Lingerie - UK - September 2007

TABLE OF CONTENTS

• Market in BriefMarket growth has slowed
• Own-label takes more share
• What is affecting the market?
• Areas of opportunity
• Key challenges
• Implications for the future
• Internal Market Environment
• Key points
• Market changes
• Self treating and gifting
  • Figure 1: Purchasing of women's lingerie in the last 12 months, 2002-06
• Price -- trading up
  • Figure 2: Expenditure on women's bras, briefs and lingerie in the last 12 months, 2002-06
• The 'value' sector may be losing its sparkle
• Fashion influences
• Designer/celebrity influences
• Image concerns
• Sourcing issues
• Limited innovation
• Growth and opportunity
• Broader Market Environment
• Key Points
• Population changes -- socio-economic groups
• Population changes -- women and age
  • Figure 3: Age structure of the UK Female population, by gender, 2002-11
• Working women
  • Figure 4: Working population of women, 2002-12
• Births
  • Figure 5: Number of marriages and births, UK, 2002-12
• Size and age
  • Figure 6: Size of clothes normally bought by women, by age December 2005
• Size and health
• Cosmetic surgery
  • Figure 7: Estimated UK market for cosmetic surgery by number of procedures and value, 2001-06
  • Figure 8: Estimated UK market for cosmetic surgery, by breast area and total, by number of procedures and value, 2001-05
• Holidays
  • Figure 9: Domestic and overseas holidays volume, 2002-07
• Competitive Context
• Key Points
• Brands vs own-brands in a European context
• Support hosiery
• Support clothes
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Value and Forecast
• Key Points
• Ownership changes dampened sales
• More for less
  • Figure 10: Retail sales on women's outerwear and lingerie, 2002-07
  • Figure 11: UK retail sales of lingerie at current and constant prices and bras and pants, 2002-07
• Forecast
  • Figure 12: Market size and forecast of the UK lingerie market, by current and 2007 prices, 2002-12
• Factors incorporated in the forecast
• The future
• Segment Performance
• Key Points
• Bras
  • Figure 13: UK retail sales of bras, 2002-07
• Growth for big
  • Figure 14: UK bras, by size group, 2003-07
• Bra type
  • Figure 15: UK retail sales of bras, by style, by value, 2004-06
• Maternity opportunity
• Pants
  • Figure 16: UK retail sales of briefs and pants, by value 2002-06
• Pant type
  • Figure 17: UK retail sales of briefs and pants, by type, value 2004-06
• Big knickers are back
• Other lingerie
  • Figure 18: UK retail sales of other lingerie, 2002-07
• Market Share
• Key Points
• Brands vs own-label
  • Figure 19: Brand shares in the UK retail lingerie market, by value, 2004-06
• Companies and Products
• Key Points
• Specialists
• Triumph International -- Triumph, Sloggi, Valisere
• DB Apparel -- Playtex, Wonderbra, Shock Absorber
• Courtaulds -- Gossard, Berlei
• Eveden Group -- Fantasie, Freya, Goddess, Fauve
• Intimas Group -- Lepel, Charnos, Discover Mademoiselle, Caprice Lingerie, Ted Baker Intimates
• Bendon -- Elle Macpherson Intimates, Fayreform Hey Sista
• Warnaco -- Lejaby, Calvin Klein Underwear, Body Nancy Ganz
• Retailer own-labels
• Marks & Spencer
• Ann Summers and Knickerbox
• La Senza/Contessa
• Other brands/retailers
• Brand Elements
• Brand Map
  • Figure 20: Attitudes and usage of lingerie brands, july 2007
• M&S lingerie
• Brand background
• Brand Performance
  • Figure 21: Key attitudes towards the M&S lingerie brand, July 2007
• Berlei
• Brand background
• Brand Performance
  • Figure 22: Key attitudes towards the Berlei brand, July 2007
• Elle Macpherson Intimates
• Brand background
• Brand Performance
  • Figure 23: Key attitudes towards the Elle Macpherson lingerie brand, July 2007
• Playtex
• Brand background
• Brand Performance
  • Figure 24: Key attitudes towards the Playtex lingerie brand, July 2007
• Calvin Klein
• Brand background
• Brand Performance
  • Figure 25: Key attitudes towards the Calvin Klein lingerie brand, July 2007
• La Senza
• Brand background
• Brand Performance
  • Figure 26: Key attitudes towards the La Senza brand, July 2007
• Triumph
• Brand background
• Brand Performance
  • Figure 27: Key attitudes towards the Triumph brand, July 2007
• Gossard
• Brand background
• Brand Performance
  • Figure 28: Key attitudes towards the Gossard brand, July 2007
• Janet Reger
• Brand background
• Brand Performance
  • Figure 29: Key attitudes towards the Janet Reger brand, July 2007
• Agent Provocateur
• Brand background
• Brand Performance
  • Figure 30: Key attitudes towards the Agent Provocateur brand, July 2007
• Experience of selected lingerie brands
• M&S and Calvin Klein lead the lingerie way
