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SUMMARY
Faced by rampant discounting and shrinking margins, pet product marketers arecharting new courses of growth via premium products, and natural/organicproducts are at the center of the new product explosion. In the pet food market,for example, the number of new products carrying the package tag "natural"has nearly doubled in 2004, with organic products growing at an even fasterclip. Altogether, Packaged Facts estimates that natural and organic food andnon-food supplies for pets racked up sales of approximately $750 million in2004, based on double-digit annual sales gains that show no sign of abating. This all-new report from Packaged Facts examines the most dynamic area of thedomestic pet products market, based on comprehensive secondary research as wellas primary research, including interviews with industry insiders and attendanceat the 2004 APPMA show. The U.S. Market for Natural Pet Products explores keycompetitive trends in four categories?natural/organic pet food,natural/alternative cat litter, natural pet health/grooming products, andnatural pet toys & accessories?making cross-category comparisons notavailable elsewhere. For each category, the report charts historical sales andprojections; analyzes marketing and new product trends driving sales of naturalpet products; and examines cross-tabulated Simmons Market Research Bureau dataon consumer opinions and product purchasing. Introducing Market Trends - Market Trends is the latest product line from Packaged Facts. Thesetimely, compact reports offer insight and analysis into new product trends,demographic shifts, and consumer behaviors that affect the food, beverageand consumer goods and services industries.
Report Methodology - The information in Market Trends: The U.S. Market for Natural Pet Productswas obtained from both primary and secondary research. Primary researchentailed attendance at the 2004 APPMA (American Pet Products ManufacturersAssociation) show, an on-site examination of the retail milieu includingveterinary clinics, grooming shops, and pet specialty shops; and interviewsand informal discussions with trade associations and magazines. Secondaryresearch included extensive Internet canvassing and research- anddata-gathering from relevant trade, business, and government sources;company reports including annual reports, 10Ks, and other financial releasesfrom public companies; company profiles in trade and consumer publications;and other reports by Packaged Facts, which has been reporting on pet-relatedmarkets for nearly two decades. Our market size estimates are based on tradeassociation membership statistics and consumer surveys, U.S. Bureau of LaborStatistics Consumer Expenditure Surveys, interviews with the above-notedindustry participants, market size estimates appearing in the trade press,and reported revenues of major service providers. Our analysis of consumerdemographics derives primarily from the Simmons Market Research Bureauspring 2004 consumer survey.
What Youll Get in this Report - Market Trends: The U.S. Market for Natural Pet Productsoffers uniqueperspective on this burgeoning market. No other market research reportprovides the analysis and trends coverage that this report offers. Plus,youll benefit from extensive data, presented in easy-to-read andpractical charts, tables and graphs.
TABLE OF CONTENTS
Chapter 1 Executive Summary Chapter 2 Market Overview - Scope of Report: Four Product Categories
- Market Size and Growth
- Table: U.S. Retail Sales of Natural Pet Products, 2000-2004 MarketComposition
- Figure: Share of Natural Pet Product Sales by Category, 2004
- Figure: Share of Natural Pet Product Sales by Retail Outlet, 2004
- Market Drivers and Forecasts
- Table: Projected U.S. Retail Sales of Natural Pet Products, 2004-2009Competitive Overview
- Table: Selected U.S. Marketers of Natural Pet Food, 2004 Consumer Trends
Chapter 3 Natural Pet Food - Category Definition: Natural and Organic
- Market Trends
- Table: U.S. Retail Sales of Natural Pet Food, 2000-2009
- Competitive Overview
- Table: Selected U.S. Marketers of Natural Pet Food, 2004
- Marketing Trends
- Table: Natural Pet Food: Selected New Product Introductions, January2004-October 2004
Chapter 4 Natural Cat Litter - Category Definition: Also Called "Alternative"
- Market Trends
- Table: U.S. Retail Sales of Natural Cat Litter, 2000-2009
- Competitive Overview
- Table: Selected U.S. Marketers of Natural Cat Litter, 2004
- Marketing Trends
- Table: Natural Cat Litter: Selected New Product Introductions, January2004-October 2004
Chapter 5 Natural Pet Health/Grooming Products - Category Definition: Flea/Tick Controls, Shampoos, OTC Remedies
- Market Trends
- Table: U.S. Retail Sales of Natural Pet Health/Grooming Products,2000-2009
- Competitive Overview
- Table: Selected U.S. Marketers of Natural Pet Health/Grooming Products,2004
- Marketing Trends
- Table: Natural Pet Health/Grooming Products: Selected New ProductIntroductions, January 2004-October 2004
Chapter 6 Natural Pet Toys & Accessories - Category Definition: Toys, Collars/Leashes, Carriers, etc.
- Market Trends
- Table: U.S. Retail Sales of Natural Pet Toys & Accessories, 2000-2009
- Competitive Overview
- Table: Selected U.S. Marketers of Natural Pet Toys & Accessories, 2004
- Marketing Trends
- Table: Natural Pet Toys & Accessories: Selected New ProductIntroductions, January 2004-October 2004
Appendix: Addresses of Selected Marketers
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