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SUMMARY
A large variety of portable devices are now able to play video content, so
mobile TV won't be just about mobile phones. The video player function is
increasingly added to consumer devices like game decks and digital music
players. Along with the ongoing consumer product innovation, different
business models are being developed in the industry to offer video and TV on
the move to customers, both for on-demand and live content.
This report assesses the strategies and models for TV and video over these
portable devices.
TABLE OF CONTENTS
Key messages
Different strategies and models for TV and video on the move
- Different approaches to portable video/TV
- Mapping of portable TV/video players
- Different business models for the delivery of content on portable devices
TV/video on portable media players
- Video-capable PMP market
- The service and content side of the video PMP market remains to be built
- PMP players' strategies
Strategies for telcos in the PMP market
- Why it matters for telcos
- Potential opportunities to develop
Table of figures
- Figure 1 Video-capable portable devices and content delivery methods
- Figure 2 Video-capable portable devices mapping: size vs. connectivity
- Figure 3 Video-capable portable devices mapping: memory versus price
- Figure 4 Video codecs supported by some portable media players
- Figure 5 Value chain structure in the closed store PMP model
- Figure 6 Value chain structure in the open PMP model
- Figure 7 Value chain structure in the mobile walled garden model
- Figure 8 Value chain structure in the wholesale mobile broadcast model
- Figure 9 Value chain structure in the place-shifting TV model
- Figure 10 Segmentation of the video-capable PMP market
- Figure 11 Forecasted shipments of video-capable PMPs in Western Europe
- Figure 12 Strategic positioning of PMP vendors
- Figure 13 Analysis of opportunities of the PMP market for telecoms
operators
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