Designer Clothing - UK - August 2008

TABLE OF CONTENTS

• Issues in the Market
• Main themes
• Definition
• Market in Brief
• The market -- size and shape
• Adult designer market
• Children's designer market
• The market -- 2008
• Economic pressures
• Consumer sentiment and influences
• Issues
• Counterfeiting and eBay
• Currency movements
• Retail channels
• Online
• Eco/ethical
• The future
• Internal Market Environment
• Key points
• Fashion
• Ethical/eco issues
• Image
• Market changes
• Online
• Counterfeiting
• Dressing well
  • Figure 1: Agreement with selected lifestyle statements, by gender, 2001, 2003, 2005 and 2007
• Broader Market Environment
• Key points
• Population trends favouring affluent ABs
  • Figure 2: Adult population trends, by socio-economic group, 2003-13
• Population changes favour designer clothing
  • Figure 3: Age structure of the UK population, 2003-13
• Designer market not insulated from lower growth PDI
  • Figure 4: Trends in PDI and consumer expenditure, 2003-13
• Media and celebrity influence
• Global tourism
• Competitive Context
• Key points
• 'I'd rather buy...'
  • Figure 5: UK retail sales (including VAT) of watches, handbags, precious metal jewellery and health & beauty treatments, 2003-08
• Health and beauty treatments
• Handbags
• Watches and precious metal jewellery
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Value and Forecast
• Key points
• The market
  • Figure 6: Consumer spending, all adult and children's garments and designerwear (outer and underwear), incl VAT, 2003-08
• Adult designer clothing
  • Figure 7: Consumer spending, all adult garments and designerwear (outer and underwear), 2003-08
  • Figure 8: Consumer spending on childrenswear (outer and underwear) and children's designerwear, incl VAT, 2003-08
• Growth to be slowing in 2008
  • Figure 9: Consumer spending, adult designerwear, current and constant 2003 prices, 2003-08
• The future
• Forecast
  • Figure 10: Forecast, consumer spending on designer wear and clothing, at current prices, 2003-13
  • Figure 11: Forecast, consumer spending on designer wear and clothing, at current prices, 2003-13
  • Figure 12: Forecast, consumer spending on designer wear and clothing, at constant prices, 2003-13
• Segment forecast
  • Figure 13: Forecast, consumer spending on designer wear, by segment, at current prices, 2003-13
  • Figure 14: Forecast of total UK consumer spending on designer wear, by segment, at constant 2008 prices, 2003-13
• Women's designer wear still strongest
• Factors used in the forecast
• Segment Performance
• Key points
• Womenswear is buoyant
  • Figure 29: Consumer spending, total adult and women's designerwear (outer and underwear), incl VAT 2003-08
  • Figure 30: Consumer spending, women's garments and designerwear (outer and underwear), incl VAT, 2003-08
• Men's designerwear outperforms
  • Figure 31: Consumer spending, total adult and men's designerwear (outer and underwear), incl VAT, 2003-08
• Menswear's share
  • Figure 32: Consumer spending, men's garments and designerwear (outer and underwear), incl VAT, 2003-08
• Children's designer clothing
  • Figure 33: Consumer spending on childrenswear (outer and underwear) and children's designerwear, incl VAT, 2003-08
• Companies and Products
• Key points
• Major players
• Aeffe Fashion Group
• Armani Group
• Burberry
  • Figure 34: Burberry, product categories as a percentage of sales, sales growth and category development, 2008
• Calvin Klein
• Christian Dior
• Dolce & Gabbana
• Gucci Group/PPR
• Gucci
• Yves Saint Laurent
• Balenciaga
• Alexander McQueen
• Stella McCartney
• LVMH
• Donna Karan
• Celine
• Kenzo
• Givenchy
• Marc Jacobs
• Pucci
• Paul Smith
• Prada
• Ralph Lauren
• Tommy Hilfiger
• Valentino Fashion Group: Hugo Boss and Valentino
• Vivienne Westwood
• Other designers
• Brand Communication and Promotion
• Key points
• Advertising spend increases
  • Figure 35: Main monitored media advertising expenditure, by designer brands, 2003-07
  • Figure 36: Internet advertising expenditure by designer advertisers, 2003-07
• Channels to Market
• Key points
• Overview
  • Figure 37: UK retail value sales of total designerwear (men's and women's), by outlet type, 2003-07
• Department stores
• Specialist multiples
• Mono-brand stores
• Specialist designer multiples (examples)
• Fashion multiples with designer offers
• Independents
• Internet
• The Consumer -- What They Buy
• Key points
  • Figure 38: What they buy, April 2008
• Little change in garment buying trends
  • Figure 39: What they buy, 2006 and 2008
• Young men are key buyers of designerwear
• Not just a question of affluence
• Sports clothing and underwear the broadest appeal
  • Figure 40: What they buy, by gender, age and socio-economic group, April 2008
• Formalwear and womenswear bought more by affluent
• The over-45s are the non-purchasers
  • Figure 41: What they buy, by gender, age and socio-economic group, April 2008
• The Consumer -- What They Think of Designer Clothing
• Key points
• More convincing is needed
  • Figure 44: What they think of designer clothing, April 2008
• High street winning on style
• Differentiation -- quality, occasions and longevity
• Eco/Fairtrade opportunities?
  • Figure 45: What they think of designer clothing, by gender, age and socio-economic group, April 2008
• Playing on the emotions
• Fakes not such a big issue
  • Figure 46: What they think of designer clothing, by gender, age and socio-economic group, April 2008
• Appendix: Internal Market Environment
  • Figure 49: Agreement with the statement 'It is important to me to look well-dressed', men, by age and socio-economic group, 2001-07
  • Figure 50: Agreement with the statement 'It is important to me to look well-dressed', women, by age and socio-economic group, 2001-07
  • Figure 51: Agreement with the statement 'I like to keep up with the latest fashions', men, by age and socio-economic group, 2001-07
  • Figure 52: Agreement with the statement 'I like to keep up with the latest fashions', women, by age and socio-economic group, 2001-07
  • Figure 53: Agreement with the statement 'A designer label improves a person's image', men, by age and socio-economic group, 2001-07
  • Figure 54: Agreement with the statement 'A designer label improves a person's image', women, by age and socio-economic group, 2001-07
• Appendix: What They Buy
  • Figure 55: What they buy, by Mintel's special groups, region, ACORN groups, technology users, internet usage, daily newspapers, commercial TV viewing and supermarket used, April 2008
• Repertoire
  • Figure 56: Designer items bought, by what items, May 2008
  • Figure 57: Designer items bought, by gender, age and socio-economic group, May 2008
• Repertoire demographics
  • Figure 58: Designer items bought, by ACORN group, commercial TV viewing, region, daily newspaper, technology users, internet usage and supermarket used, May 2008
• What They Think of Designer Clothing -- Detailed Consumer Demograhics
  • Figure 61: What they think of designer clothing, Mintel's special groups, region, ACORN groups, technology users, internet usage, daily newspapers, commercial TV viewing and supermarket used, April 2008
  • Figure 62: What they think of designer clothing, Mintel's special groups, region, ACORN groups, technology users, internet usage, daily newspapers, commercial TV viewing and supermarket used, April 2008