  • Figure 10: Top 10 drugs, by cost of promotion, 2005
• Television advertising analysis
• Focus on Aleve
  • Figure 11: Bayer Aleve "Good News," 2006
• Focus on Lanacane
  • Figure 12: Lanacane Anti-Itch, 2006
• Focus on Cialis
  • Figure 13: Cialis ED medication, 2006
• Focus on Flomax
  • Figure 14: Flomax medication, 2006
• Focus on Osteovalin
  • Figure 15: Osteovalin--a natural alternative, 2006
• Focus on Actonel
  • Figure 16: Actonel--Don't slump or you'll get your grandmother's hump, 2006
• Attitudes toward Health
• General attitudes toward health
  • Figure 17: General attitudes on health, by age, May-June 2006
  • Figure 18: General attitudes on health, by gender, May-June 2006
  • Figure 19: General attitudes on health by 55+ adults, by gender, May-June 2006
  • Figure 20: General attitudes on health, by race/ethnicity, May-June 2006
  • Figure 21: General attitudes on health by 55+ adults, by race/ethnicity, May-June 2006
  • Figure 22: General attitudes on health, by household income, May-June 2006
  • Figure 23: General attitudes on health by 55+ adults, by household income, May-June 2006
• Attitudes on vitamins and alternative medicine
  • Figure 24: Attitudes on vitamins and alternative medicine, by age, May-June 2006
  • Figure 25: Attitudes on vitamins and alternative medicine, by gender, May-June 2006
  • Figure 26: Attitudes on vitamins and alternative medicine, by race/ethnicity, May-June 2006
  • Figure 27: Attitudes on vitamins and alternative medicine by 55+ adults, by race/ethnicty, May-June 2006
  • Figure 28: Attitudes on vitamins and alternative medicine, by household income, May-June 2006
  • Figure 29: Attitudes on vitamins and alternative medicine by 55+ adults, by household income, May-June 2006
• Health information behavior
  • Figure 30: Health information research behavior, by age, May-June 2006
  • Figure 31: Health information research behavior, by gender, May-June 2006
  • Figure 32: Health information research behavior, by race/ethnicity, May-June 2006
  • Figure 33: Health information research behavior by 55+ adults, by race/ethnicity, May-June 2006
  • Figure 34: Health information research behavior, by household income, May-June 2006
  • Figure 35: Health information research behavior by 55+ adults, by household income, May-June 2006
• Attitudes on drug advertising and brands
  • Figure 36: Attitudes on drug advertising and brands, by age, May-June 2006
  • Figure 37: Attitudes on drug advertising and brands, by gender, May-June 2006
  • Figure 38: Attitudes on drug advertising and brands, by race/ethnicity, May-June 2006
  • Figure 39: Attitudes on drug advertising and brands by 55+ adults, by race/ethnicity, May-June 2006
  • Figure 40: Attitudes on drug advertising and brands, by household income, May-June 2006
• Attitudes and Behaviors toward Healthcare Providers
• Attitudes on healthcare providers
  • Figure 41: Attitudes toward healthcare providers, by age, May-June 2006
  • Figure 42: Attitudes toward healthcare providers, by gender, May-June 2006
  • Figure 43: Attitudes toward healthcare providers by 55+ adults, by gender, May-June 2006
  • Figure 44: Attitudes toward healthcare providers, by race/ethnicity, May-June 2006
  • Figure 45: Attitudes toward healthcare providers by 55+ adults, by race/ethnicity, May-June 2006
  • Figure 46: Attitudes toward healthcare providers, by household income, May-June 2006
  • Figure 47: Attitudes toward healthcare providers by 55+ adults, by household income, May-June 2006
• Types of healthcare providers visited
  • Figure 48: Healthcare providers consulted, by age, May-June 2006
  • Figure 49: Healthcare providers consulted, by gender, May-June 2006
  • Figure 50: Healthcare providers consulted, by race/ethnicity, May-June 2006
  • Figure 51: Healthcare providers consulted, by household income, May-June 2006
• Attitudes on Medication and Pharmacies
• General attitudes on medication
  • Figure 52: General attitudes on medication by age, May-June 2006
