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SUMMARY
Several trends are driving the skin care market, some moving on independent
parallel paths and others influencing each other and spawning new areas of
growth. Skin care is becoming increasingly more high tech but at the same time
there is growing popularity in natural and organic products. Since innovation
is more and more the price of entry, the lines between prestige and mass
brands are more and more blurred. Baby Boomers are still a core consumer
market but there is great potential in more targeted areas such as men's and
ethnic skin care.
It is a complex and highly competitive market. This all new Packaged Facts
report covers sales and market share in the facial moisturizers, facial
cleansers, and hand and body lotion categories. It explores competitive
strategies for major players. The report looks at ad spending and creative
approaches, the competitive situation, distribution, and demographic trends
affecting the skin care market.
Report Methodology
The information in The U.S. Market for Skincare Products is based on both
primary and secondary research. Primary research involved an examination of
the retail milieu, discussions with marketing, public relations and industry
analysts within the skincare market and consultants to the industry. Secondary
research entailed data-gathering from relevant trade, business, and government
sources, including company literature. Packaged Facts has derived mass
merchandiser sales figures primarily from Information Resources, Inc. (IRI)
InfoScan sales-tracking data. Figures provided on national consumer
advertising expenditures are based primarily on data compiled by CMR/TNS Media
Intelligence U.S., the leading provider of strategic advertising and marketing
communications intelligence. The analysis of consumer demographics derives
from Simmons Market Research Bureau survey data for 2004. New product
information is gathered via literature research, personal interviews and data
compiled by ProductScan, a service of Marketing Intelligence Service Ltd.
The report looks at key segments of the skincare category, examining trends
for growth and projecting sales of products through 2009. It analyzes consumer
demographics and their current and projected impact on sales of skincare
products. It provides up-to-date competitive profiles of marketers of skincare
products and brands and discusses the influence of demographic trends as a
driver of retail trends. The report also spotlights new products and current
distribution trends, and offers readers trends and marketing opportunities
within the skincare industry.
TABLE OF CONTENTS
Chapter 1 Executive Summary
- Scope of the Report
- The Market
- A $4.6 Billion Market
- Table 1-1 U.S. Retail Sales of Skincare Products,
- 2000-2004 (in billion $)
- Table 1-2 IRI-Tracked U.S. Mass-Market Sales of Skincare Products,
- 2000-2004 (in million $)
- Major Mass-Marketers
- Table 1-3 IRI-Tracked U.S. Mass-Market Sales of Top 10 Skincare
Marketers, (in million $)
- Prestige Marketers
- Marketing Trends
- Advertising Expenditures
- New Product Trends
- Consumer Profile
- Outlook
Chapter 2 The Products
- Anatomy of The Skin
- A Highly Complex Organ
- The Social Function of Skin
- What Skin Anatomy Means for the Skincare Market
- Epidermis, Dermis, and Subcutis
- Epidermis
- The Dermis
- The Subcutis
- The Skin Resists Penetration by Drugs and
- Topically Applied Nutrients
- Oil Glands Protect the Skin
- Four Skin Types: Oily, Dry, Balanced, Combination
- Common Skin Problems
- Proper Skincare: Protection against UV Light Is Essential
- Photosensitivity
- Skin Changes throughout Life
- Intrinsic Aging
- Extrinsic Aging
- Other Environmental Causes of Skin Problems
- Product Classifications
- Anti-aging
- Facial Cleansers
- Facial Moisturizers
- Hand and Body Lotion
- Therapeutic vs. Cosmetic Products
- Product Ingredients
- Moisturizing Ingredients
- Cleansing Ingredients
- Toning Ingredients
- Specialty Ingredients
- Regulatory Environment
- Skincare Products under FDA Jurisdiction
- Drug or Cosmetic?
