Market Trends: The U.S. Cosmeceuticals and Anti-Aging Products Market

SUMMARY

At $12.4 billion and posting strong progress, consumer skincare, haircare,and makeup products that beautify as they address health problems or concernsare a booming market. The idea of "cosmeceuticals" began with a fewanti-aging preps in the early 1990s, and now even encompasses shampoos withstress-relieving scents, or lipstick with sunscreen. New attitudes about beauty,the burgeoning pop prestige retail channel, and Americas changing ethnic mixare all driving sales. But finding the right niche is not easy: This newPackaged Facts report is organized to help execs compete successfully in thehighly fragmented cosmeceuticals marketplace. Packaged Facts trademarkin-depth analysis is complemented by historical and projected dollar data, brandshares, and Simmons demographic profiles. The strategies of LOreal, EsteeLauder, P & G, and Beiersdorf are discussed, among others.

Introducing Market Trends

Market Trends is the latest product line from Packaged Facts. These timely,compact reports offer insight and analysis into new product trends, demographicshifts, and consumer behaviors that affect the food, beverage and consumer goodsindustries.

Report Methodology

The information in Market Trends: Cosmeceuticals is based on both primary andsecondary research. Primary research involved interviews with marketing, publicrelations and industry analysts within the grooming markets and consultants tothe industry. Secondary research entailed data-gathering from relevant trade,business, and government sources, including company literature. The analysis ofconsumer demographics derives from Simmons Market Research Bureau survey datafor spring 2004.

How You Will Benefit from this Report

If your company wants to get a heads up on the boon in cosmeceuticalproducts, you will find this report invaluable, as it provides a comprehensivepackage of information and insight not offered in any other single source. Youwill gain a thorough understanding of the factors that influence the developmentof this market. Plus, youll benefit from extensive data, presented ineasy-to-read and practical charts, tables and graphs.

This report will help:

• Marketing Managers identify market opportunities and develop targetedpromotion plans for new products and ingredients.
• Research and development professionals stay on top of competitorinitiatives and explore demand for new cosmeceutical product introductions.
• Advertising agencies working with clients in the personal care industry tohelp understand the product buyer to develop messages and images that compelconsumers to purchase these products.
• Business development executives understand the dynamics of the market andidentify possible partnerships.
• Information and research center librarians provide market researchers,brand and product managers and other colleagues with the vital informationthey need to do their jobs more effectively.

TABLE OF CONTENTS

I Executive Summary

• Methodology
• Clarification of Terms

II The Products

• Scope of This Report
• Three Cosmeceutical Categories: Skincare, Color Cosmetics, Haircare
• Skincare
  • Anti-Aging
    • Body
    • Face
  • Facial Cleansing
  • Hand & Body Lotion
• Moisturizers
  • Suncare
• Color Cosmetics
  • Face
    • Blusher
    • Concealer
    • Foundation
    • Powder
    • Makeup Remover
  • Lip
  • Eye
• Haircare
  • Shampoo
  • Conditioner/Treatments
  • Hair Growth
    • Formulations for Ethnic Consumers
    • Regulation

III The Numbers

• Sales in Brisk Pace to $12.4 Billion in 2004
• R & D + Pop Prestige + Awareness = $$$
• Cosmeceutical Skincare Hits $6.4 Billion
• Haircare Brushes $2.9 Billion
• Makeup Climbs Past $3.1 Billion
• Breakout by Category/Segment

IV What Lies Ahead

• More Plastic Surgery, More Maintenance, More

Prevention

• Prime Cosmeceutical Audience Is Middle-Agers...
• ...But Younger Auds Are Building, Too
  • Ethnics Embracing Non-Ethnic-Specific Cosmeceuticals
• Thank the Fab Five: More Men Thinking Cosmeceutically Pop PrestigePurveyors Proliferate
  • The Spa Craze Affects the Retail Sphere
  • Fine-Tuned Packaging to Keep Driving Sales

V Projected Sales

• Cosmeceuticals in Push to $14.8 Billion in 2010

VI The Competitive Situation

• The Marketers
• Number of...
• Types of Companies Involved
• Overview
• Marketer Shares
• Anti-Aging
• Body
• Face
• Hair Conditioner
• Hand and Body Lotion
• Moisturizer
• Suncare
• Competitive Profile: Alberto-Culver
• Competitive Profile: Beiersdorf
• Competitive Profile: Estee Lauder
• Competitive Profile: Johnson & Johnson/Neutrogena
• Competitive Profile: LOreal
• Competitive Profile: Procter & Gamble
• Competitive Focus: Ethnic Marketers

VII Marketing and Product Trends

• New Product Trends
• Consumer Advertising Expenditures
• Consumer Advertising Positioning
• Anti-Aging Themes in Fore
• Consumer Promotions

VIII At the Retail Level

• The Traditional Path, Plus DSD
• New Distribution Network Empowers Smaller Players
• Rich Margins for Cosmeceuticals
• Retail Profile: Sephora
• Retail Profile: The Body Shop

IX The Consumer

Appendix: Addresses of Selected Marketers