The U.S. Market for Sauces, Spices, Seasonings and Dressings

SUMMARY

This report from Packaged Facts, The U.S. Market for Sauces, Spices, Seasonings and Dressings, details the $11 billion market for what we've called food "add-ons." This all-new report examines the changing face of the food add-on market, explores key competitive trends in four segments off the add-on market-- sauces, seasonings & spices, dressings, and dips --making cross-category comparisons not available elsewhere. For each category, the report charts historical sales and projections; analyzes marketing and new product trends driving sales of food add-on products; and examines cross-tabulated Simmons Market Research Bureau data on consumer opinions and product purchasing.

Report Methodology

The information in The U.S. Market for Sauces, Spices, Seasonings and Dressings is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2003) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for spring 2004. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at every segment of the sauces, spices and dressings markets, examining trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on sales of these products. It provides up-to-date competitive profiles of marketers of sauces, spices, seasonings and dressings and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the food industry.

What You'll Get in this Report

The U.S. Market for Sauces, Spices, Seasonings and Dressings makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Sauces, Seasonings, Spices and Dressings offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream food marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• The Consumer
• The Products

TABLE OF CONTENTS

Chapter 1

• Report Scope
• Table 1-1 Product Categories and Segments Covered By This Report
• Methodology
• Report Structure

The Market

• Table 1-2 Retail Sales of Sauces, Seasoning & Spices and Dressings & Dips in the U.S.
• Market Segments
• Figure 1-1 Share of Food "Add-On" Market, by Category
• Table 1-3 Retail Sales by Category, 1999-2004 (in millions $)

Key Market Trends

• Healthy Products Flood the Market
• Products Get Bolder With Regional and Ethnic Flavors
• Sauces and Dressings Go Organic
• Home Cooking Means More Add-ons

Top Marketers & Brands

• Table 1-4 Top Marketer by Category, 2003
• Table 1-5 Top Brand by Category, 2003

The Consumer

• Table 1-6 Consumption of Sauces, Seasonings and Spices, Dressings and Dips, By Category, (percentage of consumers using the product)

Market Projections

• Table 1-7 U.S. Project Retail Sales for Sauces, Seasonings and Spices, Dressings and Dips Market 1999-2009 (in billions)
• Table 1-8 U.S. Projected Retail Sales for Sauces, Seasonings and Spices, Dressings and Dips 2009

Chapter 2

• Product Definition
• Market Overview
• Table 2-1 U.S. Retail Sales of Sauces, 1999-2004
• Market Segments
• Figure 2-2 Market Share by Sauce Sub-Categories, 2003
• Table 2-2 IRI-Tracked Sales of Sauce, by Category, 1999-2004
• Market Size and Growth Projections
• Table 2-3 Projected Retail Sales of Sauces, 2004-2009

Factors to Market Growth

• Healthier Sauces For Health- and Diet-Conscious Consumers
• Sauces Go Organic
• Table 2-4 Italian/Spaghetti Sauce Sales: Conventional and Organic Overall versus Organic Brands
• Exotic Flavors and Regional Inspirations Attract Consumers and Boost Demand
• Multi Cultural Society Boosts Sales of Asian, Mexican Sauces
• (Convenient) Home Cooking on the Upswing
• Fun With Hot Sauce Branding
• Salt Substitutes Pose A Major Hurdle
• Need for Convenience Influences Product Variations

Top Marketers

• Overview
• Table 2-4 Top 10 Sauce Marketers by Market Share, 2002-2004
• Sauce Performance Declines in 2003-04
• Table 2-5 IRI-Tracked Sales of Top 10 Sauce Marketers, 2002-2004
• Table 2-6 Top Sauce Marketers, By Category, 2004

Top Sauce Brands

• Overview
• Table 2-8 Top 10 Sauce Brands by Market Share, 2002-2004
• Prego Leads, But Is in Decline
• Table 2-9 IRI-Tracked Sales of Top 10 Sauce Brands, 2002-2004
• Table 2-10 Sales and Share of Top Sauce Brands, 2003-2004
• Outlook for Sauces
• New Product Introductions
• Table 2-11: Sauces: Selected New Product Introductions

Chapter 3

• Product Definition

Market Overview

• Table 3-1 U.S. Retail Market of Spices and Seasonings, 1999-2004 Market Segments
• Table 3-2 IRI-Tracked Sales of Spices & Seasonings, by Segment, 1999-2004
• Figure 3-1 Spices/Seasonings Market Share, by Segment, 2004 Market Projections
• Table 3-3 Projected U.S. Sales of Spices/Seasonings, 2005-2009
• Figure 3-2 Projected U.S. Sales of Spices/Seasonings, 2005-2009

