| Request a sample from "The Infoshop", another service of Global Information.
|
SUMMARY
The gourmet/premium market is evolving as mainstream Americanconsumers—better-educated and more worldly because of exposure to finefoods and beverages in restaurants and cafés, through watching celebritychefs on TV, and through travel abroad—are trading up to higher levels ofquality and taste. As a result, gourmet chocolates are among the fastest growingsegments of their respective markets. This new Market Trends report, U.S.Gourmet Chocolate Market, examines the growing market for "life' s littleluxury," the premium chocolate. The report concentrates on thepremium market (including See' s, Godiva, Lindt/Ghiradelli, Perugina), but alsoaddresses boutique marketers and mass-market manufacturers that offer upscaleproducts (such as Dove). Introducing Market TrendsMarket Trends is the latest product line from Packaged Facts. These timely,compact reports offer insight and analysis into new product trends, demographicshifts, and consumer behaviors that affect the food, beverage and consumer goodsindustries. Report MethodologyThe information in Market Trends: U.S. Gourmet Chocolate Market is based onboth primary and secondary research. Primary research involved interviews withmarketing, public relations and industry analysts within the food and ingredientmarkets and consultants to the industry. Secondary research entaileddata-gathering from relevant trade, business, and government sources, includingcompany literature. The analysis of consumer demographics derives from SimmonsMarket Research Bureau survey data for fall 2003. What You' ll Get in this ReportMarket Trends: U.S. Gourmet Chocolate Market offers unique perspective on theupscale chocolate market. No other market research report provides the analysisand trends coverage that Gourmet Chocolate offers. Plus, you' ll benefit fromextensive data, presented in easy-to-read and practical charts, tables andgraphs. How You Will Benefit from this ReportIf your company wants to get a head' s up on the trends that will be drivingthe premium chocolate market, you will find this report invaluable, as itprovides a comprehensive package of information and insight not offered in anyother single source. You will gain a thorough understanding of the factors thatinfluence the development of this market. This report will help:- Marketing Managers identify market opportunities and develop targetedpromotion plans for gourmet chocolate.
- Research and development professionals stay on top of competitorinitiatives and explore demand for new premium chocolate introductions.
- Advertising agencies working with clients in the food industry to helpunderstand the product buyer to develop messages and images that compelconsumers to purchase these products.
- Business development executives understand the dynamics of the market andidentify possible partnerships.
- Information and research center librarians provide market researchers,brand and product managers and other colleagues with the vital informationthey need to do their jobs more effectively.
TABLE OF CONTENTS
Chapter 1: Executive Summary- Scope And Methodology
- Gourmet Chocolate
- Report Methodology
- Gourmet Chocolate Sales in Excess of $1 Billion.
- Retail Sales Of Gourmet Chocolate
- Table 1-1: IRI-Tracked Sales of Gourmet Chocolate, 2002-2003
- Retail Sales Growth Rate Slowing
- Figure 1-1: U.S. Retail Sales of Gourmet Chocolate, Annual PercentageGrowth, 1999-2003
- Factors To Market Growth
- Major Marketers And Brands
- The Competitive Situation
- Trends And Opportunities
- Overview Of Consumer Purchasing
Chapter 2: The Market- Market Size and Growth
- Methodology for Sales Estimates
- Overall Market Pegged at Over $1 Billion
- Retail Sales at $243 Million
- Table 2-1: U.S. Retail Sales Growth of Gourmet Chocolate, 1999-2003
- Figure 2-1: U.S. Retail Sales of Gourmet Chocolate, Annual PercentageGrowth, 1999-2003
- Gourmet Chocolate "Aspirants"
- Market Composition
- Market Composition by Retail Channel
- Market Composition by Product Categories
- Seasonal Sales
- Estimated Share of Gourmet Chocolate Dollar Retail Sales bySeasonal/Non-seasonal Category, 2003 (Percent)
- Figure 2-3: Estimated Share of Non-Seasonal Gourmet Chocolate DollarSales by Category, 2003
- Figure 2-4: Estimated Share of Seasonal Gourmet Chocolate Dollar Salesby Category, 2003
- Market Forecasts
- Demographic Trends Smaller-Sized Households Portend More Snacking
- Growing Ethnic Population
- Table 2-2: Projected Ethnic Buying Power in 2007
- Upscale Trends In Chocolate
- Growing Interest in Dark Chocolate
- Sales Growth in Grazing
- Expanded Distribution
- Specialty Chocolate Shops
- Appealing To The Health Conscious
- Role of the Internet
- Projected Market Growth
- Methodology for Sales Estimates
- Retail Sales to Reach $395 Million by 2008
- Figure 2-5: Projected U.S. Retail Sales of Gourmet Chocolates in IRItracked channels, 2003-2008
- Table 2-3: Projected Sales of Gourmet Chocolates in IRI trackedchannels, 2003-2008
- Overall Market to Reach $1.62 billion by 2008
