Women's Bodycare - UK - March 2007

TABLE OF CONTENTS

• Issues in the Market
• Definitions
• Premium and mass
• Premium
• Mass
• Market in Brief
• A growing market
• That healthy glow
• The big boys rule
• Keep it churning
• Routine performance
• Future
• Internal Market Environment
• Bathing habits
• Personal appearance
  • Figure 1: Trends in women's attitudes towards personal appearance, 2002-06
• Trends in attitudes towards weight
  • Figure 2: Trends in women's attitudes towards weight, 2002-06
• Advertising standards
• Spa trends
• Opportunities at present
• Following fashion's footprint
• Dare to bare
• Footcare
• Broader Market Environment
• Demographics
  • Figure 3: Trends and projections in UK female population ('000s), by age, 2001-11
  • Figure 4: UK PDI and consumer expenditure at current prices, 2001-11
• Competitive Context
• Bodycare fortifying added-benefit growth
  • Figure 5: New product launches in competitive sectors, 2006
• Time
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Within the broader market
  • Figure 10: UK retail sales of skincare and toiletries, 2002-06
• The face of change
• Full bodied growth
• Market value trends
  • Figure 11: Market history and forecast of women's bodycare, by value, 2001-11
• The future of bodycare
• Segment Performance
  • Figure 12: UK retail value sales of women's bodycare, by sector, 2004-06
• Bodycare
• Gradual tanners bask in success
• Anti-cellulites firm up growth
• Ingredient for growth?
• Age and lifestage
• Heads, shoulders, knees and toes
• Hand care
• Hands that do dishes
• Footcare
• New brands could step into the market
• Mass v premium
  • Figure 13: UK retail value sales of women's bodycare, mass market and premium, 2004-06
• Market Share
• Manufacturer shares
  • Figure 14: Manufacturer retail value shares of mass-market women's bodycare, 2004-06
• Brand shares
  • Figure 15: Brand retail value shares of mass-market women's bodycare, 2004-06
• Companies and Products
• Johnson & Johnson
• Strategy
• Building on brand strength through segmentation
• Category inventor
• Unilever
• Strategy
• Segmentation by physiology
• Marketing a brand not just the product
• Beiersdorf
• Strategy
• Segmentation by physiology
• Boots
• L'Oréal
• Strategy
• Covering all bases, science and nature
• Tapping into body insecurities
• Use of celebrity
• Brand Communication and Promotion
• Adspend
  • Figure 16: Main monitored media advertising spend on women's bodycare, 2002-06
• Adspend by advertiser
  • Figure 17: Main monitored media advertising spend on women's bodycare, by advertiser, 2002-06
• Advertising strategy
• Trading up?
• Tapping into trends
• Marketing themes
• Dove bites the bullet
• Themes
• Channels to Market
• Boots as big as the department stores
  • Figure 18: UK retail value sales of women's bodycare, by outlet type, 2004-06
• Consumer -- Usage and Frequency
• Usage and frequency in context
  • Figure 19: Penetration and frequency of using bodycare products -- women, by country, 2006
• GB trends in product usage and frequency
  • Figure 20: Trends in frequency of usage of women's bodycare products, by type, 2001-06
• User attitudes
  • Figure 21: Usage of bodycare products by attitudes -- women, 2006
• Product Use
  • Figure 22: Topline use of bodycare products, February 2007
• Handy essentials
• Gradual tanners, positively glowing
• Firmers underpinning growth
• Competition interests from added benefits
• Age difference
  • Figure 23: Use of bodycare products, by age, February 2007
• Glowing old gracefully
• Incoming trends
  • Figure 24: Use of bodycare products, by household income, February 2007
• Repertoire usage
  • Figure 25: Cross-tabulation of products used, February 2007
• Consumer Behaviour and Motivation
• Reasons for use
  • Figure 26: Topline reasons for using women's bodycare products, February 2007
• Soft sell
• Sniffing out a new angle
• Routine requirement
  • Figure 27: Most common reasons for using bodycare products, by age, February 2007
• Purchase Influence
  • Figure 28: Topline factors influencing purchase of women's bodycare products, February 2007
• The price has got to be right
• Benefiting value sales
• Loyalty vs novelty
• Appendix
• Consumer research
• Advertising data
• Abbreviations
• Internal market environment
  • Figure 31: Attitudes towards personal appearance -- women, by country, 2006
  • Figure 32: Attitudes towards weight -- women, by country, 2006
• Who's innovating
  • Figure 33: Number of women's bodycare launches, by brand category, 2002-06
• Consumer usage and frequency
