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SUMMARY
European telco operators have taken different approaches to content
acquisition. Based on initial content strategies, it is clear that most early
European IPTV service providers had one objective in common to offer a
basic line-up of core channels in combination with a limited but exclusive
video on-demand (VoD) library, offering a modest range of 250 500 titles.
This report looks at telco strategies for investing in content acquisition and
challenges for content finance, management and costs, including 4 case
studies:Telefonica, France Telecom, Austria Telecom, Telefonica/O2 Czech
Republic.
TABLE OF CONTENTS
Challenges for content acquisition and management
- Content acquisition approaches and costs
Cost of content and price of service
- Content types and acquisition estimated costs
So is exclusivity a good or bad thing?
Content management and media operating models
Case studies: European telco content strategies
- Telefónica: marriage and divorce with Endemol
- Focus on IPTV Imagenio's performance
- France Telecom: new co-producer on the block?
- Examples in emerging European IPTV markets
Table of figures
- Figure 1 European telcos media services offers
- Figure 2 Comparison of content service costs
- Figure 3 European content acquisition strategies
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