Factors to Market Growth

Private Labels Are Spicing Up The Competition Increased Stocking of Specialty Foods Kosher Salt Goes Mainstream Table 3-4 Consumer Experience with Kosher Salt Sea Salt Sets Sail Table 3-5 Consumer Experience with Sea Salt Holiday Season Drives Sales Cultural Influences on Flavor Trends Celebrity Spices Convenience Offered by Spice Blends Health Conscious Consumers Look For Organic Spices Increasing Awareness of Salt Substitutes

Top Marketers

• Overview
• Table 3-6 Top 10 Spices/Seasonings Marketers
• Performance Analysis
• Table 3-7 IRI-Tracked Sales of Top 10 Spice/Seasonings Marketers

Top Brands

• Overview
• Table 3-8 Percentage Market Share for Top 10 Spice/Seasonings Brands
• Performance Analysis
• Table 3-9 IRI-Tracked Sales of Top 10 Spice/Seasonings Brands
• Table 3-10 IRI-Tracked Sales for Top Spices/Seasoning Brand, by Segment, 2003-2004

New Product Introductions

• Table 3-11 Selected New Product Introductions: Spices & Seasonings

Chapter 4

• Product Definition

Market Overview

• Table 4-1 U.S. Total Retail Sales of Dressings, 1999-2004
• Market Segments
• Table 4-2 IRI-Tracked Sales for Dressings, by Segments, 1999-2004
• Figure 4-1 Salad Dressings Market Share, by Category, 2004

Market Size & Growth Projections

• Table 4-3 Projected Retail Sales of Dressings, 2005-2009
• Figure 4-2 Projected Retail Sales of Dressings, 2005-2009

Top Marketers

• Overview
• Table 4-6 Market Share of Top 10 Dressings Marketers, 2002-2004
• Market Leader Kraft Sees Sales Decline
• Table 4-7 IRI-Tracked Sales of Top 10 Salad Dressing Marketers, 2002-2004

Top Brands

• Overview
• Table 4-8 Market Share for Top 10 Salad Dressing Brands, 2002-2004
• Table 4-9 IRI-Tracked Sales of Top 10 Salad Dressing Brands, 2002-2004

Factors to Market Growth

• Organic Toppings for the Organic Lettuce and Tomatoes
• The Obesity Drumbeat May Change Eating Habits
• Table 4-4 Top-10 Lunch Items
• Diet Conscious and Healthy Influence Product Introduction
• Low-fat or Full-fat Dressings: The Controversy Continues
• Gourmet Options Proliferate
• Rising Prices Have a Chilling Effect at the Supermarket
• Retailers' Sales Strategies
• Cashing In On Low-Carb
• Dollar Stores Beef up Dressings Sales
• Table 4-5 Top 15 Products Sold in Dollar Stores, 2002

New Product Introductions

• Table 4-10 Selected New Product Introductions: Dressings

Chapter 5

• Product Definition

Market Overview

• Table 5-1 U.S. Retail Market for Dips, 1999-2004
• Figure 5-1 U.S. Retail Market for Dips, 1999-2004

Market Segments

• Table 5-2 IRI-Tracked Sales of Dips, by Sub-Category Sales, 1990-2004
• Figure 5-2 Share of Dip Market, 2004, Refrigerated vs. Frozen
• Market Size & Growth Projections
• Table 5-3 Projected U.S. Market for Dips, 2004-2009
• Figure 5-3 Projected U.S. Market for Dips, 2004-2009

Factors To Market Growth

• Healthier Dips
• Onion Flavors Represent Over 90 Percent Of All Dips Sold
• Table 5-4 New Product Introductions - Dips and Salad Toppings, By Flavor
• Popularity Of Pre-Cut Vegetable Boosts Dip Sales
• Marketers Launch Dips In Fresh Flavors
• Vegetable-Based Dips Appeal to Low-Carb, Low-Fat Consumers
• Combo Packs Entice Consumers
• Home Entertaining and Pure Entertainment
• Americans' Love of Snacking
• Exotic Dips
• With Mainstream Mexican, Dips Are Booming

Top Marketers

• Overview
• Table 5-4 Top 10 Dip Marketers, by IRI-Tracked Sales, 2002- 2004
• T. Marzetti Performance Analysis
• Table 5-5 IRI-Tracked Sales by Top-10 Dip Marketers, 2002-2004

Top Brands

• Overview
• Table 5-6 IRI-Tracked Market Share of Top 10 Dip Brands, 2002- 2004
• Table 5-7 IRI-Tracked Sales of Top 10 Dip Brands, 2002- 2004
• Outlook for Dips

New Product Introductions

• Table 5-8 The U.S. Dip Market: Selected New Product Introductions

Chapter 6

Ad Spending

• Table 6-1 Selected Ad Spends for Sauces, Spices, Seasonings &
• Dressings
• Leaders Boost Ad Spends

