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SUMMARY
Abstract
In response to increasing demand for data concerning the dynamic economy and growth markets of Northern Ireland and The Republic of Ireland, Mintel has developed a series of reports covering a wide variety of sectors within both of these dynamic regions. Each one provides detailed coverage of key drivers as well as providing the very latest volume and value data. Also included are assessments of emerging trends, the activities of existing market players, brand ownership details, supply structures, future scenarios and statistical forecasts.
The Irish Series is segmented in the same manner as Mintel's UK reports, namely Finance, Leisure, Market, Retail and 'Specials'. This provides unparalleled coverage and will be a must for all companies who are either already active in this region, or will be looking to enter these distinct marketplaces in the future.
This report has been produced as part of Mintel's Irish Series and is sold in Ireland exclusively through our sales agency, OCO Consulting, based in Belfast.
TABLE OF CONTENTS
Table of Contents
- Introduction and Abbreviations
- Definition
- Geographical, national and regional definitions
- Conversion factors
- BMRB Target Group Index sample sizes
- Socio-economic definitions
- Abbreviations
- Summary of Key Findings
- Cosmetics market worth an estimated €112.2 million
- Growth of female employment boosts cosmetics market
- Celebrity endorsements driving growth
- Fashion trends impact cosmetics market
- At least seven in ten women using foundation and lipstick
- New product development taking lead from skincare market
- Market Drivers
- Key points
- The health of the economy
- Figure 1: Health of the economy, percentage growth, RoI and NI, 2002-06
- Growing levels of PDI boost retail sales
- Figure 2: PDI per capita, RoI, NI and UK, 2001-05
- Population shifts in NI
- Figure 3: Female population, NI, by age, 2001-11
- Population shifts in RoI
- Figure 4: Female population, RoI, by age, 2001-11
- Employment patterns
- Figure 5: Unemployment statistics, NI and RoI, 2000-05
- Women in employment
- Figure 6: Employment, by usual hours worked, by gender, RoI, 2000 and
2005
- Figure 7: The full-time and part-time split of employees, by gender, NI,
2006
- Demand for cosmetics continues to grow...
- Figure 8: Coloured cosmetics used in the last 12 months, NI, 2001-06
- ...and a similar situation in RoI
- Figure 9: Coloured cosmetics used in the last 12 months, RoI, 2001-06
- Expenditure on cosmetics
- Figure 10: Women's expenditure on cosmetics, NI and RoI, 2003 and 2006
- The youth factor
- Figure 11: Women's attitudes towards personal appearance, NI and RoI,
2006
- Fashion and celebrity influences
- Variety and range of products on the market
- Seasonality/gifts market
- Market Size
- Key points
- Retail sales of cosmetics, all Ireland
- Figure 12: Retail sales of cosmetics, all Ireland, 2000-05
- Retail sales of cosmetics, Northern Ireland
- Figure 13: Retail sales of cosmetics, NI, 2000-05
- Retail sales of cosmetics, Republic of Ireland
- Figure 14: Retail sales of cosmetics, RoI, 2000-05
- Market Segmentation
- Five key points
- Figure 15: Segmentation of cosmetics market, all Ireland, 2005
- Breakdown of cosmetics market, NI and RoI
- Figure 16: Breakdown of cosmetics market, NI and RoI, 2005
- Figure 17: Segmentation of cosmetics market, NI and RoI, 2005
- Technology at the forefront of NPD
- Face make-up taking lead from skincare market
- Emphasising the eyes
- Lip glosses affecting demand for lipstick
- Nail make-up sector quite sluggish
- Supply Structure
- Key trends
- Avon
- Chanel
- Figure 18: Chanel colour cosmetics brands
- Clarins Group
- Coty Inc.
- Figure 19: Coty Colour cosmetics brands, 2006
- Elizabeth Arden Inc.
- Estée Lauder
- Figure 20: Estée Lauder colour cosmetics brands
- L'Oréal
- Figure 21: L'Oréal colour cosmetics brands
- LVMH -- Moët Hennessy Louis Vuitton
- Figure 22: LVMH colour cosmetics brands, 2006
- Procter & Gamble
- Revlon Inc.