- Labeling Guidelines for Products with AHAs
- Skincare Marketers' Self-Regulation
Chapter 3 The Market
- Scope of the Report
- Methodology
- Certain Retail Sales Difficult to Quantify
- The Market
- A $4.6 Billion Market
- Table 3-1 U.S. Retail Sales of Skincare Products, 2000-2004 (in million
$)
- Figure 3-1 Percentage Change in Sales of Skincare Products, 2001-2004
- Market Composition
- Mass-market and Prestige Share
- Figure 3-2 Prestige and Mass-market Market Composition of Skincare
Products, 2004 (%)
- Hand and Body Lotion Share on a Decline
- Figure 3-3 Market Composition of Mass-market Skincare Products,
2000-2004 (in %)
- Facial Cleansers
- Market Size & Growth
- Figure 3-4 IRI-Tracked Sales of Facial Cleansers, 2000-2004 (in million
$)
- Cannibalization of Sales Reduces Market Growth
- Facial Cleansers for Men Take Off
- Table 3-2 IRI-Tracked Sales of Selected Men's Cleansers, 2001-2004
- New Products for Specific Markets
- Facial Moisturizers
- Market Size & Growth
- Figure 3-5 IRI-Tracked Mass-market Sales of Facial Moisturizers,
2000-2004
- Top Brands Decline; Private Label Sales Plummet
- Sales Shifting to Anti-aging Products
- Moisturizers for Men Hold Potential
- Table 3-3 IRI-Tracked Sales of Selected Men's Moisturizers
- Anti-aging Products
- Market Size & Growth
- Figure 3-6 U.S. Market Composition of Anti-aging Products (%), 2004
- Figure 3-7 IRI-Tracked Sales of Anti-aging products, 2000-2004
- Baby Boomers, Gen X'ers Drive Growth
- Product Innovation Keeps Market Booming
- Hand and Body Lotion
- Market Size & Growth
- Figure 3-8 IRI-Tracked Sales of Hand and Body Lotion, 2000-2004
- Private Labels Decline in 2004
- Therapeutic Positioning Works in Body Lotions
- Marketers Go For New Introductions
- Factors to Market Growth
- Demographic Factors
- Aging Baby Boomers Drive the Market
- Figure 3-9 Use of Anti-aging Facial Products, By Age Group, 2004
- Figure 3-10 Popular Non-surgical Cosmetic Procedures, 2003
- Figure 3-11 U.S. Adults' Preference for Botox Injection, by Age Group,
2004 (%)
- Table 3-4 Baby Boomer Population, by Age Group, 2004
- Women Power
- Table 3-5 Demographic Profile of Baby Boomer Women
- Table 3-6 Attitude/Opinion on Personal Care, by Sex, 2004
- Table 3-7 Usage Rate of Skincare Products Among Women (%)
- Men's Grooming: A Key Growth Area
- Table 3-8 Impact of the Male Shopper on Skincare
- Young Adults and Teens
- Ethnic Preferences
- Table 3-9 Ethnic Purchasing Power 2000-2009 (in $billion)
- Table 3-10 Personal Care Product Expenditure, by Ethnic Groups (2002)
Share of total expenditure (%)
- Figure 3-12 U.S. Retail Dollar Sales of Ethnic-Specific Skin Care
Products, 1999-2008 (In Millions)
- Environmental and Social Factors
- Pollution
- Changing Lifestyle
- Table 3-11 Stress Levels Based on Ethnic Group and Age
- Natural Products
- Scientific and Technological Innovations
- Table 3-12 Technological Initiatives by Major Players
- Market Factors
- Spreading Distribution Reach into Mass Channels
- Growth in Spas and Professional Skincare
- Outlook
- Market to Reach $5 Billion in 2009
- Figure 3-13 Projected Sales of Skincare Products, 2004-2009
Chapter 4 The Marketers
- Mass-Market Overview
- A Market for Major Players
- Figure 4-1 U.S. Skincare Mass-market Composition 2004 Vs 2000 (%)
- J&J, P&G and L'Oreal on a Roll
- Table 4-1 IRI-Tracked Sales of Major Skincare Marketers, (in million $)
