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SUMMARY
This report reviews case studies of the mobile payment market and shows how
this market is progressively moving towards the rollout of a new generation of
services. However, success will depend on convenience, interoperability, trust
and the value added by mobile payment services.
TABLE OF CONTENTS
OVUM VIEW
MOBILE PAYMENTS: NEAR THE INFLECTION POINT?
- A TRANSITION IS UNDERWAY
- SUCCESS FACTORS FOR M-PAYMENTS
- KEY MARKET EVOLUTIONS
MARKET SEGMENTATION
- CHANGING PERSPECTIVES
- DEFINITIONS
- THE NEED FOR A BROADER PERSPECTIVE
- MAIN AXES OF DEVELOPMENT
STILL IN SEARCH OF BUSINESS MODELS
- COMPLEXITY OF DEVELOPING PARTNERSHIPS
- COLLABORATIVE VERSUS COMPETITIVE MODELS
- THE ROLE OF INDEPENDENT PLAYERS
CASE STUDY OVERVIEW
MOBILE BANKING CASE STUDIES
- MONITISE
- BRIEF CORPORATE OVERVIEW
- MONITISE'S APPROACH TO MOBILE BANKING
- MONILINK: OVERVIEW OF THE UK M-BANKING SERVICE
- DEVELOPMENTS IN THE US
- BUSINESS MODEL
- NEXT STEPS
- OVUM VIEW
- FIRETHORN
- FIRETHORN'S APPROACH TO MOBILE BANKING
- COMMERCIAL DEVELOPMENT
- BANKID (TELENOR AND NORWEGIAN BANKS)
- OVERVIEW OF BANKID
- PROGRESS
- SERVICES
- BUSINESS MODEL
- OVUM VIEW
- SYBASE 365 M-BANKING SOLUTION
- SOLUTION OVERVIEW
- OVUM VIEW
- RABO MOBIEL
- SERVICE OVERVIEW
- OVUM VIEW
NFC-BASED PAYMENTS
- PEGASUS PROJECT
- PLAYERS INVOLVED
- PILOT PROJECT OVERVIEW
- BUSINESS MODEL
- OVUM VIEW
MONEY TRANSFERS IN DEVELOPING COUNTRIES
- ORANGE MONEY
- SERVICE OVERVIEW
- BUSINESS MODEL
- A STEPPING STONE TO INTERNATIONAL REMITTANCES
- OVUM VIEW
- GLOBE: G-CASH
- THE PHILIPPINES MARKET CONTEXT
- SERVICE OVERVIEW
- MAIN USE CASES
- BUSINESS MODEL
- OVUM VIEW
- VODAFONE
- M-PESA IN KENYA: 1.3 MILLION CUSTOMERS
- VODAFONE-CITIGROUP PARTNERSHIP
- M-PAISA IN AFGHANISTAN
- OVUM VIEW
- GRAMEENPHONE'S BILLPAY
- THE BANGLADESH MARKET CONTEXT
- PROBLEM STATEMENT
- BILLPAY SERVICE
- USAGE UPTAKE
- BUSINESS MODEL
- OVUM VIEW
- EAST AFRICAN OPERATORS
- MTN BANKING
- SOUTH AFRICA: MARKET CONTEXT
- MTN BANKING SERVICE
- SERVICE UPTAKE
- OVUM VIEW
- LUUP
- BRIEF CORPORATE OVERVIEW
- OVERVIEW OF CURRENT SERVICES
- NEW MODEL IN DEVELOPMENT: TRANSACTION PROCESSING BETWEEN
- FINANCIAL INSTITUTIONS
- OVUM VIEW
MOBILE COMMERCE STRATEGIES IN RETAIL
- MPORIA
- BRIEF CORPORATE OVERVIEW
- MPORIA'S APPROACH TO MOBILE SHOPPING
- PRODUCTS AND SERVICES
- BUSINESS MODEL
- SERVICE UPTAKE
- RETAILER EXPERIENCE: SECOND ACT
- OVUM VIEW
- MOBILKOM
- DEVELOPMENT STEPS
- PERFORMANCE OF THE SERVICES
- BUSINESS MODEL
- OVUM VIEW
- PAYPAL MOBILE
- CORPORATE OVERVIEW
- SERVICES
- OVUM VIEW
THE VALUE CHAIN FOR MOBILE PAYMENTS
- OVERVIEW OF THE MOBILE PAYMENT PROCESS
FIGURES:
- FIGURE 1: PUTTING M-PAYMENT IN A BROADER PERSPECTIVE
- FIGURE 2: FOUR MAIN AXES OF DEVELOPMENT
- FIGURE 3: TYPOLOGY OF BUSINESS MODELS IN M-PAYMENTS AND EXAMPLES OF
PLAYERS
- FIGURE 4: MOBILE PAYMENTS: MAIN FOCUS AREAS
- FIGURE 5: MATURITY OF THE MOBILE PAYMENT SERVICES AND PROJECTS
QUOTED IN THE CASE STUDIES
- FIGURE 6: MONILINK: HIGH-LEVEL ARCHITECTURE
- FIGURE 7: BASIC PRINCIPLES FOR MONITISE'S REVENUE MODEL
- FIGURE 8: MONITISE'S MODEL FOR PREPAID TOP-UPS
- FIGURE 9: FIRETHORN'S MOBILE BANKING APPLICATION
- FIGURE 10: SNAPSHOT OF PAYEZ MOBILE MERCHANTS IN THE CITY OF
STRASBOURG
- FIGURE 11: G-CASH CLIENT PROCESSES
- FIGURE 12: BUY.COM'S MOBILE SHOPPING SITE POWERED BY MPORIA
- FIGURE 13: CHECKOUT USING PAYPAL MOBILE ON AN MPORIA-POWERED
SHOPPING SITE
- FIGURE 14: PAYPAL: USER PROCESS FOR TEXT TO BUY SERVICE
- FIGURE 15: PAYPAL: USER PROCESS FOR MOBILE CHECKOUT SERVICE
- FIGURE 16: MOBILE PAYMENT PROCESS OVERVIEW
- FIGURE 17: PROVISIONING THE M-PAYMENT APPLICATION
- FIGURE 18: M-PAYMENT PRODUCT ORDERING AND DELIVERY
- FIGURE 19: PERFORMING MOBILE PAYMENTS
- FIGURE 20: MANAGING THE END-USER ACCOUNT
- FIGURE 21: PERFORMING MOBILE MARKETING/CRM ACTIONS
- FIGURE 22: PLAYERS' POSITIONS ON THE VALUE CHAIN
TABLES:
- TABLE 1: ORANGE'S KEY OPERATIONS IN AFRICA AND MIDDLE EAST (AT END
OF 2007)
- TABLE 2: M-PESA SERVICE FEES
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