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Food Retailing - Germany - December 2007

Product Type: Market Research Report Publication Date: Dec 17, 2007
 
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SUMMARY

Abstract

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

TABLE OF CONTENTS

Table of Contents

  • Market in Brief
  • The future
  • Market performance
  • Sector performance and structure
  • Market leaders and corporate activity
  • Consumer behaviour
  • Report Scope
  • Report structure and content
  • Food retailing sector
  • Store definitions
  • Buying groups, voluntary groups and co-operatives
  • Technical notes
  • Definitions
  • Currencies
    • Figure 1: Exchange rates: National currencies against the Euro, 2002-06
  • Country codes
  • VAT
    • Figure 2: Europe: Standard VAT rates, 2006
  • Other abbreviations
  • Broader Market Environment
  • Ageing population
    • Figure 3: Germany: Population trends, 2002-06
    • Figure 4: Germany: Population, by age group, 2002, 2006 and 2010
  • Smaller household
    • Figure 5: Germany: Households, 2003-05
  • Economy looking brighter, at last
    • Figure 6: Germany: Gross domestic product, 1995-2006
  • Inflation
    • Figure 7: Germany: Consumer prices, 2002-06
  • The Market in Context
  • Key findings
  • Subdued consumer spending
    • Figure 8: Germany: Household consumer expenditure, 1995-2006
  • Mixed spending trends
    • Figure 9: Germany: Consumer spending on selected categories, 2002-06
  • Next to no inflation
    • Figure 10: Germany: Consumer price index on selected products, 2000-06
  • Food and drink
    • Figure 11: Germany: Food, drink and tobacco spending, 2002-06
    • Figure 12: Germany: Food and drinks spending -- indexed growth, 2002-06
    • Figure 13: Germany: Food and drinks consumer prices, 2000-06
  • Eating out
    • Figure 14: Germany: Spending on food and eating out, 2002-06
    • Figure 15: Germany: Spending on food and drink relative to spending on eating out, 2002-06
  • Sector Size and Forecast
  • Future
  • Past
  • Economic outlook
  • Consumer outlook
  • The status quo
  • Discounters will continue to dominate
  • Mainstream players are constrained
  • While discounters are adapting
  • Further corporate activity
  • Retail sales forecasts
    • Figure 16: Germany: Retail sales, 2002-12
    • Figure 17: Germany: Food retailers as % all retail sales, 2002-12
  • Past -- food retailers hold up well
    • Figure 18: Germany: Index of all retail sales and food retailers' sales, 2002-06
  • Multiples' squeeze on independents slows
    • Figure 19: Germany: Food, drink & tobacco retailers' sales by store type, 2002-06
    • Figure 20: Germany: Food, drink & tobacco retailers -- Number of enterprises, 1997-2001 and outlets, 1999 and 2000
  • Discounters thrive
    • Figure 21: Germany: Food retailers sales by store type, 1993-2000 and 2003-05
    • Figure 22: Germany: Number of food retailers outlets by store type, 1993-2000 and 2003-05
  • The Consumer -- Where They Shop
  • Where they shop -- primary shoppers
    • Figure 23: Germany: Store used for main grocery shop, June 2007
  • Market positioning -- primary shoppers
    • Figure 24: Germany: Market positioning of supermarkets' primary shoppers by age and income, June 2007
  • Who buys where -- primary shoppers
  • The appeal of discounters
    • Figure 25: Germany: Discount stores used for main grocery shop, by gender, age, marital status, presence of children, size of household, working status and income, June 2007
    • Figure 26: Germany: Other stores used for Main grocery shop, by gender, age, marital status, presence of children, size of household, working status and income, June 2007
  • Where they shop -- secondary shoppers
    • Figure 27: Germany: Other shops used for grocery shopping in the last three months, June 2007
  • Who buys where -- secondary shoppers
    • Figure 28: Germany: Discount stores used for other grocery shopping, by gender, age, presence of children, working status and income, June 2007
