Women's Sleepwear - US - January 2007

SUMMARY

Abstract

This report provides an in-depth analysis of the women

TABLE OF CONTENTS

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• The women's sleepwear market is back on the rise
• The celebrity factor = increased sales
• Pajamas are "in"
• But they still have a utilitarian appeal
• Consolidations are the rule
• Specialty retailers get into the action
• Celebrities, fashion shows, and other eye-catching initiatives
• What the consumer wears and wants
• On the horizon
• Forecast--more growth
• Market Drivers
• The celebrity factor
• Sleepwear becomes a fashion item
• Top specialty retailers launch sleepwear chains
• Sleepwear and the changing face of America
  • Figure 1: Female population, by age, 2002-12
• Sleepwear for holidays and special occasions
• Seasons and the weather drive sales
• Market Size and Trends
  • Figure 2: Total U.S. retail sales of women's sleepwear, at current and constant prices, 2001-06
• Market Segmentation
• Overview
  • Figure 3: Sales of women's sleepwear, segmented by product type, 2004 and 2006
• Pajamas and nightgowns
  • Figure 4: Sales of pajamas and gowns, at current and constant prices, 2001-06
• Robes
  • Figure 5: Sales of robes, at current and constant prices, 2001-06
• Supply Structure
• Foreign trade
  • Figure 6: U.S. imports of women's and girl's sleepwear and other underwear items, 2004-05
  • Figure 7: U.S. exports of women's and girl's sleepwear and other underwear items, 2004-05
• Manufacturer overview
• Company and brand profiles
• HanesBrands
• VF Corporation
• Limited Brands
• Warnaco Inc.
• Kellwood Company
• Charles Komar & Sons, Inc.
• Movie Star, Inc.
• KN Ltd.
• Natori Company
• Russell-Newman Ltd.
• Advertising and Promotion
• HanesBrands successfully leverages celebrities
• Pink and Ashlee Simpson strike a chord
• Charles Komar & Sons, Inc. gets a makeover
• aerie at American Eagle goes pop
• JLO hits the runway
• Retailer use of promotions
  • Figure 8: PajamaGram spot
• Outreach initiatives
• Retail Distribution
• Overview
  • Figure 9: Sales of women's sleepwear by retail channel, 2004 and 2006
• Specialty retailers
• Introduction
• aerie at American Eagle
• Chico's/Soma
• The Gap and Old Navy
• Victoria's Secret and Pink
• Mass merchandisers
• Introduction
• Wal-Mart
• Target
• Department Stores
• Introduction
• Bloomingdale's
• JCPenney
• Sears
• The Consumer
• Introduction
• The women's sleepwear consumer--an overview
• Women's sleepwear purchases
• Adult incidence of purchase, in past 12 months
  • Figure 10: Nightgowns/pajamas/lingerie purchased in past 12 months, by gender, May 2005-June 2006
  • Figure 11: Nightgowns/pajamas/lingerie purchased in past 12 months, by age, May 2005-June 2006
• Adult frequency of purchase, in past 12 months
  • Figure 12: Number of nightgowns/pajamas purchased in past 12 months, by age, May 2005-June 2006
  • Figure 13: Number of other lingerie purchased in past 12 months, by age, May 2005-June 2006
• Teen incidence of purchase, in past 12 months
  • Figure 14: Nightgowns/pajamas/lingerie purchased in past 12 months among teens, May 2005-June 2006
• Teen frequency of purchase, in past 12 months
  • Figure 15: Number of nightwear purchased in past 12 months among teens, May 2005-June 2006
  • Figure 16: Number of other lingerie purchased in past 12 months among teens, May 2005-June 2006
• What women wear
  • Figure 17: Sleepwear items slept in most often, by age, November 2006
  • Figure 18: Sleepwear items slept in most often, by household income, November 2006
  • Figure 19: Sleepwear items slept in most often, by race/ethnic origin, November 2006
  • Figure 20: Sleepwear items slept in most often, by marital status, November 2006
  • Figure 21: Sleepwear items slept in most often, by number of children in household, November 2006
• Fabrics slept in most often
  • Figure 22: Fabric of sleepwear worn most often, by age November 2006
• Sleepwear spending patterns
  • Figure 23: Amount spent on sleepwear for oneself in past 12 months, by age, November 2006
  • Figure 24: Amount spent on sleepwear for oneself in past 12 months, by household income, November 2006
• Reasons for purchasing
  • Figure 25: Reasons for purchasing sleepwear in past 12 months, by age, November 2006
  • Figure 26: Reasons for purchasing sleepwear in past 12 months, by geographic region, November 2006
• Sleepwear shopping companions
  • Figure 27: Shopping companions of women shopping for sleepwear by age, November 2006
• Where women shop
  • Figure 28: Where sleepwear is purchased, by age, November 2006
  • Figure 29: Where sleepwear is purchased, by household income, November 2006
  • Figure 30: Where sleepwear is purchased, by household size, November 2006
  • Figure 31: Where sleepwear is purchased, by education, November 2006
• Attitudes towards sleepwear
  • Figure 32: Attitudes towards sleepwear, by age, November 2006
  • Figure 33: Attitudes towards sleepwear, by household income, November 2006
• Wearing habits
  • Figure 34: Sleepwear wearing habits, by age, November 2006
  • Figure 35: Sleepwear wearing habits, by race and Hispanic origin, November 2006
  • Figure 36: Sleepwear wearing habits, by marital status, November 2006
  • Figure 37: Sleepwear wearing habits, by number of children in household, November 2006
• Future and Forecast
• Future trends
• Specialty retailers will gain ground
• Consolidations and acquisitions
• Celebrities may be passé and licensed characters may be in
• Sleepwear goes ultra high-end
• Innovative materials
• Nutriceuticals in pajamas
• Rising cost of energy
• Marketing to plus-sized women
• Market forecast
• Women's sleepwear
  • Figure 38: Forecast of total U.S. retail sales of women's sleepwear, at current and constant prices, 2006-11
  • Figure 39: Forecast of women's sleepwear sales, at current and constant prices, 2006-11
• Pajamas and nightgowns
  • Figure 40: Forecast of U.S. sales of pajamas and nightgowns, at current and constant prices, 2006-11
• Robes
  • Figure 41: Forecast of U.S. sales of robes, at current and constant prices, 2006-11
• Appendix: Trade Associations