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SUMMARY
Many fixed line operators worldwide are suffering from fixed-to-mobile
substitution (FMS). This report investigates the state of affairs of FMS in
Asia-Pacific's developed and developing markets. It also examines current and
potential FMS strategies in the market and gives an outlook of the future for
FMS.
Both access and call substitution are occurring in different levels in all
markets. However, there is little evidence of access substitution trends in
developed markets. Only a small percentage of users are 'cutting the cord',
and it is mostly in Korea, Hong Kong and Singapore. However, users that have
never had any means of communication are choosing not to connect to a fixed
line and are going 'straight to mobile', which is a trend particularly strong
in developing markets. The trend of call FMS is accelerating, and an
increasing percentage of traffic is originated on mobile networks.
TABLE OF CONTENTS
Key messages
Drivers and barriers for FMS
- FMS drivers in Asia-Pacific
- FMS barriers in Asia-Pacific
FMS: the state of play
- Access substitution
- Call substitution
FMS promotion strategies: mobile operators
FMS defence strategies: fixed line operators
- Strategic initiatives
- Marketing tactics
The future of FMS in Asia-Pacific
- Mobile operators
- Fixed operators
- Users
Case studies - developed markets
- Australia
- Hong Kong
- Japan
- New Zealand
- Singapore
- Taiwan
- Korea
Case studies - developing markets
- China
- Indonesia
- India
- Malaysia
- Philippines
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