Hotels and Accommodations - US - September 2007

TABLE OF CONTENTS

• Scope and ThemesWhat you need to know
• Definition
• Consumer data for this report
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Hotels enjoy strong recovery from 2001-02 trough
• GDP, rising number of domestic travelers, returning foreign travelers driving the market
• Growth in revenue comes mainly from room rentals and gaming
• Hotel chains in growth mode; expanding with new brands for niche groups
• Ads--plentiful and functional
• Reservations moving quickly to the Web, but agents maintain share
• Proportion using U.S. hotels rises to 70%
• Youth and minorities demand creation of new offerings
• Market Drivers and Future Trends
• GDP to feed demand
  • Figure 1: U.S. GDP, 2000-06
  • Figure 2: U.S. GDP forecast, 2007-10
• Travel costs and patterns
  • Figure 3: Travel price index* and consumer price index*, 2002-07
• More travelers in the U.S.
  • Figure 4: U.S. resident travel volume, 1997-2007
  • Figure 5: International and overseas* visitors to U.S., 2000-11
• Distribution of income
  • Figure 6: Per capita disposable personal income, at current and chained 2000 dollars, 2000-07
  • Figure 7: Distribution of U.S. households, by income, 1999 and 2004
• Population shifts
  • Figure 8: U.S. population projections and number of hotel users, by age, 2001 and 2006
• Passport changes
• Market Size and Trends
• Market size
  • Figure 9: Total U.S. retail sales of hotels, at current and constant prices, 2002-07
• Market trends
• Proliferation of new brands
• Investment in creature comforts
• Green
• Luxury
• Market Segmentation
• Overview
  • Figure 10: Hotel revenue, by revenue type, 2005 and 2007
• Room rental
  • Figure 11: Revenue from room rentals, at current and constant prices, 2002-07
• Gaming receipts
  • Figure 12: Revenue from gaming, at current and constant prices, 2002-07
• Food and beverage
  • Figure 13: Revenue from food and beverages, at current and constant prices, 2002-07
• Supply Structure
• Key points
• Companies and brands
  • Figure 14: World ranking--10 ten largest hotel groups, by number of hotels, 2006 and 2007
  • Figure 15: World ranking--10 ten largest hotel groups, by number of rooms, 2006 and 2007
  • Figure 16: U.S. brand share, by number of rooms for top 50 hotels, 2004 and 2006
• Advertising and Promotion
• Key points
• Introduction
  • Figure 17: Television Spot, "Business & Pleasure," December 2006
  • Figure 18: Television Spot, "Quack," November 2006
  • Figure 19: Television Spot, "Family On Road Trip," July 2007
  • Figure 20: Television Spot, "Sounds of Wind Chimes and Waves," February 2006
  • Figure 21: Television Spot, "Domino Effect," June 2007
  • Figure 22: Television Spot, "Different Styles of Hotels," March 2007
• Companies and brands
  • Figure 23: Media expenditures for leading hotel brands, 2005 and 2006
• Advertising profiles
• Wyndham Hotel Group
  • Figure 24: Television Spot, "People Talk About Days Inn," March 2007
• Hilton Hotels
• Hilton
  • Figure 25: Television Spot, "Be Hospitable," April 2007
• Embassy Suites
  • Figure 26: Television Spot, "Everyone Likes Stanley," March 2007
• Hampton
• Marriott
• Courtyard by Marriott
• Residence Inn by Marriott
  • Figure 27: Television Spot, "Trapeze," July 2007
• Marriott
• Choice Hotels
  • Figure 28: Television Spot, "Couple Singing About Choice Hotels," May 2007
  • Figure 29: Television Spot, "People on Business Trips," January 2007
  • Figure 30: Television Spot, "People Singing About Holidays," January 2007
• InterContinental Hotel Group
• InterContinental Hotels
• Holiday Inn
  • Figure 31: Television Spot, "Man With Tan Lines," February 2007
• Crowne Plaza
  • Figure 32: Television Spot, "David Feherty #6," April 2007
• Best Western
  • Figure 33: Television Spot, "Best Western Employees/Gold Crown Club," February 2007
• Retail Distribution
• Key points
• Overview
  • Figure 34: Reservation sources for major hotel brands, by channel, 2004-06