- Olay, Aveeno, Dove: Growth Drivers
- Table 4-2 IRI-Tracked Sales of Top 20 Skincare Brand Lines, 2000-2004,
(in million $)
- Table 4-3 U.S. Skincare Products: Selected Marketers, Brands and Products
- Anti-aging Products
- Facial Anti-aging Products
- Figure 4-2 Share of U.S. Retail Sales by Top Marketers of
- Facial Anti-aging Products, 2004 vs. 2003 (%)
- Marketer and Brand Shares
- Table 4-4 IRI-Tracked U.S. Sales of Top 10 Facial Anti-aging Product
Marketers, 2000-2004 (in million $)
- Table 4-5 IRI-Tracked U.S. Sales of Top 10 Facial Anti-aging Product
Brands, 2000-2004, (in million $)
- Olay Regenerist Boosts P&G sales by 46%
- L'Oreal Catching Up With the Leader
- J&J Comeback: RoC Retinol Correxion, Neutrogena
- Advanced Solutions
- Restaged Nivea Visage Fails Beiersdorf
- Unilever Sees 40% Decline in 2004
- Woodridge Labs Retains Niche with Vita-K Solution
- Facial Anti-aging: Winners Versus Losers
- Table 4-6 Top Facial Anti-aging Brands by Sales Increase, 2003-2004
- Table 4-7 Major Facial Anti-aging Brands by Sales Decrease, 2003-2004
- Body Anti-aging
- Marketer and Brand Shares
- Figure 4-3 Share of U.S. Retail Sales by Top Marketers of
- Body Anti-aging Products, 2004 Vs 2003 (%)
- L'Oreal Outruns J&J for the Top Spot
- Breast Care Product Marketers See Growth
- New Products: Coty's Healing Garden
- Table 4-8 IRI-Tracked Sales of Top 10 Body Anti-aging Product Marketers,
2000-2004, (in million $)
- Table 4-9 IRI-Tracked Sales of Top 10 Body Anti-aging Product Brands,
2000-2004, (in million $)
- Body Anti-aging: Winners Versus Losers
- Table 4-10 Top Body Anti-aging Brands by Sales Increase, 2003-2004
- Table 4-11 Major Body Anti-aging Brands by Sales Decrease, 2003-2004
- Facial Cleansers
- Figure 4-4 Share of U.S. Retail Sales by Top Marketers of Facial
Cleanser Products, 2004 vs 2003 (%)
- Marketer and Brand Shares
- Olay Daily Facials Upstages Pond's
- Dove Line Extensions Staves Off Unilever's Slide
- J&J
- L'Oreal Grows 8.3% in 2004
- Andrew Jergens on an Overhaul of Biore
- Table 4-12 IRI-Tracked Sales of Top 10 Facial Cleanser Marketers,
2000-2004, (in million $)
- Table 4-13 IRI-Tracked Sales of Top 10 Facial Cleanser Brands,
2000-2004, (in million $)
- Facial Cleansers: Winners vs. Losers
- Table 4-14 Top Facial Cleanser Brands by Sales Increase, 2003-2004
- Table 4-15 Major Facial Cleanser Brands by Sales Decrease, 2003-2004
- Facial Moisturizers
- Figure 4-5 Share of U.S. Retail Sales by Top Marketers of Facial
Moisturizers, 2004 Vs 2003
- Marketer and Brand Shares
- P&G Slows Down
- Neutrogena Pulls Down J&J Sales
- Dove Line Extensions Prop Up Unilever
- L'Oreal
- Beiersdorf
- Table 4-16| IRI-Tracked Sales of Top 10 Facial Moisturizer Marketers,
2000-2004, (in million $)
- Table 4-17 IRI-Tracked Sales of Top 10 Facial Moisturizer Brands,
2000-2004, (in million $)
- Facial Moisturizers: Winners vs Losers
- Table 4-18 Top Facial Moisturizer Brands by Sales Increase, 2003-2004
- Table 4-19 Major Facial Moisturizer Brands by Sales Decrease, 2003-2004
- Hand and Body Lotion
- Figure 4-6 Share of U.S. Retail Sales by Top Marketers of Hand and Body
Lotion, 2004 Vs 2003
- P&G Increases Presence with Olay Moisturinse
- Unilever's Sales Drop by $22.7 million
- J&J on High with Aveeno Natural's Performance
- New Products Prop Up Beiersdorf