  • Figure 34: Penetration and frequency of using body creams and lotions -- women, by age, household income, working status, region, presence of children and household size, 2006
  • Figure 35: Penetration and frequency of using body creams and lotions -- women, by age, household income, working status, region, presence of children and household size, 2006
  • Figure 36: Most commonly used bodycare products, by age, region, working status, daily newspapers, household income, age of own children, daily Internet usage, supermarket used, commercial TV viewing, working status, household size and tenure, February 2007
  • Figure 37: Most commonly used bodycare products, by age, region, working status, daily newspapers, household income, age of own children, daily Internet usage, supermarket used, commercial TV viewing, working status, household size and tenure, February 2007
• Reasons for use
  • Figure 38: Most common reasons for using bodycare products, by age, region, working status, daily newspapers, household income, age of own children, daily Internet usage, supermarket used, commercial TV viewing, working status, household size and tenure, February 2007
  • Figure 39: Common reasons for using bodycare products, by age, region, working status, daily newspapers, household income, age of own children, daily Internet usage, supermarket used, commercial TV viewing, working status, household size and tenure, February 2007
  • Figure 40: Reasons for using bodycare products, by age, region, working status, daily newspapers, household income, age of own children, daily Internet usage, supermarket used, commercial TV viewing, working status, household size and tenure, February 2007
• Consumer purchase behaviour and motivation
  • Figure 41: Most common factors influencing purchase of women's bodycare products, by age, region, working status, daily newspapers, household income, age of own children, daily Internet usage, supermarket used, commercial TV viewing, working status, household size and tenure, February 2007
  • Figure 42: Common factors influencing purchase of women's bodycare products, by age, region, working status, daily newspapers, household income, age of own children, daily Internet usage, supermarket used, commercial TV viewing, working status, household size and tenure, February 2007
• Consumer attitudes
  • Figure 43: Most common attitudes towards women's bodycare products, by age, region, working status, daily newspapers, household income, age of own children, daily Internet usage, supermarket used, commercial TV viewing, working status, household size and tenure, February 2007
  • Figure 44: Common attitudes towards women's bodycare products, by age, region, working status, daily newspapers, household income, age of own children, daily Internet usage, supermarket used, commercial TV viewing, working status, household size and tenure, February 2007
  • Figure 45: Repertoire of bodycare products, by type of products used, February 2007
  • Figure 46: Bodycare products repertoire, by reasons for use, February 2007
  • Figure 47: Bodycare products repertoire, by attitudes, February 2007
  • Figure 48: Repertoire of bodycare products used, by age, region, social grade, commercial TV viewing, working status, household size, tenure, household income, daily Internet usage, daily newspapers, age of own children and supermarket used, February 2007
• Influences repertoire
  • Figure 49: Repertoire of purchase influences, February 2007
  • Figure 50: Repertoire of purchase influences by reasons for use, February 2007
  • Figure 51: Repertoire of purchase influences by attitudes towards women's bodycare, February 2007
  • Figure 52: Influences repertoire, by gender, age, region, social grade, commercial TV viewing, working status, household size, tenure, household income, daily Internet usage, daily newspapers, age of own children and supermarket used, February 2007
• Attitude clusters
  • Figure 53: Consumer typologies, by gender, age, region, social grade, commercial TV viewing, working status, household size, tenure, household income, daily Internet usage, daily newspapers, age of own children, supermarket used, February 2007
  • Figure 54: Consumer typologies, by products used, February 2007
  • Figure 55: Consumer typologies, by reasons for using women's bodycare, February 2007
  • Figure 56: Consumer typologies, by factors that influence the purchase of bodycare, February 2007
  • Figure 57: Consumer typologies, by attitudes towards women's bodycare, February 2007