Facial Skincare - France - June 2008

SUMMARY

Abstract

Facial skincare is the most dynamic C&T sector, driven strongly by technology, but also demand for more natural products. The market has embraced trends in cosmetic surgery and annexed dermatology, but is now perhaps more concerned with all things 'natural'. Nivea simplified its proposition in 2006, convinced that the rush to high science had gone too far and was actually putting consumers off. The 'feelgood factor' is increasingly a part of skincare.

Growth has been driven by manufacturers, through continuous NPD and hyper-segmentation. A heady mix of innovation and added benefits has supported premiumisation and value growth. Whilst the core consumer base for anti-ageing products is over 35 years old, younger women are barraged with skincare products. TGI research confirms a larger customer base for most skincare products amongst the under-45s than amongst older women. Anti-ageing has now gone so far that French women now almost expect an anti-ageing benefit from their crèmes de soin, supplied by convenient, luxurious products with sensual textures and fragrances.

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TABLE OF CONTENTS

Table of Contents

• Issues in the Market
• Definition
• A changing market place
• Consumer research
• Abbreviations
• Market in Brief
• The great white hope of C&T
• Holding back the hands of time
• It's a feelgood thing
• The multinationals rule -- and many of them are French
• Older is the new younger
• Future
• Internal Market Environment
• Key points
• The skin's the thing
  • Figure 1: Women's skin type, by country, 2007
  • Figure 2: Trends in women's skin type, 2003-07
• Blinding with science
• You are what you eat
• And that could be organic
• Selling the dream
• Surgery without tears
• The beauty salon comes home
• The legislative background
• REACH is adopted
• Broader Market Environment
• Key points
• Selling to seniors makes sense
  • Figure 3: French adult female population, by age group, 2003-13
• Sisters are paying for it themselves
  • Figure 4: Trends in French employment, 2000-05
• Consumer spending suffers -- but luxury C&T remains an essential treat
  • Figure 5: Trends in French PDI, consumer expenditure and GDP, at current and constant prices, 2002-12
• Who's Innovating?
• Key points
• France receives most NPD
  • Figure 6: New product launches in facial skincare, %, by country, 2003-07
  • Figure 7: French NPD in facial skincare, by type, 2003-07
• Back to nature
  • Figure 8: French NPD in facial skincare, by product positioning, 2007
• L'Oréal all the way
  • Figure 9: French NPD in facial skincare, by company, 2005-07
• Trends in NPD
• Holding back the years
• The appliance of science
• Pamper me, pamper me
• Special delivery
• Be safe -- or be sorry
• Carry on segmenting
• Market Size and Forecast
• Key points
• Not so much a luxury, more a way of life
  • Figure 10: French retail value sales of facial skincare, at current and constant prices, 2003-13
• Anti-ageing products unable to arrest real terms decline to 2013
• Prospects
• Factors used in the forecast
• Segment Performance
• Key points
• Much more than cleansing
  • Figure 11: French retail value sales of facial skincare, by type, 2006-08
• Anti-ageing drives growth
  • Figure 12: French retail value sales of anti-ageing products, at current and constant prices, 2003-13
  • Figure 13: French retail value sales of anti-ageing products, by type, 2006-08
• Intensive treatments
  • Figure 14: French retail value sales of intensive treatments, at current and constant prices, 2003-13
• Moisturisers keep it simple...but are getting a complex
  • Figure 15: French retail value sales of moisturisers, at current and constant prices, 2003-13
• Both cleansers and toners need a face-lift
  • Figure 16: French retail value sales of cleansers, at current and constant prices, 2003-13
  • Figure 17: French retail value sales of cleansers, by type, 2006-08
  • Figure 18: French retail value sales of toners, at current and constant prices, 2003-13
• Market Share
• Key points
• Vive le patrimoine!
  • Figure 19: Manufacturers' value shares in facial skincare, 2006-08
• Companies and Products
• L'Oréal
• Yves Rocher
• Johnson & Johnson
• Clarins
• Beiersdorf
• Brand Communication and Promotion
• Key points
• Big bucks, but value for money
  • Figure 20: Main monitored media advertising expenditure on women's facial skincare, by country, 2005-07
• The biggest spend the most -- except for Yves Rocher
  • Figure 21: Main monitored media advertising expenditure on women's facial skincare, by company, 2007
• Channels to Market
• Key points
  • Figure 22: French retail value sales of facial skincare, by outlet type, 2006-08
• Perfumeries remain central
  • Figure 23: Leading French perfumery chains, by number of outlets, 2006
• Pharmacy gets its act together
• Let's be Direct
• Consumer -- Pan-European Overview
• Key points
• We're French and we love our skincare
  • Figure 24: Penetration of skincare products, by women, by country, 2007
• Give us this day our daily skincare
  • Figure 25: Penetration and frequency of using skincare, by women, by country, 2007
• Consumer -- Trends in France
• Key points
  • Figure 26: Change in consumer base for facial skincare, France, 2003-07
• Consumer -- Usage
• Key points
• Bridging the age gap
  • Figure 27: Most valuable consumers for volume sales of anti-ageing/anti-wrinkle creams in France, (VII), 2007
  • Figure 28: Most valuable consumers for volume sales of 'standard' face creams in France, (VII), 2007
  • Figure 29: Most valuable consumers for volume sales of cleansing creams in France, (VII), 2007
  • Figure 30: Most valuable consumers for volume sales of facial washes, scrubs & masks in France, (VII), 2007
• Detailed demographics
• Anti-ageing and anti-wrinkle creams
  • Figure 31: Penetration and frequency of using anti-ageing/anti-wrinkle creams, by women, by demographic sub-group, 2007
• Other face creams and lotions
  • Figure 32: Penetration and frequency of using other face creams and lotions, by women, by demographic sub-group, 2007
• Cleansing cream, milk, lotion, toner and wipes
  • Figure 33: Penetration and frequency of using cleansing cream, milk, lotion, toner & wipes, by women, by demographic sub-group, 2007
• Facial washes, scrubs and masks
  • Figure 34: Penetration and frequency of using facial washes, scrubs & masks, by women, by demographic sub-group, 2007
• Consumer -- Attitudes
• Key points
• Hey big spender
  • Figure 35: Attitudes towards personal appearance and skincare, by all women and skincare users, 2007
• Happy in our own skin...