| Download a sample from "The Infoshop", another service of Global Information.
|
SUMMARY
Abstract
While coffeehouses and donut shops share a glowing sales growth history, recent events suggest the need for reevaluation amid heightened competition and company-specific troubles. Relevant issues and questions addressed in this report include:
- How recent changes at Starbucks affect the industry
- How shifts in demographic targeting could widen Starbucks' net
- How independents can stand out in a crowded playing field
- How coffeehouses and donut shops stack up against fast causal, QSRs, and convenience stores
- How can players continue to harness the benefits of menu variety?
- Who is out in front in adapting to green and wellness trends?
- Which leading chain carries momentum in terms of unit growth or sales per unit?
- Who purchases from coffeehouses and donut shops, how often, and where?
- How coffeehouses are used "beyond the purchase"
- Donut shop visit rationales
- Interest in trying new options, such as all-day breakfast or smoothies
TABLE OF CONTENTS
Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- In a nutshell
- Competitive context
- Segment performance
- Starbucks quick take
- Dunkin' quick take
- The independent coffeehouse quick take
- Celebrating "Independents Day"
- Innovation and innovators
- Boosting up beverages
- Focusing on food
- Going green
- Health and wellness
- Advertising and marketing focus
- Rounding out the consumer
- Figure 1: Usage and mean usage of coffeehouses and donut shops, April
2008
- Coffeehouse and donut shop food and drink purchases
- How coffeehouses are used
- Interest in coffeehouse attributes
- Market Size and Forecast
- Figure 4: U.S. system-wide sales of top coffeehouses and donut shops,
2005 and 2007
- Figure 5: U.S. system-wide sales of top coffeehouses and donut shops, at
current prices, 2005-09
- Figure 6: U.S. system-wide sales of top coffeehouses and donut shops, at
constant prices, 2005-09
- Competitive Context
- Key points
- Cannibalization
- QSRs
- Fast Casual
- Convenience stores and gas stations
- Segment Performance
- Key points
- Coffeehouses
- Figure 7: U.S. retail coffeehouse sales at top three chains, 2005 and
2007
- Figure 8: U.S. retail coffeehouse units at top three chains, 2005 and
2007
- Donut shops
- Figure 9: U.S. retail donut shop sales at top three chains, 2005 and 2007
- Figure 10: U.S. retail donut shop units at top three chains, 2005 and
2007
- Market Drivers
- Key points
- The impacts of economic slowdown
- Restaurant spending is down
- Figure 11: Spending at restaurants compared to last year, January 2008
- Figure 12: Ways consumers have cut down on restaurant spending, January
2008
- Rising food costs
- A thriving coffee culture
- Focusing on food
- Analysis: Starbucks
- Trouble afoot
- Changes in the works
- How demographics can reinvigorate the brand
- Figure 13: Starbucks demographic profile, 2007
- Figure 14: Top Starbucks' cohorts, by average number of visits in past
30 days
- Analysis: Dunkin' Donuts
- A gorilla flexes geographic muscles
- Core offerings and innovations
- The demographic connection
- Figure 15: Dunkin' Donuts demographic profile, 2007
- Figure 16: Top Dunkin' Donuts' cohorts, by average number of visits in
past 30 days
- Analysis: The Independent Coffeehouse
- Intelligentsia finds niche with "Third Wave" premium coffee
- The Independent Fan Club
- Figure 17: Preference for independent coffeehouses, key demographics,
April 2008
- Restaurant Brand Qualities
- Key points
- Starbucks -- too much of a good thing?