- Figure 2-5: Projected Overall Sales of Gourmet Chocolates, 2003-2008
Chapter 3: The Competitive Situation- Marketers And Brands
- Several Thousand Competitors
- Gourmet Chocolate Leaders
- Chocolates from Belgium
- "Nouvelle American" Style Of Chocolates
- Hundreds of Niche Marketers
- Table 3-1: Selected U.S. Marketers of Gourmet Chocolates
- Private Labels Positioning Upscale
- Marketer And Brand Shares
- Methodology
- Dove Chocolates A Strong Competitor Among Gourmet"Aspirants"
- Lindt Chocolate Candy Rise to $35.9 Million in 2003
- Ferrero Rocher at $47.3 Million in 2003
- Table 3-2: Top Marketers of Gourmet/Premium Chocolate by IRI-TrackedSales and Shares, 2003
- Figure 3-1: Top Marketers of Gourmet Chocolate Candy by IRI-TrackedShare, 2002 vs. 2003
- Sales Estimates of Gourmet Chocolate Companies not Covered by IRI
- Table 3-3: Total U.S. Sales Estimate of Gourmet Chocolate Companiesnot Covered by IRI
- Lindt & Sprungli Leads in Non-Seasonal Segment
- Dove Soars in Mass-Market Seasonal Sales
- Table 3-4: Top Marketers of Non-Seasonal Gourmet Chocolate Candy byIRI-Tracked Sales and Shares, 2003
- Top Marketers of Non-Seasonal Gourmet Chocolate Candy by IRI-TrackedSales and Shares, 2003
- Table 3-5: Top Marketers of Seasonal Gourmet Chocolate Candy by IRI-TrackedSales and Shares, 2003
- Table 3-6: Selected Non-Seasonal Gourmet Chocolate Product Lines by12-Month Increase in Sales, December 2002/2003
- Table 3-7: Selected Seasonal Gourmet Chocolate Product Lines by12-Month Increase in Sales, December 2002/2003
- Marketing Trends
- Retailers Going Upscale
- Marketers Use All Routes
- Mass/Class Barriers Breaking Down
- Leveraging Brand Equity
- Partnerships as Competitive Advantage
- The Importance of Packaging
- Advertising And Promotion Trends
- Brand Association
- Consumer Promotions
- Event Promotions
- Retailer Promotions
- New Product Trends
- New Flavors and Ingredients
- Dark and Varietal Chocolate
- Organic Chocolates
- Artisan Chocolates
- Table 3-8: New Gourmet Chocolate Introductions, 2003-200
- Merchandising Strategies
- Entry in Supermarkets
- Focus on Specialty Stores
- Chocolate Cafes
- Store-in-a-Store Concept
- The Power of Internet
- Online Retailers Multiplying
Chapter 4: Competitive Profiles- Competitive Profile: Godiva Chocolatier (Campbell Soup Co)
- Company Overview- Campbell Soup Co
- Reorganization of Business Operations-2004 Godiva Chocolatier
- Product Line
- Extending Brand Equity
- Godiva Boutiques
- Consumer Promotion-Valentines 2004
- Direct Marketing
- New Products- Valentine and Spring 2003
- Competitive Profile: Chocoladefabriken Lindt & Spr·gli A.G
- Company Overview
- Lindt & Spr·gli USA
- Lindt at Retail
- Lindt Product Line
- Ghirardelli Chocolate Co.
- Ghirardelli Product Line
- Lindt Marketing Strategies
- Lindt and Ghirardelli - New Products 2003
- Internet Operations
- Competitive Profile: See\'s Candies, Inc.
- Company Overview
- Product Line
- See\'s- Gourmet Chocolates for the Mass Market
- Seasonal Sales
- Internet Operations:
- Competitive Profile: Ferrero USA Inc
- Company Overview
- Product Line-
- Ferrero Rocher
- Distribution
- Packaging
- Competitive Profile: Perugina (Nestlé S.A)
- Company Overview
- Product Line
- Encouraging Self Consumption
- Promotional Offer
- Internet Operations
- Competitive Profile: Joseph Schmidt
- Company Overview
- Product Line
- Expanded Distribution
- Publicity through Chocolate Exhibits
- Competitive Profile: Lake Champlain Chocolates
- Company Overview:
- Retail Outlets
- Product Line
- New Products
- Competitive Profile: Endangered Species
- Company Overview
- Social Cause Marketing
- Product Line
- Competitive Profile: Fran\'s Chocolates
- Company Overview
- Product Line
- Innovations in Packaging and Ingredients
- Competitive Profile: Ethel M Chocolates
- Company Overview
- Product Line
- Customized Products
- Competitive Profile: Scharffen Berger
- Company Overview
- Product Line
- Differential Packaging
- Social Commitment
- Valentine Promotion
- Other Major Marketers
Chapter 5: The Consumer- Note on Simmons Survey Data and Figures
- Purchasing Patterns
- Demographic Characteristics
- Age Patterns
- Ethnic Consumers
- Regional Skew to the North East
- Table 5-1: Demographic Characteristics Favoring Purchase of Chocolate& Hard Roll Candy.
- Table 5-2: Demographic Characteristics Favoring Purchase of Dove Promises
- Category
- Table 5-3: Demographic Characteristics Favoring Purchase of Ferrero RocherChocolates
- Table 5-4: Demographic Characteristics Favoring Purchase of GodivaChocolates
- Table 5-5: Demographic Characteristics Favoring Purchase of Other GourmetChocolate Brands
- Table 5-6: Demographic Characteristics Favoring Consumption of Sweets
- Table 5-7: Demographic Characteristics Favoring Consumption of GourmetFoods
Chapter 6: Trends and Opportunities- Changing Demographics
- Dark Chocolates, the New Craze
- Self Indulgence in Gourmet Chocolates
- Product Innovations
- Increased Retail Presence
- The Health Conscious Consumer
Appendix: Addresses of Selected Marketers
|
