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SUMMARY
Abstract
Despite the ongoing trend towards healthy eating, and the added pressures from the credit squeeze, demand for indulgent chilled desserts continues to grow. Market value increased by 14% between 2003 and 2007, and is expected to grow by 4% in 2008, taking sales to £1,030 million.
An internal shift within chilled pot desserts away from "every day" desserts in favour of premium lines is adding value, although overall volume growth has been subdued. Sales of other chilled desserts other than those in pots have been boosted by larger sharing formats, while a revival of family dining at the weekend has contributed to the growth of hot eating desserts.
The outlook for the market remains positive, although in order to achieve longer-term growth, manufacturers will need to further increase the participation of ABC1s and increase frequency of consumption beyond special occasions. Impulse and on-the-go snacking, as well as the consumption of desserts away from main meals all offer further potential for growth.
Mintel last examined the UK market for Chilled and Chilled Pot Desserts in March 2007 and July 2006 respectively.
Key report topics
- An appetite for indulgence is thriving, despite the healthy eating trend.
- Premiumisation has added significant value and will continue to do so.
- Sharing formats are driving growth.
- Strong NPD has maintained consumer interest.
- The domination of own-labels has limited above-the-line support.
TABLE OF CONTENTS
Table of Contents
- Issues in the Market
- Key themes
- Definition
- Abbreviations
- Market in Brief
- Appetite for chilled desserts continues to grow
- Figure 1: Chilled dessert value share, 2008
- Indulgence rules
- Own-labels dominate
- A family-oriented market
- Future trends
- Internal Market Environment
- Key points
- A market driven by indulgence
- Figure 2: Agreement with selected lifestyle statements, 2003-07
- ...but the obesity issue cannot be ignored
- Figure 3: Prevalence of obesity in adults, by gender, 2003 and 2010
- Figure 4: Adults who are trying to slim, 2003-07
- Healthy eating -- threat or opportunity?
- The importance of labelling
- Figure 5: Agreement with statement "I am prepared to pay more for foods
that don't contain artificial additives", 2003-07
- Eating habits
- Figure 6: Agreement with selected lifestyle statements relating to
eating habits, 2003-07
- Snacking on the go
- Cause to celebrate
- Broader Market Environment
- Key points
- Growth in PDI drives premiumisation
- Demographics favour growth
- Number of families set to fall
- Working women are attracted by convenience
- Figure 7: Working women by age of own children, 1998-2006
- Rising cost of raw materials
- Competitive Context
- Key points
- Yogurt enjoys stronger growth
- Figure 8: UK retail sales of selected desserts, 2003-08
- Chilled desserts are a less frequent purchase
- Figure 9: Type of desserts bought as part of a weekly shop, October 2007
- Fruit seen as a healthy alternative
- Targeting on-the-go teenagers
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Value and Forecast
- Key points
- Continuous growth
- Figure 12: UK retail sales of chilled desserts, by volume and value,
2003-08
- Future growth potential
- Premiumisation brings its just desserts
- Figure 13: UK Forecast volume and value sales of chilled desserts,
2003-13
- Figure 14: Changes in current and real value of chilled desserts, 2003-13
- Factors used in the forecast
- Segment Performance
- Key points
- Hot eating desserts drive growth
- Figure 15: UK retail value sales of complete chilled desserts*, by
product, 2006-08
- Cream cakes boosted by snacking
- Figure 16: UK retail value sales of cream cakes, by product, 2006-08
- Cheesecake enjoys enduring popularity
- Other chilled desserts put in mixed performance
- Family-sized packs take rising share
- Figure 17: Breakdown of cold eating desserts by pack size, 2006-08
- Hot puddings steam ahead
- Chilled pot desserts add value
- Figure 18: Retail sales of chilled pot desserts, 2006-08
- Children's desserts attract new players
- Organic desserts set to expand
- Lower calorie desserts in turmoil
- Future trends
- Market Share
- Key points
- Chilled pot desserts
- Figure 19: Brand shares of the chilled pot desserts market, 2004-08
- Other chilled desserts
- Companies and Products
- Bakkavör
- Daniels
- Duchy Originals
- Greencore
- Müller
- Nestlé
- Dr Oetker
- Rensow
- The Serious Food Company
- Yeo Valley
- Yoplait Dairy Crest
- Others
- Bonne Maman
- Danone
- Rachel's Organic
- Senoble
- The Real Good Food Company
- Uniq
- Brand Communication and Promotion
- Key points
- Main media support plays minor role
- Figure 20: Main monitored media advertising expenditure on chilled
desserts, 2004-08*
- Chilled pot desserts hit the press
- Figure 21: Main monitored media advertising expenditure, by leading
manufacturer, 2004-08
- Below-the-line activity
- Figure 22: Special offers on chilled desserts, May 2008
- Channels to Market
- Key points
- Grocery multiples increase share
- Figure 23: UK retailer share of chilled desserts, value sales, 2004,
2006 and 2008
- Own-label ranges
- Appendix
- Advertising data
- Appendix: Internal Market Environment
- Figure 35: Agreement with selected lifestyle statements, by demographic
sub-group, 2007
- Appendix: Broader Market Environment
- Figure 36: PDI and consumer expenditure, at constant 2003 prices, 2003-13
- Figure 37: UK population trends by age, 2003-13
- Figure 38: Changes in UK household size, 2003-13
- Figure 39: Changing UK family lifestages, 2003-13
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