| Download a sample from "The Infoshop", another service of Global Information.
|
SUMMARY
Abstract
This report delves into the Hispanic home and explores three different product categories where Hispanics over index in consumption: Beverages, Snacks and Beauty and Personal Care. We discuss what they buy, where they buy and where the opportunities exist for growth. Also discussed are product preferences, choices and what new products within these categories can fuel growth.
This report provides insight and analysis to industry participants regarding key market issues and opportunities to stimulate growth, including:
- Identifies key Hispanic subgroups and which carry potential to drive growth in specific categories
- How Hispanic household income determines their shopping habits and product choices
- How marketers can expand their Hispanic consumer base to tap into this demographic's combined purchasing power
- How different levels of acculturation influence purchasing behavior
- The influence of country of origin on beverage choices
- Product attributes and variances preferred by Hispanic consumers
- Shopping and spending patterns, including insights into frequency of shopping, attitude towards shopping, store preferences and attitudes towards signage and sampling
TABLE OF CONTENTS
Table of Contents
- Scope and Themes
- Report outline
- Understanding the Hispanic Consumer
- Beverages
- Snacks
- Beauty and personal care
- Terms
- Understanding the Hispanic Consumer: Demographics
- U.S. Hispanic population
- Diversity of U.S. population
- U.S. population by race
- Figure 1: Population by race and Hispanic origin, 2003-13
- Hispanic population by age
- Figure 2: Hispanic population by age, 2003-13
- Country of origin/heritage
- Figure 3: Hispanics, by country of origin/heritage, 2006
- Figure 4: Graph: Hispanics, by country of origin/heritage, 2006
- Figure 5: Hispanic population, by region and by country of
origin/heritage, 2006
- Hispanics' geographic concentration
- Figure 6: Graph: Hispanic population, by region and by country of
origin/heritage, 2006
- Figure 7: Hispanic population in top five states, by country of origin,
2006
- States with greatest Hispanic population growth
- Figure 8: Hispanic population greatest percentage increase, 2000-06
- Where Hispanics live
- Figure 9: Metropolitan areas with the largest number of Hispanic
residents, by country of origin, 2006
- Hispanic income levels
- Figure 10: Largest Hispanic markets, by Hispanic disposable income, 2005
- The Hispanic household
- Figure 11: Average household size, by Hispanic origin/race of
householder, 2001 and 2006
- Figure 12: Households, by number of persons in the household--Hispanics
vs. non-Hispanics 2006
- Figure 13: Households, by presence of children and Hispanic origin, 2006
- Understanding the Hispanic Consumer: Acculturation
- What is acculturation?
- Why is level of acculturation important?
- Figure 14: Graph: In what language do you usually watch TV?, January 2008
- Figure 15: Graph: How well can you read Spanish?, January 2008
- Unacculturated--26%
- Bicultural--36%
- Acculturated--36%
- What is retro-acculturation?
- Retro-acculturation
- Understanding the Hispanic Consumer: Shopping and Spending Patterns
- Shopping patterns
- Spending patterns
- Figure 16: Spend, by major category--Hispanic vs. non-Hispanic, 2006
- Beverages: Overview
- Contributing reports
- Abbreviations
- Beverages: Executive Summary
- Beverages: Insights and Opportunities
- Beverages: Fruit Juice and Juice Drinks
- Overview
- Condition of the overall market
- Who buys?