- The Dunkin' Dilemma
- Innovation and Innovators
- Key points
- Boosting up beverages
- Figure 18: Top beverage types at coffeehouses and donut shops, 2006-08
- Focusing on food
- Figure 19: Top 15 menu item dishes at coffeehouses and donut shops,
2006-08
- Celebrating "Independents Day"
- Going green
- Health and wellness
- Figure 20: Top 10 nutritional claims for coffeehouses and donut shops,
Q1 2008
- Overseas expansion
- Advertising and Promotion
- Key points
- Interactive marketing
- Giveaways and sampling
- Television advertising
- Dunkin' Donuts
- Figure 21: Sobe Coolata, Dunkin' Donuts
- Figure 22: Rachel Ray, Dunkin' Donuts
- Figure 23: Jermaine Dupri, Dunkin' Donuts
- Figure 24: Vanilla Spice, Dunkin' Donuts
- Figure 25: Milky Way hot chocolate, Dunkin' Donuts
- Figure 26: Everyday man, Dunkin' Donuts
- Figure 27: Oven toasted line, Dunkin' Donuts
- Figure 28: Oven Toasted Flatbread Sandwich, Dunkin' Donuts
- Starbucks
- Figure 29: Christmas Blend, Starbucks
- Figure 30: Peppermint White Chocolate Mocha, Starbucks
- Figure 31: Holiday drinks, Starbucks
- Tim Hortons
- Figure 32: Hockey culture, Tim Hortons
- Figure 33: Holiday gift giving, Tim Hortons
- Figure 34: Deli Trio sandwich, Tim Hortons
- Coffeehouse and Donut Shop Usage
- Key points
- Coffeehouse and donut shop usage
- Figure 35: Usage of coffeehouses and donut shops in past month, by age,
April 2008
- Figure 36: Use and mean usage of coffeehouses and donut shops in past
month, by gender, April 2008
- Figure 37: Mean usage of coffeehouses and donut shops in past month, by
age, April 2008*
- Figure 38: Mean usage of coffeehouses and donut shops in past month, by
household income, April 2008
- Coffeehouse and Donut Shop Food and Drink Purchases
- Key points
- Figure 39: Types of beverages purchased at coffeehouses and donut shops,
April 2008
- Figure 40: Types of food purchased at coffeehouses and donut shops,
April 2008
- Coffeehouses
- Figure 41: Types of beverages and food purchased at coffeehouses, by
gender, April 2008
- Figure 42: Types of beverages and food purchased at coffeehouses, by
age, April 2008
- Donut shops
- Figure 43: Types of beverages and food purchased at donut shops, by
gender, April 2008
- Figure 44: Types of beverages and food purchased at donut shops, by age,
April 2008
- How Coffeehouses Are Used
- Key points
- Figure 45: How coffeehouses are used, by topline and gender, April 2008
- Figure 46: How coffeehouses are used, by topline, employment status and
gender, April 2008
- Figure 47: How coffeehouses are used, by employment status and household
income, April 2008
- Interest in Coffeehouse Attributes
- Key points
- Convenience and price
- Figure 48: Interest in coffeehouse convenience and price, by topline and
age, April 2008
- Figure 49: Interest in coffeehouse convenience and price, by presence of
children, April 2008
- Food and beverage variety
- Figure 50: Interest in coffeehouse food and beverage variety, by topline
and gender, April 2008
- Value-add offerings
- Figure 51: Interest in coffeehouse value-add offerings, by topline and
gender, April 2008
- Figure 52: Interest in coffeehouse value-add offerings, by age, April
2008
- Donut Shop visit Rationales
- Key points
- Figure 53: Reasons for visiting a donut shop, by gender, April 2008
- Figure 54: Reasons for visiting a donut shop, by age, April 2008
- Figure 55: Reasons for visiting a donut shop, by household income, April
2008
- Demographic Focus: Region
- Key points
- Coffeehouse and donut shop usage
- Figure 58: Usage of coffeehouses and donut shops in past month, by
region, April 2008
- Donut shop food and drink purchases
- Figure 59: Types of beverages purchased at donut shops, by region, April
2008
- Figure 60: Reasons for visiting a donut shop, by region, April 2008
- Figure 61: Attitudes towards coffeehouses, by regions, April 2007
- Appendix: Other Useful Consumer Tables
- Figure 75: Mean usage of coffeehouses and donutshops in past month, by
race/Hispanic origin, April 2008*
- Figure 76: Types of beverages and food purchased at coffeehouses, by
race/Hispanic origin, April 2008
- Figure 77: Types of beverages and food purchased at donut shops, by
race/Hispanic origin, April 2008
- Figure 78: Interest in coffeehouse value-add offerings, by race/Hispanic
origin, April 2008
- Figure 79: Reasons for visiting a donut shop, by race/Hispanic origin,
April 2008
- Figure 80: Coffeehouse purchasing preferences and local attitudes, by
race/Hispanic origin, April 2008
- Appendix: Trade Associations
|
