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SUMMARY
Children's video, or kidvid, is a $4.8 billion market pumped by sell-through
(as opposed to rental), families' conversions to DVD, and today's kids'
remarkable media savvy. Not only are kids aware of every entertainment trend,
they have more spending power - and have more spent on them - than any
previous generation. When targeting them, it is important to recognize that
kids have made the most of parental permissiveness, and could soon start their
own country, if not their own planet...
In this latest Packaged Facts report on the kidvid business, The U.S. Market
for Children's Video Products, media execs (or other execs looking to tie in
kidvid to food, fast food, personal care, or general merchandise promos) shall
find in-depth coverage of historical and projected sales in both sell-through
and rental channels; demographic profiles based on Simmons data (including
data compiled from surveying kids and teens, ages 6 to 18); and Packaged
Facts' usual thorough analysis of marketplace influences - from the expanding
kid population, to video on demand. Competitive strategies of Disney, Fox,
Time Warner, Viacom/Nickelodeon, and others are examined. With one hit kidvid
title playable to generations of kids, shrewd execs will use this report to
make the most of an evergreen audience.
Report Methodology
The information in The U.S. Market for Children's Video Products is based on
both primary and secondary research. Primary research involved on-site
examination of the retail milieu, interviews with marketing, public relations
and industry analysts within the video market and consultants to the industry.
Secondary research entailed data-gathering from relevant trade, business, and
government sources, including company literature. Packaged Facts has derived
mass merchandiser sales figures from Information Resources, Inc. (IRI)
InfoScan sales-tracking data. New product information is gathered via
literature research, personal interviews and data compiled by ProductScan, a
service of Marketing Intelligence Service Ltd. Consumer information was
derived from Simmons Market Research Bureau, fall 2004 National Consumer
Survey.
What You'll Get in this Report
The U.S. Market for Children's Video Products makes important predictions and
recommendations regarding the future of this market, and pinpoints ways
current and prospective marketers can capitalize on current trends and
spearhead new ones. No other market research report provides both the
comprehensive analysis and extensive data that The U.S. Market for Children's
Video Products offers. The report addresses the following segments:
- The Market (including market size and composition, and projected market
growth)
- The Marketers (including discussions of specific marketer brand and market
shares)
- Competitive Profiles (of the mainstream marketers, specialists and
up-and-coming niche players, and analyses of the products they market)
- Retail Strategies (including mass marketers, rental outlets and mail
delivery)
- The Consumer (who's buying what, and where)
- The Products
- Trends and Opportunities
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