| Request a sample from "The Infoshop", another service of Global Information.
|
SUMMARY
IPTV offers both an offensive and defensive strategy for fixed line telcos in
the increasingly competitive market for broadband consumer services. The OSS
is crucial to ensuring success and offers new opportunities for ISVs and
systems integrators.
TABLE OF CONTENTS
Definitions
Key messages
Fixed line telcos need IPTV
- IPTV is a competitive tool, but the business case is finely balanced
- Service take-up will be slow
- Keys to success for the telco
OSS requirements
- Telcos are being pragmatic
- Service assurance
- Provisioning
- Billing and customer care
- Service bundling requires a single view of the customer
IPTV OSS can be the foundation of next-generation OSS
Suppliers have been slow to recognise the IPTV opportunity
Supplier opportunities
- Opportunities for OSS vendors
- Opportunities for IT services companies
- Managing the home network -- a major challenge to come
|
