Chilled Desserts - UK - March 2007

TABLE OF CONTENTS

• Issues in the Market
• Key themes
• Definitions
• Market in Brief
• Rising sales
• Cream cakes are still an important sub-sector
• 'Sharing desserts' are the key to growth
• Marks & Spencer driving the market
• Healthy eating is not for everybody
• Internal Market Environment
• Key points:
• Attitudes towards eating
  • Figure 1: Agreement with selected attitudinal statements, 2002-06
  • Figure 2: Agreement with 'I consider my diet to be very healthy' and 'I like to treat myself', by socio-economic group, 2006
• ABs most likely to be healthy eaters
• Younger consumers eat what they want
• Gourmet accountancy
• Fresh vs. frozen
• Home baking
  • Figure 3: UK market for home baking products, 2001-06
• Making desserts for themselves
• Home entertaining
  • Figure 4: Agreement with the statement 'I enjoy entertaining people at home', 2002-06
• Quality and decadence needed
• Weather and seasons
• Christmas temptations
• The influence of temperature
  • Figure 5: Mean summer and winter temperatures in the UK, 2002-06
• Broader Market Environment
• Key points:
• More people to eat desserts
  • Figure 6: Trends in population, by age, 2001-11
• Households get smaller
• More working women
  • Figure 7: Women in employment, 2002, 2006 and 2011
• Spending under tighter control
• Competitive Context
• Key points:
• What's for pudding?
• Other types of dessert
  • Figure 8: UK retail sales of desserts directly competing with the chlled dessert market, 2001-06
  • Figure 9: UK retail sales of ice cream, yogurt and chilled pot desserts, 2001-06
• Choices abound in desserts
  • Figure 10: UK retail sales of cakes and cake bars, 2001-06
• Healthy desserts
  • Figure 11: UK retail sales of fresh fruit, by type and value, 2002-06
• A leopard can change its spots
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Value and Forecast
• Key points:
• Impressive growth
  • Figure 15: UK retail sales of chilled desserts, by volume and value, 2001-06
• Desserts are for sharing
  • Figure 16: UK retail sales of chilled desserts, by leading sector, by volume and value, 2004-06
• Decline in 'in-store' bakeries (ISB)
• Future growth potential
  • Figure 17: UK forecast sales of the chilled desserts market, by value, 2006-11
• Factors incorporated in the forecast
• Segment Performance
• Key points:
  • Figure 18: UK retail value sales of chilled desserts, by product, 2004-06
• Cream cakes are becoming less popular
  • Figure 19: UK retail value sales of cream cakes, by product, 2004-06
• Trifle -- staid, but still being eaten
• Cheesecakes booming
  • Figure 20: UK retail value sales of cheesecake, by product size, 2004-06
• Mixed fortunes for pastry products
• The rise of sponge puddings
• Crumble replacing pies
• The search for new products will go on
• Market Share
• Key points:
• An own-label market
• Companies and Products
• Key points:
• Dairies
• Large chilled food companies
• Uniq leads the way
• The emergence of Bakkavör
• Greencore
• Kerry Food Group -- a key supplier of desserts
• Northern Foods is in the process of exiting this market
• Companies with more varied interests
• The Real Good Food Company PLC
• Premier Foods
• Smaller specialists
• Rapid expansion for Farmhouse Fare
• Elisabeth the Chef
• Samworth Brothers
• Gü
• Brand Communication
• Key points:
• Very little above-the-line advertising...
  • Figure 21: Main monitored media advertising expenditure on chilled desserts, 2002-06
• ...but there is some press coverage
  • Figure 22: Main monitored media advertising expenditure, by leading manufacturer, 2002-06
• Driving sales
• Channels to Market
• Key Points
  • Figure 23: UK retailer share of chilled desserts*, by value, 2002-06
• Tesco takes the largest bite
  • Figure 24: Tesco: Sales of chilled desserts*, by product sector, 2004 and 2006
• Marks & Spencer -- 'the' place for desserts
  • Figure 25: Marks & Spencer: Sales of chilled desserts*, by product sector, 2004 and 2006
• Sainsbury's flagging?