  • Figure 31: Consumer usage and consideration of various lingerie brands, July 2007
• Lingerie brand qualities
  • Figure 32: Consumer image of various Lingerie brands, July 2007
• Satisfaction with selected lingerie brands
• Agent Provocateur and Calvin Klein lead on excellence
  • Figure 33: Consumer satisfaction rating of various Lingerie brands, July 2007
• Brand commitment
  • Figure 34: Degree of customer commitment to various lingerie brands, July 2007
• Round up
• Brand Communication and Promotion
• Key Points
• Pattern of spend
  • Figure 35: Main monitored media advertising expenditure on lingerie and underwear, 2002-06
  • Figure 36: Main monitored media advertising expenditure on underwear and Lingerie, by media type, 2002-06
• Who is spending
  • Figure 37: Main monitored media advertising expenditure on underwear/lingerie, by top advertisers, 2002-06
• Channels to Market
• Key Points
• Winners
• ... and losers
  • Figure 38: UK retail sales of lingerie, by outlet type, by value, 2002-06
• Variety stores
• Department stores
• Supermarkets
• Clothing retailers
• Value clothing retailers
• The Consumer -- Buying Behaviour
• Key Points
  • Figure 39: Lingerie items bought in the last six months, June 2007
• High pants
• Wardrobe of bras
• Enhancing fashion
• Multi-choices
• Birth rate growth
• Pants
• Providing support
• Slipping fashion
• Other lingerie limited
• Items bought
  • Figure 40: Number of items of underwear bought in the last six months, June 2007
  • Figure 41: Number of items of underwear bought in the last six months, by item bought, June 2007
• Old undies
• Work hard play hard
• Young and unmarried
• The Consumer -- Typologies and Attitudes
• Key Points
  • Figure 44: Consumer typologies, June 2007
• Comfort Carers (54%)
• Lingerie Lovers (21%)
• Confidence Needers (25%)
• What the typologies buy
  • Figure 45: Items bought by conusmer typology, June 2007
• Appendix
• ACORN
• Advertising data
• Abbreviations
• Broader market factors
  • Figure 46: Population numbers and change by socio-economic groups 2002-12
  • Figure 47: Population percentage by socio-economic groups 2002-12
• Channels to market
• Consumers: What they buy -- Detailed consumer demographics
• Bras
  • Figure 48: Bras bought in the last six months, by age, socio-economic groups, martial status, lifestage, age of children, Mintel's Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
• Pants
  • Figure 49: Pants bought in the last six months, by age, socio-economic groups, martial status, lifestage, age of children, Mintel's Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
• Other lingerie
  • Figure 50: Other items of lingerie bought in the last six months, by age, socio-economic groups, martial status, lifestage, age of children, Mintel's Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
  • Figure 51: Repertoire of number of items of underwear bought by by age, socio-economic groups, martial status, lifestage, working status, ACORN category, commercial TV viewing, region, supermarket used, age of children and Mintel's Special Groups, June 2007
• Reasons for buying -- Detailed consumer demographics
• Practical
  • Figure 52: Reasons that have prompted lingerie purchase, by age, socio-economic groups, martial status, lifestage, age of children, Mintel's Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
• Occasions/events
  • Figure 53: Reasons that have prompted lingerie purchase, by age, socio-economic group, martial status, lifestage, age of children, Mintel's Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
• Other factors
  • Figure 54: Reasons that have prompted lingerie purchase, by age, socio-economic group, martial status, lifestage, age of children, Mintel's Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
• Attitudes -- Detailed consumer demographics
  • Figure 55: Consumer attitudes towards lingerie, by age, socio-economic groups, martial status, lifestage, age of children, Mintel's Special group, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
  • Figure 56: Consumer attitudes towards lingerie, by age, socio-economic group, martial status, lifestage, age of children, Mintel's Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
• Consumer typologies -- Detailed consumer demographics
  • Figure 57: Consumer typologies by age, social grade, martial status, working status, tenure, ACORN categories, commercial TV viewing, region, newspaper readership, supermarket usage, age of children and Mintel's Special Groups, June 2007
  • Figure 58: Consumer typologies by numbers of items bought, June 2007
  • Figure 59: Consumer typologies by reasons prompting purchase, June 2007