Key Marketing Trends

• Cross Merchandising
• In-store Sampling
• Co-branding Strategies
• Hispanic Marketing Stresses Traditional Tastes
• Knorr Looks to South of the Border
• New Packaging Innovations
• Product Innovation Alive in the Sauces/Spice Market
• Table 6-2 The U.S. Sauce Market: Selected New Product Innovations
• Table 6-3 The U.S. Dressings Market: Selected New Product Innovations
• Table 6-4 The U.S. Spices & Seasonings Market: Selected New Product Innovations

Chapter 7

• Almost Every Home Uses Sauces/Condiments
• Table 7-1 Consumer Shopping Behaviors for Sauces/Dressings/Spices
• Salad Dressings Are As Widespread
• Spices Enjoy 91.2% Penetration
• Figure 7-1 U.S. Household Penetration by Category

Simmons Analysis

• BBQ Sauces Reach 80% of Households
• Table 7-2 U.S. Adult Consumption of Sauces, by Type
• Gravy/Sauce Mixes More Popular Among African Americans
• Table 7-3 Gravy/Sauce Usage, By Race/Ethnicity
• Barbecue Sauce Ranks No. 1 in Popularity
• Table 7-4 Consumer Preferences for Barbecue Sauce
• A-1: The Most Popular Sauce Brand
• Table 7-5 Consumer Preferences for Popular Sauce Brands
• Gen-X/Younger Boomers Heavy Users of Sauces
• Table 7-6 Sauce Use By Age Group, Sauce Type
• Sauces Favored Among Lower Income Groups
• Table 7-7 Sauce Use, By Household Income
• Most Households Use Prepared Salad Dressings
• Ranch Tops Salad Dressing Flavor List
• Table 7-8 Salad Dressing Preferences, by Flavor
• Table 7-9 Salad Dressing Preferences, by Type and Race/Ethnicity
• Older Consumers Opt For Low-fat, Reduced-calorie Dressings
• Table 7-10 Preferred Salad Dressing Type (Low-Fat, Reduced-Calorie, Regular), by Age
• Higher Income Groups More Health Conscious
• Table 7-11 Preference for Salad Dressing Type, by Household Income
• Kraft The Top Brand
• Kids in Household = Usage of Kraft
• Table 7-12 Salad Dressing Preferences, by Brand
• Table 7-13 Significant Consumer Characteristics for Kraft Salad Dressings
• Newman's Own Skews High Income, High Education
• Table 7-14 Significant Consumer Characteristics for Newman's Own Salad Dressings
• McCormick Spices/Seasonings Rule the Roost
• Table 7-15 Consumer Preferences for Spices & Seasonings Brands

Chapter 8

• Campbell Soup Company
• Table 8-1 Selected Brand Portfolios - Campbell Soup Co., 2003
• Figure 8-1 Revenues - Campbell Soup Co., 2000-2003
• ConAgra Foods
• Table 8-2 Selected Brand Portfolios - ConAgra Foods, 2003
• Figure 8-2 Revenues - ConAgra Foods, 2001-2004
• Frito Lay Inc.
• Table 8-3 Selected Brand Portfolios - Frito Lay, 2003
• Figure 8-3 Revenues - Frito Lay, 2000-2003
• HJ Heinz Inc.
• Table 8-4 Selected Brand Portfolio - HJ Heinz Inc.
• Figure 8-4 Revenues - HJ Heinz Inc., 2000-2003
• Kraft Foods Inc.
• Table 8-5 Selected Brand Portfolio - Kraft Foods Inc., 2003
• Figure 8-5 Revenues - Kraft Foods Inc., 2000-2003
• McCormick & Company, Inc.
• Table 8-6 Selected Brand Portfolio McCormick & Company, Inc
• Figure 8-6 Revenues - McCormick & Company, Inc., 2000-2003
• Newman's Own Inc.
• Table 8-7 Selected Brand Portfolio - Newman's Own Inc.
• Figure 8-7 Revenues - Newman's Own Inc., 2000-2003
• Nestle USA Inc.
• Table 8-8 Selected Brand Portfolio - Nestle USA Inc.
• The Clorox Company
• Table 8-9 Selected Brand Portfolio - Clorox Co
• Figure 8-8 Revenues - Clorox Company, 2001-2004
• T. Marzetti Company
• Table 8-10 Selected Brand Portfolio - T. Marzetti Company
• Unilever PLC
• Table 8-11 Selected Brand Portfolio - Ragu Foods Company (Unilever)
• Table 8-12 Selected Brand Portfolio - Bestfoods (Unilever)
• Table 8-13 Selected Brand Portfolio - Lipton (Unilever)
• Figure 8-11 Revenues - Unilever, 1999-2003
• Dean Foods Co.
• Table 8-14 Selected Brand Portfolio - Dean Foods Co.
• Figure 8-12 Revenues - Dean Foods Co.
• Morton Salt Co.
• Figure 8-13 IRI-Tracked Sales for Morton Salt Co., 1999-2003 (Seasonings and Spices)