Meat Snacks - US - February 2007

TABLE OF CONTENTS

• Scope and Themes
• What you need to know
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Market at a glance
• Market trends important to growth and innovation
• Dried meat snacks maintain sales "post-Atkins" but pork rinds decline
• Top four manufacturers account for 58% of market share
• Increased attention to advertising and promotion of meat snacks
• Convenience stores remain king
• Consumers in the meat snack market
• Usage profile
• Usage by flavor
• Usage by brand
• Frequency of purchase
• Attitudes and habits of meat snack users
• When consumers eat meat snacks
• Reasons non-users do not eat meat snacks
• Market forecast
• Market Drivers
• Market struggles to maintain consumer base in a post-Atkins world
• Targeting women to increase sales
  • Figure 1: HH usage of meat snacks and beef jerky, single-person households, by gender, 2001-06
  • Figure 2: Population aged 18 or older, by gender, 2001-11
• Meat snacks transcend generations, yet younger consumers are core users
  • Figure 3: U.S. population by generation, 2002-12
• Baby Boomer retention and uptake important
• Growing diversity of U.S. population influences market
  • Figure 4: Population by race and Hispanic origin, 2002-12
• Hispanics and the meat snack market
  • Figure 5: Household use of meat snacks among Hispanics, 2001-06
• New product introductions paramount to market's sustainability
• Flavor trends diffuse away from beef and target demographic groups
  • Figure 6: Meat snacks, new product introductions, by flavor, 2001-06
• Meat snacks making product claims to drive sales
  • Figure 7: Meat snacks, new product introductions, by claim, 2001-06
• Meat snacks meet demands for convenient snacking
• Private label growth
  • Figure 8: FDM sales of private label meat snacks, at current and constant prices, 2001-06
  • Figure 9: FDM sales of private label meat snacks segmented by type, 2004 and 2006*
• Market Size and Trends
• Market size
  • Figure 10: Total U.S. retail sales of meat snacks, at current and constant prices, 2001-06
• Wal-Mart estimate
• Market trends
• Flavor
• Texture, shape and size
• Packaging
• Market Segmentation
• FDM sales of meat snacks
  • Figure 11: FDM sales of meat snacks segmented by type, 2004 and 2006*
• Dried meat snacks
  • Figure 12: FDM sales of dried meat snacks, at current and constant prices, 2001-06
• Pork rinds
  • Figure 13: FDM sales of pork rinds, at current and constant prices, 2001-06
• Supply Structure
• Company and brand sales
• Overview
  • Figure 14: FDM manufacturer sales of meat snacks in the U.S., 2005 and 2006*
• FDM manufacturer sales of dried meat snacks
  • Figure 15: FDM manufacturer brand sales of dried meat snacks in the U.S., 2005 and 2006*
• Mid-level manufacturer sales of dried meat snacks
  • Figure 16: FDM mid-level manufacturer brand sales of dried meat snacks in the U.S., 2005 and 2006*
• FDM manufacturer sales of pork rinds
  • Figure 17: FDM manufacturer brand sales of pork rinds in the U.S., 2005 and 2006*
• Mid-level manufacturer sales of pork rinds
  • Figure 18: FDM mid-level manufacturer brand sales of pork rinds in the U.S., 2005 and 2006
• Company profiles
• Frito Lay
• ConAgra Foods
• Link Industries
• Bridgford Foods Corporation
• Advertising and Promotion
• ConAgra
  • Figure 19: Slim Jim "Headlights," 2006
  • Figure 20: Slim Jim "Camo," 2006
  • Figure 21: Slim Jim "Decoy," 2006
  • Figure 22: Slim Jim "Trap," 2006
• Link Industries
  • Figure 23: Jack Link's "Salt shaker," 2006
  • Figure 24: Jack Link's "Water bowl," 2006
  • Figure 25: Jack Link's "Shaving cream," 2006
  • Figure 26: Jack Link's "Binoculars," 2006
• Retail Distribution
• Introduction
  • Figure 27: U.S. retail sales of meat snacks, by channel, 2004 and 2006*
• Supermarkets
  • Figure 28: Supermarket sales of meat snacks, at current and constant prices, 2000-06
• Convenience stores
  • Figure 29: Convenience store sales of dried meat snacks, at current and constant prices, 2000-06