- Young adults
- Figure 17: Incidence of purchasing fruit juice and juice drinks, by key
demographics, May 2006-June 2007
- What Hispanics buy
- Figure 18: Incidence of purchasing fruit juice and juice drinks, by
race/ethnicity, November 2007
- Figure 19: Desirable attributes in pre-prepared juice drinks, by
race/ethnicity, November 2007
- Households with children and other demographic group behavior
- Figure 20: Household frequency of drinking different types of juices, by
key demographics, May 2006-June 2007
- The Mom factor
- Where they buy
- Figure 21: Choice of retail channels to purchase fruit juice and drinks
by immediate or at-home consumption, by age, November 2007
- Innovation
- Beverages: Smoothies
- Overview
- Conditions of the overall market
- Who buys it
- Figure 22: Incidence of smoothie consumption, by race/ethnicity,
December 2007
- Reasons for buying/not buying
- Figure 23: Main reason for drinking smoothies, by race/ethnicity,
December 2007
- Figure 24: Reasons for not drinking made-to-order smoothies, by
race/ethnicity, December 2007
- What Hispanics buy
- Figure 25: Bottled RTD smoothie brands drunk in the last three months,
by race/ethnicity, 2007
- Where Hispanics buy
- Figure 26: Made-to-order smoothie brands drunk in the last three months,
by race/ethnicity, December 2007
- Future growth
- Beverages: Yogurt Drinks
- Overview
- Conditions of the overall market
- Figure 27: Consumption of drinkable yogurt, by age and race/ethnicity,
January-October 2006
- Consumer preferences
- Innovation
- Beverages: Energy Drinks
- Overview
- Condition of the overall market
- Who buys it
- Why they buy it
- Figure 28: Reasons for drinking energy drinks, by race/ethnicity, May
2008
- Where they buy it
- Figure 29: Reasons for drinking energy drinks, by race/ethnicity, May
2006
- Consumer preferences
- Figure 30: Energy drink brand loyalty, by race/ethnicity, February 2007
- Figure 31: Energy drink brand loyalty, by acculturation level, February
2007
- Innovation
- Future growth
- Snacks: Overview
- Contributing reports
- Abbreviations
- Snacks: Executive Summary
- Snacks: Insights and Opportunities
- Snacks: Healthy
- Overview
- Condition of the overall market
- Consumer preferences
- Figure 32: Importance of low-in claims when choosing a healthy snack, by
race/ethnicity, December 2007
- Figure 33: Importance of taste, appetite satisfaction, and packaging
when choosing a healthy snack, by race/ethnicity, December 2007
- Figure 34: Importance of added-value claims when choosing a healthy
snack, by race/ethnicity, December 2007
- Innovation or future growth
- Snacks: Salty
- Overview
- Condition of the overall market
- Consumer preferences
- Figure 35: Household consumption of three or more of five salty snacks,
by race/ethnicity, January-October 2006
- Figure 36: Household consumption of various salty snacks, by
race/ethnicity, January-October 2006
- Figure 37: Parental control of children's salty snack consumption, by
Hispanic origin, May 2007
- Innovation
- Snacks: Frozen
- Overview
- Condition of the overall market
- Figure 38: Household consumption of frozen snacks, by race/ethnicity,
January-October 2006
- Consumer preferences
- Figure 39: Household consumption of frozen snacks, by race/ethnicity,
January-October 2006
- Figure 40: Types/flavors of frozen snacks eaten, by race/ethnicity, July
2007
- Figure 41: Teen consumption of hot frozen snacks, by gender and
race/ethnicity, January-October 2006
- Future growth
- Snacks: Kids'
- Overview
- Condition of the overall market
- Figure 42: Incidence of snacking between meals, December 2007
- Consumer preferences
- Figure 43: What makes snacks fun, by race/ethnicity, December 2007
- Figure 44: Foods eaten as snacks, by race/ethnicity, December 2007
- Figure 45: Attitudes and behavior towards snacking, by race/ethnicity,
December 2007
- Future growth
- Personal Care: Overview
- Contributing reports
- Abbreviations
- Personal Care: Executive Summary
- Personal Care: Insights and Opportunities
- Personal Care: Soap, Bath and Shower Products
- Overview
- Condition of the overall market
- Consumer preferences
- Figure 46: Types of bar soap used, by race/ethnicity, January-October
2006
- Where Hispanics buy
- Figure 47: Where soap is purchased, by race/ethnicity, July 2007
- Figure 48: Where soap is purchased as a gift, by race/ethnicity, July
2007
- Innovation and future growth
- Personal Care: Shampoo and Conditioners
- Overview
- Condition of the overall market
- Consumer preferences
- Figure 49: Usage and frequency of shampoo and conditioner, by
race/ethnicity, May 2006-June 2007
- Figure 50: Attitudes toward shampoos and conditioners, by
race/ethnicity, February 2008
- Preferred brands
- Figure 51: Use of shampoo brands, by race/ethnicity, May 2006-June 2007
- Figure 52: Use of conditioner brands, by race/ethnicity, May 2006-June
2007
- Innovation and future growth
- Personal Care: Natural/organic
- Overview
- Condition of the overall market
- Consumer preferences
- Figure 53: Amount spent on natural/organic personal care in past six
months, by race/ethnicity, February 2008
- Figure 54: Popularity of personal care brands, by race/ethnicity,
February 2008
- Where Hispanics buy
- Figure 55: Place of purchase of natural/organic hair care products, by
race/ethnicity, February 2008
- Future growth
- Personal Care: Children's Personal Care
- Overview
- Condition of the overall market
- Figure 56: Population, by age, race, and Hispanic origin, 2005
- Consumer preferences
- Figure 57: Top purchased character-licensed merchandise, by
race/Hispanic origin, October 2005
- Soap
- Figure 58: Children's personal care products used, by race and Hispanic
origin, January-November 2006
- Hair care
- Figure 59: Children's favorite shampoo brand, by race and Hispanic
origin, January-November 2006
- Oral hygiene
- Sunblock
- Future growth
|
