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SUMMARY
Abstract
The online fashion retail market has boomed in the last five years and shows no signs of stopping. In 2007, Mintel estimates that the market was worth £2.38 billion and for 2008, this is expected to increase by 26.3% to £3 billion. The market is being driven by a widening in consumers TABLE OF CONTENTS
Table of Contents
- Issues in the Market
- Main issues
- Definition
- Industry Insights
- Key points
- Impact from the economic downturn
- Expectations for 2009
- The best online fashion retailers
- Customer expectations and delivery
- What is happening within website navigation?
- Is offline presence essential?
- Marketing strategies trends
- Which e-tailers are best at marketing?
- Will any retailers be able to hold out against going online?
- How can returns rates be reduced?
- What are the obstacles and the opportunities for future growth?
- Internal Market Environment
- Key points
- The growth of the 35-44 shoppers
- Figure 1: Percentage of internet users buying clothing and footwear in
the past three months, by gender, age, socio-economic group and presence of
children, July 2006 and April 2008
- Fashion close to overtaking books
- Figure 2: Top ten, physical goods retailers' websites, actually
purchased from in the last three months, 2003-08
- Broadband: More and faster
- The growth in mobile access
- Figure 3: Broadband internet, at home penetration, 2003-08
- Increasing availability of ranges online
- Internet fraud worries still important
- Figure 4: Extent to which security concerns affect purchasing on the
web, April 2008
- Improving customer experience
- Broader Market Environment
- Key points
- Increased price sensitivity?
- Figure 5: PDI, at current and constant 2003 prices, 2003-13
- Spending slowdown
- Figure 6: Consumer expenditure, 2003-13
- The over-45s to grow
- Figure 7: UK population, by age, 2003-13
- Clothing and footwear price deflation
- Figure 8: Clothing and footwear spending, 2003-08
- Professional and managerial jobs will boost online sales
- Figure 9: UK adult population aged 15+, by socio-economic group, 2003-13
- Market Size and Forecast
- Key points
- Online fashion market booms
- Figure 10: Market size and forecast of online retail sales of clothing
and footwear, 2003-13
- Forecast
- Figure 11: Market size and forecast of online retail sales of clothing
and footwear, 2003-13
- Figure 12: Market size and forecast of online retail sales of clothing
and footwear, 2003-13
- Figure 13: Online spending as a percentage of total spending on clothing
and footwear, at current and constant 2008 prices, 2008-13
- Online spend to take up a tenth of market
- Factors used in the forecast
- Market in Context
- Key points
- Online retail sales
- Figure 14: Online and total retail sales, at current prices (Inc. VAT),
2003-08
- Fashion's share of online
- Figure 15: Online retail sales of clothing & footwear compared with
total online Retail sales (Inc. VAT), 2003-08
- Online becomes major fashion distribution channel
- Figure 16: Consumer online and total spending on clothing and footwear,
at current prices, 2003-08
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Channels of Distribution
- Catalogue retailers dominate
- Multi-channel to expand further
- Figure 17: Shares of online fashion market, by channel, 2008 (est)
- The Consumer -- Where Do They Buy Clothing Online?