- Andrew Jergens, Pfizer Sales on a Decline
- Table 4-20 IRI-Tracked Sales of Top 10 Hand and Body Lotion Brands,
2000-2004, (in million $)
- Table 4-21 IRI-Tracked Sales of Top 10 Hand and Body Lotion Marketers,
2000-2004, (in million $)
- Hand and Body Lotions Winners vs Losers
- Table 4-22 Top Hand and Body Lotion Brands by Sales Increase, 2003-2004
- Table 4-23 Major Hand and Body Lotion Brands by Sales Decrease, 2003-2004
- Prestige Skincare Marketers
- Shiseido Targets Men's Skincare, Anti-aging
- Chanel Focuses On Skincare for Spring 2005
- Clarins Expands Retail Presence
- Beiersdorf May Stir Up Market with 'Juvedical'
- L'Oreal's Lancome Sets Eyes on Dermabrasion
- LVMH Lines Up Growth Strategy
- Estee Lauder Leads With New Introductions
- Elizabeth Arden Takes Prestige Skincare to Wal-Mart
- The Lumene and CVS Relationship
- Klein-Becker Makes a Mark with StriVectin-SD
- Mainstream Players Play the Prestige Game
Chapter 5 Competitive Profiles
- Johnson & Johnson
- Overview
- Market Composition
- Figure 5-1 J&J Mass-market Sales Composition, 2004 (%)
- Category Standings
- Table 5-1 J&J Skincare Performance Ranking Within Top 10 Players
- Performance
- Figure 5-2 IRI-Tracked J&J Skincare Sales, 2000-2004, (in million $)
- Company Snapshot
The Procter & Gamble Company
- Overview
- Market Composition
- Figure 5-3 P&G Mass-market Sales Composition, 2004 (%)
- Category Standings
- Table 5-2 P&G Skincare Performance Ranking Within Top 10 Players
- Performance
- Figure 5-4 IRI-Tracked P&G Skincare Sales, 2000-2004, (in million $)
- Company Snapshot
Unilever NV
- Overview
- Market Composition
- Figure 5-5 Unilever Mass-market Sales Composition, 2004 (%)
- Category Standings
- Table 5-3 Unilever Skincare Performance Ranking Within Top 10 Players
- Performance
- Figure 5-6 IRI-Tracked Unilever Skincare Sales, 2000-2004, (in million $)
- Company Snapshot
L'Oreal SA
- Overview
- Market Composition
- Figure 5-7 L'Oreal Mass-market Sales Composition, 2004 (%)
- Category Standings
- Table 5-4 L'Oreal Skincare Performance Ranking Within Top 10 Players
- Performance
- Figure 5-8 IRI-Tracked L'Oreal Skincare Sales, 2000-2004, (in million $)
- Company Snapshot
Beiersdorf Inc.
- Overview
- Market Composition
- Figure 5-9 Beiersdorf Mass-market Sales Composition, 2004 (%)
- Category Standings
- Table 5-5 Beiersdorf Skincare Performance Ranking Within Top 10 Players
- Performance
- Figure 5-10 IRI-Tracked Beiersdorf Skincare Sales, 2000-2004, (in million
$)
- Company Snapshot
Kao Brands Company
- Overview
- Market Composition
- Figure 5-11 Kao Brands Co. Mass-market Sales Composition, 2004 (%)
- Performance
- Figure 5-12 IRI-Tracked Kao Brands Co. Skincare Sales, 2000-2004, (in
million $)
- Company Snapshot
Pfizer Inc.
- Overview
- Performance
- Figure 5-13 IRI-Tracked Pfizer Skincare Sales, 2000-2004, (in million $)
- Company Snapshot
Alberto-Culver Company
- Overview
- Figure 5-14 Alberto-Culver Mass-market Sales Composition, 2004 (%)
- Performance
- Figure 5-15 IRI-Tracked Alberto-Culver Skincare Sales, 2000-2004, (in
million $)
- Company Snapshot
Coty Inc.
- Overview
- Performance
- Figure 5-16 IRI-Tracked U.S. Coty Sales, 2000-2004, (in million $)
Revlon Inc.
- Overview
- Company Snapshot
Avon Products Inc.
- Overview
- Company Snapshot
Estee Lauder Companies Inc.
- Overview
- Company Snapshot
Elizabeth Arden Inc.