• The Consumer
• Introduction
• Summary
• Snapshot--Meat snacks, the topline view
• Snapshot--Meat snacks, demographic findings
• The Consumer: Usage, type, brand, & frequency
• Household usage of meat snacks
  • Figure 30: Household usage of meat snacks, by key demographics, May 2005-June 2006
• Single family household usage by gender
  • Figure 31: HH usage of meat snacks and beef jerky, single-person households, by gender, 2001-06
• Personal usage of meat snacks
  • Figure 32: Personal usage of meat snacks, by gender and age, January 2007
• Purchasing by lifestyle group
  • Figure 33: Household usage of meat snacks, by top cohorts, May 2005-June 2006
  • Figure 34: Cohort descriptors, meat snacks (most likely users)
  • Figure 35: Household usage of meat snacks, by bottom cohorts, May 2005-June 2006
  • Figure 36: Cohort descriptors, meat snacks (least likely users)
• Flavors of meat snacks
  • Figure 37: Flavors of meat snacks used, May 2005-June 2006
  • Figure 38: Flavors of meat snacks used, by ethnicity/race, May 2005-June 2006
• Brands of meat snacks
  • Figure 39: Brands of meat snacks used, May 2005-June 2006
  • Figure 40: Brands of meat snacks used, by region, May 2005-June 2006
• Frequency of meat snack purchases
  • Figure 41: Frequency of meat snack purchase, January 2007
  • Figure 42: Frequency of meat snack purchase, by gender, January 2007
  • Figure 43: Frequency of meat snack purchase, by age, January 2007
  • Figure 44: Frequency of meat snack purchase, by presence of children, January 2007
• Sources of meat snack purchases
  • Figure 45: Source of meat snacks purchased, January 2007
  • Figure 46: Source of meat snacks purchased, by gender, January 2007
  • Figure 47: Source of meat snacks purchased, by age, January 2007
  • Figure 48: Source of meat snacks purchased, by ethnicity/race, January 2007
  • Figure 49: Source of meat snacks purchased, by presence of children, January 2007
• Sources of meat snack purchases by purchasing frequency
  • Figure 50: Source of meat snacks purchased, by purchasing frequency, January 2007
• When users eat meat snacks
  • Figure 51: Occasions for eating meat snacks, January 2007
  • Figure 52: Occasions for eating meat snacks, by age, January 2007
  • Figure 53: Occasions for eating meat snacks, by ethnicity/race, January 2007
• Interest in non-traditional meat snacks
  • Figure 54: interest in non-traditional meat snack types and flavors, January 2007
  • Figure 55: interest in non-traditional meat snack types and flavors, by gender, January 2007
• Interest in non-traditional meat snacks among meat snack eaters
  • Figure 56: Non-traditional meat snack preferences among meat snack eaters, by gender, January 2007
• Meat snacks as healthy snacks
  • Figure 57: Health/diet beliefs concerning meat snacks, by key demographics, January 2007
• Reasons for not eating meat snacks
  • Figure 58: Reasons for not eating meat snacks, January 2007
  • Figure 59: Reasons for not eating meat snacks, by gender, January 2007
  • Figure 60: Reasons for not eating meat snacks, by age, January 2007
• Future and Forecast
• Future trends
• American demographics provide market opportunities
  • Figure 61: U.S. population by generation, 2007-12
  • Figure 62: Population aged 18 or older, by gender, 2001-11
• Recent product introductions to impact growth
  • Figure 63: interest in non-traditional meat snack types and flavors, January 2007
• Future product innovation
• Increased attention to advertising and promotion
• The next big thing: premium and organic meat snacks
• Market forecast
• Meat snacks
  • Figure 64: Forecast of total U.S. sales of meat snacks, at current and constant prices, 2006-11
• Dried meat snacks
  • Figure 65: Forecast of U.S. FDM sales of dried meat snacks, at current and constant prices, 2006-11
• Pork rinds
  • Figure 66: Forecast of U.S. FDM sales of pork rinds, at current and constant prices, 2006-11
• Forecast factors
• Appendix: Trade Associations
• Appendix: New Product Developments