  • Figure 53: General attitudes on medication by gender, May-June 2006
  • Figure 54: General attitudes on medication by race/ethnicity, May-June 2006
  • Figure 55: General attitudes on medication by race/ethnicity by 55+ adults, May-June 2006
  • Figure 56: General attitudes on medication by household income, May-June 2006
  • Figure 57: General attitudes on medication by household income by 55+ adults, May-June 2006
• Attitudes on prescription and OTC medication
  • Figure 58: Attitudes on prescription and OTC medication by age, May-June 2006
  • Figure 59: Attitudes on prescription and OTC medication by gender, May-June 2006
  • Figure 60: Attitudes on prescription and OTC medication by race/ethnicity, May-June 2006
  • Figure 61: 55+ adults' attitudes on prescription and OTC medication by race/ethnicity, May-June 2006
  • Figure 62: Attitudes on prescription and OTC medication by household income, May-June 2006
• Prescription medication purchasing behavior
  • Figure 63: Prescription medication purchases by 55+ adults, all demographic groups, September 2006
• Attitudes on pharmacist advice
  • Figure 64: Attitudes on pharmacist advice by 55+ adults, by gender, September 2006
  • Figure 65: Attitudes on pharmacist advice by 55+ adults, by age, September 2006
  • Figure 66: Attitudes on pharmacist advice by 55+ adults, by household income, September 2006
  • Figure 67: Attitudes on pharmacist advice by 55+ adults, by marital status, September 2006
• Health insurance coverage
  • Figure 68: Health insurance coverage by 55+ adults, by gender, September 2006
  • Figure 69: Health insurance coverage by 55+ adults, by age, September 2006
  • Figure 70: Health insurance coverage by 55+ adults, by household income, September 2006
  • Figure 71: Health Insurance coverage by 55+ adults, by marital status, September 2006
• Attitudes on individual pharmacy features
  • Figure 72: Attitudes on pharmacy features by 55+ adults, by gender, September 2006
  • Figure 73: Attitudes on pharmacy features by 55+ adults, by age, September 2006
  • Figure 74: Attitudes on pharmacy features by 55+ adults, by household income, September 2006
  • Figure 75: Attitudes on pharmacy features by 55+ adults, by marital status, September 2006
• Ailments and Medication: Behavior
• Cardiac and pulmonary ailments
  • Figure 76: Experience with cardiac/pulmonary ailments by gender, May-June 2006
  • Figure 77: Experience with cardiac/pulmonary ailments by age, May-June 2006
• Severe gastrointestinal ailments
  • Figure 78: Experience with severe gastrointestinal ailments by gender, May-June 2006
  • Figure 79: Experience with severe gastrointestinal ailments by age, May-June 2006
• Less severe gastrointestinal ailments
  • Figure 80: Experience with less severe gastrointestinal ailments by gender, May-June 2006
  • Figure 81: Experience with common gastrointestinal ailments by age, May-June 2006
• Respiratory ailments
  • Figure 82: Experience with respiratory ailments by gender, May-June 2006
  • Figure 83: Experience with respiratory ailments by age, May-June 2006
• Chronic pain ailments
  • Figure 84: Experience with chronic pain ailments by gender, May-June 2006
  • Figure 85: Experience with chronic pain ailments by age, May-June 2006
• Emotional/behavioral ailments
  • Figure 86: Experience with emotional/behavioral ailments by gender, May-June 2006
  • Figure 87: Experience with emotional/behavioral ailments by age, May-June 2006
• Sexual/urological ailments
  • Figure 88: Experience with sexual/urological ailments by gender, May-June 2006
  • Figure 89: Experience with sexual/urological ailments by age, May-June 2006
• Dermatological/topical ailments
  • Figure 90: Experience with dermatological/topical ailments by gender, May-June 2006
  • Figure 91: Experience with dermatological/topical ailments by age, May-June 2006
• Miscellaneous ailments
  • Figure 92: Experience with miscellaneous ailments by gender, May-June 2006
  • Figure 93: Experience with miscellaneous ailments by age, May-June 2006