• Internet
  • Figure 35: Internet reservation sources for major hotel brands, by type of website, 2005 and 2006
• The Consumer--Hotel Stays and Preferred Brands
• Summary
• Lodging market recovered after 9/11; $100K+ household numbers growing
• Mid-priced brands most popular for leisure travel; upscale for business
• Paid accommodations are most popular lodging choice
• Trended hotel stays
  • Figure 36: Incidence of hotel stays, by age, 2001-06
• Trended hotel stays for Hispanics
  • Figure 37: Incidence of hotel stays for Hispanics, 2001-06
• Profile of hotel visitors
  • Figure 38: Profile of hotel visitors, by gender, age, household income, marital status and selected cohorts, January-September 2006
• Enrollment in frequent guest programs
  • Figure 39: Enrollment in frequent guest programs, by gender, age, household income, race/ethnicity and selected cohorts, January-September 2006
• Hotel brand preferences
  • Figure 40: Hotel brand preferences for any domestic travel, January-September 2006
• Domestic leisure travel
  • Figure 41: Hotel brand preferences for domestic leisure travel, January-September 2006
• Domestic business travel
  • Figure 42: Hotel brand preferences for domestic business travel, January-September 2006
• Number of nights spent in hotels
  • Figure 43: Profile of hotel visitors, by gender, age, household income, marital status and race/ethnicity, January-September 2006
• Accommodation choices
  • Figure 44: Accommodations on last domestic trip, January-September 2006
  • Figure 45: Accommodations on last foreign trip, January-September 2006
  • Figure 46: Accommodations on last foreign leisure trip, by gender, age, household income, presence of children and race/ethnicity, January-September 2006
• The Consumer--What They Want in a Hotel & Room
• Summary
• Location and price most influence hotel selection
• Old and young differ significantly in what they want from a hotel
• Online booking options prevail
• Hotels need numerous amenities to meet lodgers' needs
• Big chains predominate
• Factors influencing hotel choice
  • Figure 47: Factors influencing hotel choice, by gender, July 2007
  • Figure 48: Attributes influencing hotel choice, by age, July 2007
• Booking considerations
  • Figure 49: Factors considered when booking a hotel room, by gender, July 2007
  • Figure 50: Factors considered when booking a hotel room, by age, July 2007
  • Figure 51: Factors considered when booking a hotel room, by race/ethnicity, July 2007
• Hotel selection and booking sources
  • Figure 52: Hotel selection and booking sources, by age, July 2007
  • Figure 53: Hotel selection and booking sources, by race/ethnicity, July 2007
• Hotel amenities
  • Figure 54: Importance of hotel amenities, by gender, July 2007
  • Figure 55: Importance of hotel amenities, by age, July 2007
  • Figure 56: Importance of hotel amenities, by race/ethnicity, July 2007
• Hotel location preferences
  • Figure 57: Hotel location preferences, by gender, July 2007
  • Figure 58: Hotel location preferences, by age, July 2007
  • Figure 59: Hotel location preferences, by race/ethnicity, July 2007
• Hotel preferences by property type
  • Figure 60: Hotel preferences, by property type, by age, July 2007
  • Figure 61: Hotel preferences, by property type, by income, July 2007
• Market Forecast
• Hotels
  • Figure 62: Forecast of total U.S. sales at hotels, at current and constant prices, 2007-12
• Hotel room rentals
  • Figure 63: Forecast of U.S. sales of hotel room rentals, at current and constant prices, 2007-12
• Hotel gaming
  • Figure 64: Forecast of U.S. sales of hotel gaming, at current and constant prices, 2007-12
• Hotel food and beverages
  • Figure 65: Forecast of U.S. sales of hotel food and beverages, at current and constant prices, 2007-12
• Forecast factors
• Appendix: Trade Associations
• Appendix: Simmons Cohorts
  • Figure 66: Married couples cohorts
  • Figure 67: Single women cohorts
  • Figure 68: Single men cohorts