- Key points
- Online clothing shopping -- trend data
- Marks & Spencer opens up lead on high street rivals
- Figure 18: Where they buy fashion online, for themselves and for others,
May 2008
- Marks & Spencer a success with AB women
- Debenhams attracts young audience
- John Lewis attracts upmarket gifters
- Next weak on attracting male shoppers
- Figure 19: Where they have bought clothing online, by age, gender and
socio-economic group, May 2008
- Oasis and River Island weak in buying for others
- Burton and Topman competing head on
- Few Dorothy Perkins female shoppers buy for others
- Monsoon fails to attract its core 35-54 audience
- Figure 20: Where they have bought clothing online, by age, gender and
socio-economic group, May 2008
- Sports shops could attract more upmarket customers
- Austin Reed and Wallis miss out on self buyers
- Figure 21: Where they have bought clothing online, by age, gender and
socio-economic group, May 2008
- New Look misses out on older groups
- Tesco a popular choice
- Catalogue operators retain their audience
- ASOS level with Topshop
- Figure 22: Where they have bought clothing online, by age, gender and
socio-economic group, May 2008
- La Redoute could attract more men
- Figleaves attracts male gifters
- Auction sites hugely popular across the spectrum
- Almost half of men haven't bought clothing online
- Figure 23: Where they have bought clothing online, by age, gender and
socio-economic group, May 2008
- Retail Competitor Analysis
- Key points
- Leading pure-players
- Figure 35: Leading pureplay online fashion retailers, 2008
- Catalogue operators
- Figure 36: Leading catalogue fashion retailers, 2008
- Multi-channel retailers
- Figure 37: Leading multi-channel online fashion retailers, 2008
- Evaluation
- Figure 38: Online retailers, evaluation, 2008
- Retailer recommendations
- Retailer Profiles
- Arcadia
- Market positioning
- Strategic evaluation
- Financial performance
- Figure 39: Arcadia, turnover, operating profits and margin, 2002-07
- Brands/product offering
- Advertising and marketing
- ASOS
- Market positioning
- Strategic evaluation
- Financial performance
- Current trading
- Figure 40: ASOS, Group financial performance, 2002-08
- Brands/product offering
- Operational issues
- Advertising and marketing
- Boden
- Market positioning
- Strategic evaluation
- Financial performance
- Figure 41: JP Boden & Co, financial performance, 2001-06
- Brands/product offering
- Operational issues
- Advertising and marketing
- Debenhams
- Market positioning
- Strategic evaluation
- Financial performance
- Figure 42: Debenhams, gross transaction value, turnover, operating
profits, pre-tax profits and margin, 2002-07
- Brands/product offering
- Operational issues
- Advertising and marketing
- Figleaves.com
- Market positioning
- Financial performance
- Figure 43: Figleaves Global Trading Ltd, turnover, operating profits and
margin, 2002-07
- Brands/product offer
- Advertising and marketing
- Littlewoods Shop Direct Group
- Market positioning
- Strategic evaluation
- Financial performance
- Figure 44: Littlewoods Shop Direct Group, turnover, operating profits
and margin, 2002-07
- Brands/retail offering
- Operational issues
- Advertising and marketing
- Marks & Spencer
- Market positioning
- Strategic evaluation
- Financial performance
- Figure 45: M&S UK, retail sales, by merchandise category, operating
profits and margin, 2005-08
- Brands/retail offering
- N Brown
- Market positioning
- Figure 46: N Brown group, turnover, operating profits and margin, 2003-08
- Brands/retail offering
- Next
- Market positioning
- Figure 47: Next, turnover, operating profits and margin, 2003-08
- Brands/retail offering
- Otto UK
- Market positioning
- Figure 48: Freemans, turnover, operating and pre-tax profits and margin,
2002-07
- Figure 49: Grattan, turnover, operating and pre-tax profits and margin,
2002-07
- Brands/retail offering
- Appendix
- Abbreviations & Definitions
- Appendix: Where Do They Buy Clothing Online
- Figure 50: Where they bought clothing online, by region, daily
newspapers, internet usage and supermarket used, May 2008
- Figure 51: Where they bought clothing online, by region, daily
newspapers, internet usage and supermarket used, May 2008
- Figure 52: Where they bought clothing online, by region, daily
newspapers, internet usage and supermarket used, May 2008
- Figure 53: Where they bought clothing online, by region, daily
newspapers, internet usage and supermarket used, May 2008
- Figure 54: Where they bought clothingonline, by region, daily
newspapers, internet usage and supermarket used, May 2008
- Figure 55: Where they bought clothing online, by region, daily
newspapers, internet usage and supermarket used, May 2008
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