    • Figure 29: Germany: other stores used for other grocery shopping, by gender, age, presence of children, working status and income, June 2007
  • The Consumer -- Factors Important in Deciding Where to Shop
  • Convenience is critical
  • Non-foods have limited appeal
  • Just give me low prices
    • Figure 30: Germany: Factors most important when choosing where to shop for food, June 2007
  • Who is motivated by what
  • Men like convenience
  • Older people like promotions
  • The wealthiest are most motivated by low prices
  • Time is money
    • Figure 31: Germany: Factors most important when choosing where to shop for food, June 2007
    • Figure 32: Germany: Factors most important when choosing where to shop for food, June 2007
  • Retail Competitor Analysis
  • Discount format dominates
  • Hypermarkets losing momentum
  • Corporate activity leads to further consolidation
    • Figure 33: Germany: Leading food retailers, 2006
  • Market shares
    • Figure 34: Germany: Leading food retailers market shares, 2006
  • Evaluation
  • Aldi (Europe)
    • Figure 35: Aldi (Europe): Sales as share of all food retailers' sales in Europe, 2002-06
  • Strategic evaluation
  • Background
  • Financial performance
    • Figure 36: Aldi (Europe): Estimated group financial performance, 2002-06
  • Store portfolio
    • Figure 37: Aldi (Europe): Outlet data, 2002-06
  • Retail offering
  • Market positioning
  • Brands
  • Product offer
  • Pricing
  • Operational issues
  • Advertising and marketing
  • e-commerce and home shopping
  • Dohle Group
  • Background
  • Financial performance
    • Figure 38: Germany: Dohle Group*, sales and store numbers, 2002-06
  • Store portfolio
  • Retail offering
  • Market positioning
  • Product offer
  • Own-brand goods
  • Pricing
  • Advertising and marketing
  • e-commerce and home shopping
  • Edeka Group
    • Figure 39: Edeka Group: Sales as share of all food retailers in Europe, 2002-06
  • Strategic evaluation
  • Background
  • Financial performance
    • Figure 40: Edeka Group: Group financial performance, 2002-06
  • Store portfolio
  • Store performance
    • Figure 41: Edeka Group: Outlet data, 2002-06
    • Figure 42: Edeka: Selected Operating data, 2006
  • Retail offering
  • Market positioning
  • Brands
  • Product offer
  • Pricing
  • Operational issues
  • e-commerce and home shopping
  • Norma
    • Figure 43: Norma: Group sales as % of German food retailers' sales, 2002-06
  • Background
  • Financial performance
    • Figure 44: Norma: Group financial performance, 2002-06
  • Store portfolio
    • Figure 45: Norma: Outlet data, 2002-06
  • Retail offering
  • Market positioning
  • Product offer
  • Pricing
  • Advertising and marketing
  • e-commerce and home shopping
  • Real (Metro Food Retail)
    • Figure 46: Real: Sales as share of all food retailers in Europe, 2002-06
  • Strategic evaluation
  • Background
  • Financial performance
    • Figure 47: Real: Group financial performance, 2002-06
  • Store portfolio
    • Figure 48: Real: Outlet data, 2002-06
  • Retail offering
  • Market positioning
  • Brands
  • Product offer
  • Pricing
  • Operational issues
  • e-commerce and home shopping
  • Rewe
    • Figure 49: Rewe: Sales as share of all food retailers in Europe, 2002-06
    • Figure 50: Rewe: Sales as share of all food retailers in Germany, 2002-06
  • Strategic evaluation
  • Background
  • Financial performance
    • Figure 51: Rewe: Group financial performance, 2002-06
    • Figure 52: Rewe: Proportion of sales by region, 2005 and 2006
  • Store portfolio
    • Figure 53: Rewe: Outlet data, 2002-06
    • Figure 54: Rewe: Summary of fascia by market, 2006
  • Performance by market
  • Ukraine
  • Retail offering
  • Market positioning
  • Brands
  • Product offer
  • Pricing
  • Loyalty card
  • e-commerce and home shopping
  • Schwarz Group
    • Figure 55: Schwarz Group: Estimated sales as share of all food retailers' sales in Europe, 2002-06