- Oriflame
- PPR
- Own-label brands offered by retailers
- Boots
- Marks & Spencer
- Tesco
- Distribution
- Key points
- Leading suppliers of cosmetics in NI and RoI
- Figure 23: Leading cosmetics retailers, NI and RoI, 2006
- Pharmacies/chemists
- Department stores
- Variety/general stores
- Grocery retailers
- Home shopping
- Figure 24: Members of the Direct Selling Association, RoI, 2005
- New Product Development
- Colour cosmetics fast facts
- Figure 25: Top five cosmetic product categories, positioning claims and
package material, NPD, RoI, Jan 2005-Dec 2006
- Face Powder
- Key trends
- Eye make-up
- Key trends
- Foundation
- Key Trends
- Lip make-up
- Key Trends
- Nail Make-up
- Key trends
- The Consumer
- Key points
- Figure 26: Penetration of colour cosmetics, NI and RoI, 2003 and 2006
- Blushers and highlighters
- Figure 27: Usage of blushers and highlighters, NI and RoI, by age,
socio-economic group, marital status and working status, 2003 and 2006
- Weight of usage
- Half of those surveyed use blushers and highlighters in NI
- Non-users account for larger percentage than users in RoI
- Figure 29: Weight of usage of blushers and highlighters, RoI, by age and
socio-economic group, 2006
- Eye make-up
- Figure 30: Usage of eye make-up, NI and RoI, by age, socio-economic
group, marital status and working status, 2003 and 2006
- Six in ten in NI use eye make-up
- Figure 31: Weight of usage of eye make-up, NI, by age and socio-economic
group, 2006
- A quarter of women in RoI are light users of eye make-up
- Figure 32: Weight of usage of eye make-up, RoI, by age and
socio-economic group, 2006
- Face powder
- Figure 33: Usage of face powder, NI and RoI, by age, socio-economic
group, marital status and working status, 2003 and 2006
- Women aged 65+ are most likely to be heavy users of face powder
- Figure 34: Weight of usage of face powder, NI, by age and socio-economic
group, 2006
- Women most likely to be light users of face powder in RoI
- Figure 35: Weight of usage of face powder, RoI, by age and
socio-economic group, 2006
- Foundation
- Figure 36: Usage of foundation, NI and RoI, by age, socio-economic
group, marital status and working status, 2003 and 2006
- Seven in ten women use foundation in NI
- Figure 37: Weight of usage of foundation, NI, by age and socio-economic
group, 2006
- Less than 10% of women are heavy users of foundation in RoI
- Figure 38: Weight of usage of foundation, RoI, by age and socio-economic
group, 2006
- Lipstick
- Figure 39: Usage of lipstick, NI and RoI, by age, socio-economic group,
marital status and working status, 2003 and 2006
- Some 27% of women use lipstick more than once a day
- Figure 40: Weight of usage of lipstick, NI, by age and socio-economic
group, 2006
- Over 80% of women use lipstick in RoI
- Figure 41: Weight of usage of lipstick, RoI, by age and socio-economic
group, 2006
- Nail varnish
- Figure 42: Usage of nail varnish, NI and RoI, by age, socio-economic
group, marital status and working status, 2003 and 2006
- Half of 15-24-year-olds in NI are light users of nail varnish
- Figure 43: Weight of usage of nail varnish, NI, by age and
socio-economic group, 2006
- Three in ten women in RoI are light users of nail polish in RoI
- Figure 44: Weight of usage of nail varnish, RoI, by age and
socio-economic group, 2006
- Expenditure on cosmetics, NI
- Figure 45: Expenditure on cosmetics, by age, NI, 2006
- Expenditure on cosmetics, RoI
- Figure 46: Expenditure on cosmetics, by age, RoI, 2006
- Attitudes towards personal appearance
- Figure 47: Personal appearance statements, NI and RoI, 2006
- The Future
- Innovation in technology
- Fashion trends continue to speak volumes
- Market must respond to needs of older women
- Market set to become even more competitive
- Channels of distribution
- Forecast
- Figure 48: Forecast of women's cosmetics market, at current prices, NI,
2005-09
- Figure 49: Forecast of women's cosmetics market, at current prices, RoI,
2005-09
- Appendix
- Figure 50: Women's attitudes towards personal appearance, by country,
2006
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