Make-up - France - August 2008

TABLE OF CONTENTS

• Issues in the Market
• Definition
• Consumer research
• Abbreviations
• Market in Brief
• A slow market, but open to suggestion
• No growth in real terms up to 2013
• Shrinking consumer base
• A youthful market, but penetration is falling
• NPD focusing on technology
• L'Oréal heads the field
• Future
• Internal Market Environment
• Key points
• Strong desire to be fashionable -- and attractive to men
  • Figure 1: Attitudes to personal appearance and cosmetics in France and comparison index, 2007
• Staying fashionable
• Young at heart
  • Figure 2: French adult female population, by age group, 2003-13
• Senior service
• Anti-ageing
• Protect and care
• Performance is everything
• Broader Market Environment
• Key points
• Women of means mean business
  • Figure 3: Trends in French employment, 2000-05
• Problems persist
  • Figure 4: Trends in French PDI, consumer expenditure and GDP, at current and constant prices, 2003-13
• Who's Innovating?
• Key points
• France -- the busiest market
  • Figure 5: NPD in make-up, by country, 2003-07
• The push for premium
  • Figure 6: French new product launches in make-up, % by positioning, Jan-June 2008
• Innovation supports growth
  • Figure 7: French new product launches in make-up, % by sector, 2007
• New product activity by manufacturer
  • Figure 8: French new product launches in make-up, % by company, 2007
• Trends in NPD
• Extra benefits
• Techno
• It's only natural
• New textures and formats
• Market Size and Forecast
• Key points
• Over €1 billion and counting -- slowly
  • Figure 9: French retail value sales of make-up, at current and constant prices, 2003-13
• Forecast
• Factors used in the forecast
• Segment Performance
• Key points
• Face and eye make-up in the driving seat
  • Figure 10: French retail value sales of make-up, by sector, 2006-08
• Essential foundations
  • Figure 11: French retail value sales of face make-up, at current and constant prices, 2003-13
  • Figure 12: French retail value sales of face make-up, by type, 2006-08
• Mascaras lead in eyecare
  • Figure 13: French retail value sales of eye make-up, at current and constant prices, 2003-13
  • Figure 14: French retail value sales of eye make-up, by type, 2006-08
• Gloss over lipstick
  • Figure 15: French retail value sales of lip make-up, at current and constant prices, 2003-13
  • Figure 16: French retail value sales of lip make-up, by type, 2006-08
• Hard as nails
  • Figure 17: French retail value sales of nail make-up, at current and constant prices, 2003-13
  • Figure 18: French retail value sales of nail make-up, by type, 2006-08
• Market Share
• Key points
• A home from home for L'Oréal
  • Figure 19: Brands' retail value shares of make-up, 2006-08
• Companies and Products
• L'Oréal
• LVMH
• Beiersdorf
• Chanel
• Yves Rocher
• Esteé Lauder
• Brand Communication and Promotion
• Key points
• Advertising steps up a gear, as growth slows
  • Figure 20: Main monitored media advertising expenditure on make-up, by country, 2005-07
• Premium brands reap the benefit
  • Figure 21: Share of adspend vs market share, by brand, 2007
• Hey big spenders
• New media begin to bite
  • Figure 22: Main monitored media advertising expenditure on make-up, by companies spending €1 million or more, 2007
• Channels to Market
• Key points
• A changing market place
• 'Selective' remains strong, despite the power of grocery
  • Figure 23: French retail value sales of make-up, by outlet type, 2006-08
• Consumer -- Pan-European Overview
• Key point
• Lipstick use has fallen below average
  • Figure 24: Penetration and frequency of using make-up, by women, by country, 2007
  • Consumer -- Trends in France
• Key points
• Losing customers, but adding value
  • Figure 25: Change in consumer base for make-up in France, 2003-07
• Consumer -- Usage and Attitudes
• Key points
• Fresh-faced
• A young market, but not juvenile
• The influence of affluence
• Who makes up most often?
  • Figure 26: Most valuable consumers for volume sales of foundation in France (VII), 2007
  • Figure 27: Most valuable consumers for volume sales of lipstick/lipgloss in France (VII), 2007
  • Figure 28: Most valuable consumers for volume sales of blushers/highlighters in France (VII), 2007
  • Figure 29: Most valuable consumers for volume sales of eye make-up in France (VII), 2007
  • Figure 30: Most valuable consumers for volume sales of nail varnish in France (VII), 2007
• Appendix
• Consumer -- Usage and Attitudes
  • Figure 31: Penetration of make-up, by women, by demographic sub-group, 2007
• Foundation
  • Figure 32: Penetration and frequency of using foundation, France, 2007
• Blushers/highlighters
  • Figure 33: Penetration and frequency of using blushers & highlighters, France, 2007
• Lipstick/lipgloss
  • Figure 34: Penetration and frequency of using lipstick/lipgloss, France, 2007
• Eye make-up
  • Figure 35: Penetration and frequency of using eye make-up, France, 2007
• Nail varnish
  • Figure 36: Penetration and frequency of using nail varnish, France, 2007
• Any make-up
  • Figure 37: Penetration of of make-up*, France, 2007