    • Figure 56: Schwarz Group: Estimated sales as share of all food retailers' sales in Germany, 2002-06
    • Figure 57: Schwarz Group: Estimated sales as share of all food retailers' sales in France, 2002-06
  • Strategic evaluation
  • Background
  • Financial performance
    • Figure 58: Schwarz Group: Share of group sales of German operations, by fascia, 2002/03-2006/07
    • Figure 59: Schwarz Group: Estimated share of group international sales by market, 2006/07
    • Figure 60: Schwarz Group: Estimated group sales, 2002/03-2006/07
  • Store portfolio
    • Figure 61: Schwarz Group: Store portfolio, Germany vs international, 2002/03-2006/07
    • Figure 62: Schwarz Group: Outlet data, 2002/03-2006/07
  • Retail offering
  • Market positioning
  • Brands
  • Product offer
  • Pricing
  • Operational issues
  • Advertising and marketing
  • e-commerce and home shopping
  • SPAR International
    • Figure 63: SPAR (Europe): Sales as share of all European food retailers' sales, 2002-06
  • Strategic evaluation
  • Background
    • Figure 64: SPAR International: Year of entry by country
  • Financial performance
    • Figure 65: SPAR International: Retail sales by country, 2002-06
    • Figure 66: SPAR International: Estimated European sales exclusive of sales tax, 2006
  • Store portfolio
    • Figure 67: SPAR International: Outlet data, 2002-06
    • Figure 68: SPAR International: Sales per m² by country (Europe), 2006
  • European operations
  • Discontinued operations
  • Continuing European operations
    • Figure 69: SPAR (Austria): Sales as share of Austrian food retailers' sales, 2002-06
    • Figure 70: SPAR (Belgium): Sales as share of all Belgian food retailers' sales, 2002-06
    • Figure 71: SPAR (Czech Republic): Sales as share of all Czech food retailers' sales, 2002-06
    • Figure 72: SPAR (Denmark): Sales as share of all Danish food retailers' sales, 2002-06
    • Figure 73: SPAR (France): Sales as share of all French food retailers' sales, 2002-06
    • Figure 74: SPAR (Greece): Sales as share of all Greek food retailers' sales, 2002-06
    • Figure 75: SPAR (Hungary): Sales as share of all Hungarian food retailers' sales, 2002-06
    • Figure 76: SPAR (Ireland): Sales as share of all Irish food retailers' sales, 2002-06
    • Figure 77: SPAR (Italy): Sales as share of all Italian food retailers' sales, 2002-06
    • Figure 78: SPAR (Netherlands): Sales as share of all Dutch food retailers' sales, 2002-06
    • Figure 79: SPAR (Norway): Sales as share of all Norwegian food retailers' sales, 2002-06
    • Figure 80: SPAR (Spain): Sales as share of all Spanish food retailers' sales, 2002-06
    • Figure 81: SPAR (Switzerland): Sales as share of all Swiss food retailers' sales, 2002-06
    • Figure 82: SPAR (UK): Sales as share of all UK food retailers' sales, 2002-06
  • Non-European activities
    • Figure 83: SPAR International: Non-European sales and outlets by country, 2001 and 2006
  • Retail offering
  • Market positioning
  • Product offer
  • Own-brand goods
  • Pricing
  • Operational issues
  • Advertising and marketing
  • E-commerce and home shopping
  • Tengelmann
    • Figure 84: Tengelmann: Sales as share of all food retailers in Europe, 2002-06
    • Figure 85: Tengelmann: Sales as share of all food retailers in Germany, 2002-06
  • Strategic evaluation
  • Background
  • Financial performance
    • Figure 86: Tengelmann: Group financial performance, 2002/03-06/07
    • Figure 87: Plus: Breakdown of sales revenue by country, 2006
  • Store portfolio
    • Figure 88: Tengelmann: Outlet data, 2003-07
    • Figure 89: Tengelmann, Outlets by market, 2006
    • Figure 90: Tengelmann, Average sales area per outlet, by market, 2006
    • Figure 91: Tengelmann, Sales per outlet by market, 2006
  • Performance by market
  • Retail offering
  • Market positioning
  • Brands
  • Product offer
  • Pricing
  • Loyalty cards
  • e-commerce and home shopping

Food Retailing - Germany - December 2007

Publisher: Mintel International Group Ltd.

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