In-car Technology - UK - March 2007

TABLE OF CONTENTS

• Issues in the Market
• Main themes
• Definition
• Market in Brief
• A market of size
• ICT versus OE
• A driven market
• Global manufacturers in the driving seat
• Outlook
• Internal Market Environment
• Key Points
• Changing pace of technology
  • Figure 1: Stereo/cassette/CD player ownership, 2002-06
• Shifting up a gear -- satellite navigation
• OE equipment set to drive overall sales
  • Figure 2: Household ownership of satellite navigation for cars, 2003-06
• R&D to fuel ICT
• Multiple car ownership hints at portability
• Ageing cars might stimulate aftermarket
  • Figure 3: Trends in the UK car parc and new registrations, 2001-06
• Second hand cars drive new technology purchases
  • Figure 4: UK new and used car market size, 2001-11
• It's a steal!
• Gadget mad
  • Figure 5: Agreement with selected lifestyle statements about cars and driving, 2002-06
• Key points
• Rising motoring costs putting on the breaks
• Environmental issues
• Car parc
  • Figure 6: Trends in UK population and car parc, 2001-11
• Changing legislation
• Market dynamics
• It's a man's market
• Ageing population -- mixed blessings
  • Figure 7: Total UK population, by age group, 2001-11
• Competitive Context
• Key Points
• Other means of transport
  • Figure 8: Agreement with selected attitudinal statements, 2002-06
• Competition from other technology
• Mobile phones
• Portable media devices
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Value and Forecast
• Key Points
• ICT drives value
  • Figure 9: UK sales of In-car technology, 2001-07
• Aftermarket and OE sales
  • Figure 10: UK sales of in-car technology, by after sales and OE, 2001-07
• Technology convergence is the future
• Forecast
  • Figure 11: Market size and forecast of In-car technology, by value, 2001-11
• A standardised norm
• Sector development: OE/Aftermarket
• Factors incorporated in the forecast
• Key Points
• Aftermarket increasing
• Satellite navigation overtakes CDs
  • Figure 12: UK estimated sales of ICT aftermarket products, by type, 2002-07
• Satellite navigation
• Camera detectors
• CD head units
• iPod/MP3 and WMA
• DVD/TV and games consoles
• DAB radio head units
• Cassette head units
• Market Share
• Key points
• Blurring intensifies
• Manufacturer market shares -- aftermarket
• Tom Tom is Top
  • Figure 13: Satellite navigation/safety camera units: Manufacturer market share (aftermarket), 2005-06
• Safety camera/radar
• Audio head units
  • Figure 14: Audio head units: Manufacturer market share (aftermarket), 2006
• DVD/TV and games units
• Manufacturer market shares -- OE market
• Audio head units (radio/CD/cassette/MP3/iPod)
• Companies and Products
• Alpine
• Road Angel Group
• Blaupunkt
• Clarion
• Garmin
• Matsushita
• JVC
• Navman
• Pioneer
• Sony
• TomTom
• Brand Communication and Promotion
• Key Points
  • Figure 15: Main monitored media advertising expenditure on ICT, 2002-06
• Sat nav dominates support
  • Figure 16: Total spend on ICT, 2002-06
• Top gear spender
  • Figure 17: Main montored media spend on radio and in-car entertainment (not including Sat Nav), by top advertisers, 2002-06
• ...while manufacturers are more significant in the sat nav market
  • Figure 18: Main montored media spend on Sat Nav, by top advertisers, 2002-06
• Channels to Market
• Key points
• Multiples dominate
  • Figure 19: Estimated ICT aftermarket sales, by outlet type, 2002-06
• Halfords
• Motor World
• The Internet
• The Consumer -- Ownership
• Key Points
• Who's driving the market
  • Figure 20: Consumer driving habits, November 2006
• Technology owned
  • Figure 21: Consumer ownership of in-car technology, by technology, November 2006
• CD killed the radio star
• Men and motors
  • Figure 22: Consumer ownership of in-car technology, by gender, November 2006
• Women drivers
• Get them young
• Who can afford it
• Back seat drivers
• Relieving traffic frustrations
• Ownership levels
  • Figure 23: Number of in car technology items owned,
• The Consumer -- Aspirations
• Key Points
• Desire is strong
  • Figure 24: In-car technology, consumer would like to own, by technology, November 2006
• Potential market?
• Sat nav the new star
  • Figure 25: What technology consumers own by what they would like to buy, November 2006
• Battle of the sexes
• Where desire lies
• Work on the kids
• Needs are satisfied
  • Figure 26: Items of in car technology consumers would like to buy, November 2006
  • Figure 27: Items of in car technology consumers would like to buy, by technology type, November 2006
• I would like...
• Consumer Attitudes
• Key Points
• Consumer concerns
  • Figure 28: Consumer attitudes towards in-car technology, November 2006
• Concerns
• Satisfaction all round
• Pester power
• Encouraging purchase
• Love it or hate it
  • Figure 29: Consumer attitudes to driving, November 2006
• Women and children first
• Appendix
• Consumer research
• ACORN
• Advertising data
• Abbreviations
• Internal Market Environment -- detail
  • Figure 31: Household ownership of cars, 2002-06
• Broader Market Environment -- detail
  • Figure 32: Full driving licence holders, by age and gender, 1992/1994-2004
• Ownership -- Detailed consumer demographics
  • Figure 33: Consumers who do/not drive, by gender, age, social grade, martial status, lifestage, age of own children, Mintel's Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, Household size and car ownership, November 2006
  • Figure 34: Consumer ownership of in-car technologies, by gender, age, social grade, martial status, lifestage, age of own children, Mintel's Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, household size and car ownership, November 2006
  • Figure 35: Consumer ownership of in-car technologies, by gender, age, social grade, martial status, lifestage, age of own children, Mintel's Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, household size and car ownership, November 2006
• Consumer Aspirations -- detailed consumer demographics
  • Figure 36: in-car technologies consumer would buy if they had the money, by gender, age, social grade, martial status, lifestage, age of own children, Mintel's Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, household size and car ownership, November 2006
  • Figure 37: in-car technologies consumer would buy if they had the money, by gender, age, social grade, martial status, lifestage, age of own children, Mintel's Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, household size and car ownership, November 2006
• Consumer Attitudes -- Detailed consumer demographics
  • Figure 38: Consumer attitudes towards driving, by gender, age, social grade, martial status, lifestage, age of own children, Mintel's Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, household size and car ownership, November 2006
  • Figure 39: Consumer attitudes towards buying in-car technology, by gender, age, social grade, martial status, lifestage, age of own children, Mintel's Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, household size and car ownership, November 2006
  • Figure 40: Consumer attitudes towards in-car technology, by gender, age, social grade, martial status, lifestage, age of own children, Mintel's Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, household size and car ownership, November 2006
  • Figure 41: Consumer typology by gender, age, social grade, marital status, lifestage, age of own children, Mintel's Special Groups, working status, region, ACORN category, newspaper readership, commercial TV viewing and supermarket used, November 2006
  • Figure 42: Typologies by number of items owned, November 2006
  • Figure 43: Typologies by number of items they would like to buy, November 2006
  • Figure 44: Consumer typology by items owned, November 2006
  • Figure 45: Consumer typology by in car technology they would like to buy, October 2006