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SUMMARY
Abstract
Since reaching its low-water mark in 2005, the overseas ferry and tunnel market has enjoyed two consecutive years of modest volume growth to reach an estimated 13.3 million overseas trips made by Britons in 2007. The word recovery is on everyone TABLE OF CONTENTS
Table of Contents
- Issues in the Market
- Main issues
- Definitions
- Abbreviations
- Market In Brief
- Calmer waters
- Staying in the comfort zone
- The sardines are revolting
- Ferries buck package trends
- Losing the booze cruise
- Rail revival
- French affair back on?
- Chasing volume, but not at any price
- Nicotine and Formica
- Internal Market Environment
- Key points
- Overseas growth dips
- Figure 1: Domestic and overseas holidays and expenditure, 2002-07
- Regional redistribution
- Figure 2: Passenger movements (scheduled and chartered) at UK airports,
2002-06
- No-frills slowdown
- Heavy baggage
- Figure 3: Comparison of economy class baggage allowances/charges on
selected airlines and Eurostar, January 2008
- Green rail...
- ...and green water?
- The travel guilty
- Paying for pollution
- Taxing questions
- Adding fuel to the fire
- Figure 4: Crude oil prices, 2002-07
- High-speed Europe
- Rail ups the ante
- Figure 5: High-speed rail improvements, 2007/08
- Broader Market Environment
- Key points
- Going from bad to worse
- Figure 6: GfK NOP Consumer Confidence Index, January-December 2007
- Figure 7: Trends in personal disposable income and consumer expenditure,
2002-12
- Holidays discretionary, but still a priority
- Figure 8: UK spending priorities for year ahead, 2005-08
- Reading the demographic runes
- Figure 9: Trends in the age structure of the UK population, by gender,
2002-12
- Population trends support premiumisation
- Figure 10: Forecast adult population trends, by socio-economic group,
2002-12
- Mature potential
- Figure 11: Forecast adult population trends, by lifestage, 2002-12
- Online distribution
- Figure 12: Internet penetration at home/work/place of study or
elsewhere, by gender, socio-economic group and age, 2002-07
- Plummeting Pound
- Figure 13: Annual average exchange rates for Sterling, 2002-07
- Competitive Context
- Key points
- Air versus sea versus tunnel
- Figure 14: Total overseas trips, by mode, 2002-07
- Figure 15: Air travel growth rates, overall and holiday travel, 2002-07
- Growing weakness
- Belgian boost
- Figure 16: Changes in travel market share, by mode, 2002-06
- Cost: tunnel versus air
- Figure 17: Sample price comparison air vs tunnel, travelling in March
2008
- Cost: ferry versus air
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points
- Figure 18: Volume of total overseas trips by UK residents, by sea and
tunnel, 2002-12
- Past and present: return of hope
- Reasons for growth: price-driven demand or airport hassles?
- Future: modest upward growth
- Figure 19: Forecast of Segmentation up to 2012, Sea crossings
- Figure 20: Forecast of Segmentation up to 2012, Tunnel crossings
- Factors used in the forecast
- Segment Performance
- Key points
- Sea crossings
- Figure 21: Volume of trips abroad by UK residents via sea crossing, by
purpose, 2002-06
- Tunnel
- Figure 22: Volume of visits abroad by UK residents via tunnel crossing,
by purpose, 2002-06
- Miscellaneous: declining day trip
- Figure 23: Volume of visits by UK residents by sea and tunnel, by
country visited, 2002-06
- The fall of France...
- ...may have plateaued?
- Brussels sprouts
- A place in the sun
- Figure 24: Volume of visits by UK residents, by UK sea/Channel Tunnel
port, 2002-06
- Short change
- Companies and Products
- Key points
- Figure 25: UK-overseas sea and tunnel crossing routes and operators,
January 2008
- Ferry operators
- Brittany Ferries
- DFDS Seaways
- P&O Ferries
- SeaFrance
- SpeedFerries
- Stena Line
- Tunnel operators
- Eurostar
- Eurotunnel/Shuttle
- Who Travels Across the Channel?
- Key points
- Niche markets
- Figure 26: Cross-Channel leisure travel in the past three years, October
2007
- Multiple crossings
- Figure 27: Main methods of travel used for last holiday abroad, 2003-07
- Cross-Channel experience by demographics
- Broadly based ferry appeal...
- ...with AB spike...
- ...and West Country/Wales peak
- Petrol heads
- Baby on board
- Ferry passengers like to surf
- AB rail spike
- ABC1 third agers prefer Shuttle to Eurostar
- Important Factors when Choosing Cross-Channel Transport
- Key points
- The soft cushions and the comfy chair
- Bags of opportunity
- Security checks no deal breaker
- Figure 28: Important factors when choosing cross-Channel transport, 2007
- Important factors by demographics
- From Asda to Waitrose comfort is king
- Young Urban Professionals happy to rough it
- Time-squeezed families
- Slow boat to Bergen/Bilbao
- Pre-retirees prefer close departure points
- That's entertainment
- Appendix -- Who Travels Across the Channel
- Figure 32: Cross-Channel leisure travel in the past three years, by
gender. age, socio-economic group, marital status, lifestage, presence of
children, Mintel's Special Groups, working status, household income,
tenure, region, ACORN category, media usage, supermarket usage, household
size, car ownership, detailed lifestage groups, age/socio-economic group
and terminal education age, October 2007
- Appendix -- Important Factors when Choosing Cross-Channel Transport
- Figure 33: Most important factors when choosing cross-Channel transport,
by gender. age, socio-economic group, marital status, lifestage, presence
of children, Mintel's Special Groups, working status, household income,
tenure, region, ACORN category, media usage, supermarket usage, household
size, car ownership, detailed lifestage groups, age/socio-economic group
and terminal education age, October 2007
- Figure 34: Other important factors when choosing cross-Channel
transport, by gender. age, socio-economic group, marital status, lifestage,
presence of children, Mintel's Special Groups, working status, household
income, tenure, region, ACORN category, media usage, supermarket usage,
household size, car ownership, detailed lifestage groups,
age/socio-economic group and terminal education age, October 2007
- Appendix -- Attitudes towards Crossing the Channel
- Figure 35: Most popular attitudes towards crossing the Channel, by
gender. age, socio-economic group, marital status, lifestage, presence of
children, Mintel's Special Groups, working status, household income,
tenure, region, ACORN category, media usage, supermarket usage, household
size, car ownership, detailed lifestage groups, age/socio-economic group
and terminal education age, October 2007
- Figure 36: Further attitudes towards crossing the Channel, by gender.
age, socio-economic group, marital status, lifestage, presence of children,
Mintel's Special Groups, working status, household income, tenure, region,
ACORN category, media usage, supermarket usage, household size, car
ownership, detailed lifestage groups, age/socio-economic group and terminal
education age, October 2007
- Appendix -- Cross-Channel Targeting Opportunities
- Figure 37: Consumer target groups, by gender. age, socio-economic group,
marital status, lifestage, presence of children, Mintel's Special Groups,
working status, household income, tenure, region and ACORN category,
October 2007
- Target groups by important factors when choosing cross-Channel transport
- Figure 38: Important factors when choosing cross-Channel transport, by
consumer target groups, October 2007
- Target groups by attitudes towards crossing the Channel
- Figure 39: Attitudes towards crossing the Channel, by consumer target
groups, October 2007
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