  • Figure 26: Sainsbury's: Sales of chilled desserts, by product sector, 2004 and 2006
• The Consumer -- Usage
• Dessert eaters
  • Figure 27: Agreement with the statement 'I eat a lot of desserts', 2002-06
• Ready-to-eat desserts
  • Figure 28: Frequency of consumption of ready-to-eat desserts, 2002-06
• Some cutbacks
  • Figure 29: Proportion of total users, by weight of usage, 2002-06
• Frequent buyers
• Consumer -- Attitudes and Motivations
• Products bought
  • Figure 30: Chilled desserts bought in the last 12 months, November 2006
• Dessert anyone?
  • Figure 31: Consumer chilled dessert preferences, November 2006
• Trendy puddings buck the trend
• A woman's choice
• The North is a different world
• Demand or supply?
• Eating occasions
  • Figure 32: Consumption occasions of chilled desserts bought in the last 12 months, November 2006
• Reserving it for a special occasion
• Sunday is special
• Anyone for tea?
• Tempted by savings
• Products for different occasions
  • Figure 33: Chilled dessert preferences and consumption occasion, November 2006
  • Figure 34: Attitudes towards chilled desserts, November 2006
• ABs have strong reservations
• Trying to be good
• Satisfying consumer wants
• The importance of special offers
• Appendix
• Consumer research
• ACORN
• Advertising data
• Abbreviations
• Internal market environment
  • Figure 38: Agreement with selected attitudinal statements, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage, Mintel's Special Groups and BMI, 2006
  • Figure 39: Agreement with selected attitudinal statements, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel's Special Groups, 2006
  • Figure 40: Agreement with the statement 'I enjoy entertaining people at home', by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage, Mintel's Special Groups and BMI, 2006
  • Figure 41: Those who have purchased chilled or frozen desserts for home entertaining in the last 12 months, by gender, age, socio-economic group, region, marital status, working status, presence of children and lifestage, November 2005
  • Figure 42: Attitudes towards Christmas cooking/eating, by gender, age and socio-economic status, November 2005
• Broader market environment
  • Figure 43: UK households and one-person households, 2001-11
  • Figure 44: Working population, by gender, 2001-11
  • Figure 45: PDI and consumer expenditure, at constant 2001 prices, 2001-11
• Age profiles
  • Figure 46: Trends in population, by age, 2001-11
• The Consumer -- Usage
  • Figure 47: Agreement with the statement 'I eat a lot of desserts', by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel's Special Groups, 2006
• Ready-to-eat desserts (not cakes and gateaux) eaten in the last 12 months
  • Figure 48: Consumption of ready-to-eat desserts (not cakes and gateaux) in the last 12 months, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel's Special Groups, 2006
• The Consumer -- Attitudes and Motivations
  • Figure 49: Chilled desserts bought in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel's Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2006
  • Figure 50: Chilled desserts bought in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel's Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2006
  • Figure 51: Chilled desserts bought in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel's Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2006
  • Figure 52: Consumption occasion of chilled desserts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel's Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2006
  • Figure 53: Consumption occasion of chilled desserts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel's Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2006
  • Figure 54: Agreement with lifestyle statement 'We rarely sit down to a meal toegther at home', by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel's Special Groups, 2006
  • Figure 55: Attitudes towards chilled desserts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel's Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2006
  • Figure 56: Attitudes towards chilled desserts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel's Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2006
  • Figure 57: Cross-analysis of type of chilled dessert bought and consumption occasion, November 2006
  • Figure 58: Cross-analysis of type of chilled dessert bought and attitudes towards chilled desserts, November 2006
  • Figure 59: Cross-analysis of consumption occasion of chilled desserts and attitudes towards chilled desserts, November 2006
• The Consumer -- Further Analysis
  • Figure 60: Repertoire of types of chilled desserts, by occasions to eat chilled desserts, November 2006
  • Figure 61: Repertoire of types of chilled desserts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel's Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage and household size, November 2006
  • Figure 62: Clusters, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel's Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage and household size, November 2006
  • Figure 63: Clusters, by types of chilled dessert bought and repertoire of chilled desserts, November 2006
  • Figure 64: Clusters, by occasions to eat/buy chilled desserts, November 2006
  • Figure 65: Cluster groups, by attitudes towards chilled desserts, November 2006