Home Delivery - UK - August 2008

TABLE OF CONTENTS

• Issues in the Market
• Definition
• Abbreviations
• Market in Brief
• Market size
• Market conditions
• Ease of ordering
• Media blows
• Shifting attitudes
• Shifting tastes
• Staying in
• Internal Market Environment
• Key points
• Takeaways still popular
  • Figure 1: Consumption of takeaway foods in the last 12 months, 2003-07
• When the chips are down
  • Figure 2: Types of takeaway outlets visited, 2003-07
• Fast food on a go slow
  • Figure 3: Frequency of eating in at fast food restaurants in the last 12 months, 2003-07
• Restaurant uprising
  • Figure 4: Frequency of eating out at restaurants in the last 12 months, 2003-07
• Increasingly adventurous consumers
  • Figure 5: Types of restaurants visited in the last three months, 2003-07
• Changing consumer attitudes
  • Figure 6: Agreement with lifestyle statements, 2003-07
• Increasingly adventurous taste buds
  • Figure 7: Adults who agree with the statements 'I like to eat takeaways meals' and 'I prefer to prepare my meals from scratch', by agreement with other lifestyle statements, 2007
• Home delivery outlets need to keep up with wider food trends
  • Figure 8: Adults who agree with the statements 'I like to eat takeaways meals' and 'I prefer to prepare my meals from scratch', by agreement with other lifestyle statements, 2007
  • Figure 9: Adults who agree with the statements 'I like to eat takeaways meals' and 'I prefer to prepare my meals from scratch', by agreement with other lifestyle statements, 2007
• Bad publicity
• Good publicity
• Legislation
• Immigration clampdown
• Scores on the doors
• Spending more dough
• Is packaging an issue -- in our new green world?
• Broader Market Environment
• Key points
• Stagflation
  • Figure 10: Trends in personal disposable income and consumer expenditure, 2003-13
  • Figure 11: Forecast adult population trends, by socio-economic group, 2003-13
  • Figure 12: Forecast adult population trends, by lifestage, 2001-13
  • Figure 13: Trends in the age structure of the UK population, by gender, 2003-13
• Time is a premium
  • Figure 14: Working population, 2003-13
  • Figure 15: Amount of time spent on occupation on an average working day, 2003-07
• Meal for one
  • Figure 16: UK household sizes, 2003-13
• GB online
  • Figure 17: Internet penetration at home/work/place of study or elsewhere, 2003-08
  • Figure 18: Mobile phone ownership, 2003-07
• Strengths and Weaknesses in the Market
• Strengths
• Skill, will and time
• E-commerce
• Cost control
• Economy
• Weaknesses
• Rising costs
• Fragmented market
• Image
• Ageing population
• Competitive Context
• Key points
• Spend, spend, spend
  • Figure 19: Expenditure priorities, 2007 and 2008
• Eating out
  • Figure 20: The UK market for eating out 2003-13
  • Figure 21: The UK market for eating out, * by sector, 2003-07
• Ready, steady, heat
• Market Size and Forecast
• Key points
• Resilient but not immune to market changes
  • Figure 22: UK home delivery market size, 2003-13
• Past
• Present
• Future
• Factors used in forecast
• Segment Performance
• Key points
• Consumers hooked on convenience
  • Figure 23: UK home delivery market, by sector, 2006 and 2008
• Pizza
• Chinese
• Indian
• Fish and chips
• Other ethnic and fast food
• Burgers
• Brand Communication and Promotion
• Key points
  • Figure 24: Advertising expenditure of selected home delivery brands, 01-Apr-07 to 31-Mar-08
• TV rules
• The direct approach
• Regional solutions
• New tech, old tech
  • Figure 25: Advertising expenditure of selected home delivery brands, 2003-08
• Companies and Products
• Key points
  • Figure 26: Operators by number of outlets and turnover, 2008
• Pizza home delivery brands
• Domino's Pizza Group Ltd
  • Figure 27: Number of outlets for Domino's Pizza UK & IRL, 2003-07
  • Figure 28: Key financial data for Domino's Pizza UK & IRL, 2005-07
• easyPizza (UK) Ltd
• Pizza Hut (Yum! Brands Inc)
  • Figure 29: Key financial data for Pizza Hut (UK) Ltd, 2003-06
• Ethnic and other home delivery
• Clapham House Group plc
  • Figure 30: Key financial data for Clapham House Group Plc, 2005-08
• Deliverance
  • Figure 31: Key financial data for Deliverance Plc, 2005-06
• Harlequin Restaurant Group
• YO! Sushi
  • Figure 32: Key financial data for YO! Sushi, 2007-08
• Internet portals
• Just-Eat.co.uk
• Room Service
• Types of Home Delivery Outlets Used
• Key points
  • Figure 45: Types of home delivery outlets used, 2006-08
• Frequency of Ordering a Home Delivery
• Key points
  • Figure 46: Frequency of ordering a home delivery, May 2008
• Frequent customers buy lower cost meals
  • Figure 47: Frequency of ordering a home delivery, by types of home delivery outlets used, May 2008
• Appendix: Types of Home Delivery Outlets Used
  • Figure 60: Types of home delivery outlets used, by detailed demographics, May 2008
• Appendix: Frequency of Ordering a Home Delivery
  • Figure 61: Frequency of ordering a home delivery, by detailed demographics, January 2008