- Overview
- Company Snapshot
Chanel SA
- Overview
- Company Snapshot
Shiseido Company, Limited
- Overview
- Company Snapshot
Moet Hennessy Louis Vuitton (LVMH)
- Overview
- Company Snapshot
Clarins
- Overview
- Company Snapshot
Lumene
- Company Type: Private subsidiary of Orion Corporation
- Chairman of the Board of Directors: Jussi Länsiö
- Sales (Fiscal ended December 2004): € 126.7 million.
- Overview
Chapter 6 Marketing Dynamics
- Consumer Advertising Expenditures
- Total Skincare Ad Spend at $360.7 million
- J&J and P&G Account for 41.2% of Skincare Ad Spends
- Table 6-1 Ad Spend Estimates of Major Marketers, February -- Dec-04
- Table 6-2 Ad Spends of Major Brands, February -- December 2004
- Advertising and Positioning Trends
- Targeting Men Table 6-3 Positioning of Major Men's Skincare Brands
- Educating the Male User
- Overcoming Feminine Image of Brands
- 'Not Your Girlfriend's Moisturizer'
- Macho or Metrosexual?
- Positioning to Attract the Opposite Sex
- Clinique Repositions Men's Products on Shaving Needs
- Banking on the Science of Products
- More Therapeutic than Cosmetic
- Celebrity Advertising
- Consumer Balancing Act
- Promotional Initiatives
- Table 6-4 New Skincare Product Launches With FSI's of $1.00 Discount
Coupons, 2004
- Trends in Delivery Systems
- Table 6-5 New Delivery Systems in New Product Introductions
- Nanotechnology Based Delivery Systems
- Polymer Skin Delivery System
- Collagen Infusion Delivery System
- Alternate Forms: Tablets and Beverages
- New Product Introductions
- Table 6-6 New Product Introductions by Major Marketers, 2004
- Top Fragrances
- Table 6-7 Top Fragrances in Skincare Products, February 2004 - January
2005
- Innovative Introductions in 2004
- Table 6-8 Innovative Introductions in Skincare, 2004
- Products for Men
- Table 6-9 New Skincare Product Launches for Men, 2004
- Products for Teens
- Table 6-10 New Skincare Products Targeted at Teens
- Anti-aging Products
- Table 6-11 Select New Anti-aging Products
- Table 6-12 New Skincare Eye Treatment Products
- Spa Products
- Table 6-13 Select New Spa Skincare Product Introductions
- Aromatherapy Products
- Table 6-14 New Aromatherapy Skincare Introductions
- Herbal Products
- Table 6-15 New Herbal Skincare Introductions
- Trends in Ingredients: Vitamins
- Trends in Ingredients: Natural Skin Compounds
- Table 6-16 Products with Natural Skin Extracts/Compounds
- Trends in Ingredients: Natural Products
- Table 6-17 New Product Introductions Based On Ingredients, 2004
- Major Product Introductions in 2004/2005
- Olay Regenerist
- Table 6-18 IRI-Tracked Olay Regenerist Products Sales for 2003-2004
- Dove Sensitive Essentials
- Table 6-19 IRI-Tracked Dove Essential Nutrients Sales for 2003-2004
- StriVectin-SD
- Avon Anew Clinical Line
- Olay Moisturinse
- L'Oreal ReFinish Micro-Dermabrasion Kit
- Estee Lauder Future Perfect Anti-Wrinkle Radiance Crème SPF 15
- Lancome Resolution Anti Wrinkle Treatment
- Olay Quench
- Retail Dynamics
- Table 6-20 Skincare Sales by Channel
- Wal-Mart Focuses on HBC and Skincare
- Innovative Skincare Boosts Mass-market
- Supermarkets Displays and Promotional Strategies
- Drugstore Chains Benefit from Exclusives
- Prestige Skincare
Chapter 7 The Consumer
- Note on Simmons Survey Data and Figures
- Younger Age Group Frequent Users of Skincare Products
- Figure 7-1 Percentage of U.S. Consumers Favoring Use of Skincare Products,
by Age
- Figure 7-2 Percentage of U.S. Consumers Favoring Use of Moisturizing
Products, by Age
- African Americans, Asians: A Growing Segment
- Table 7-1 U.S. Skincare Product Usage Among African Americans & Asians
- Men's Skincare Set to Grow
- Figure 7-3 Skincare Product Use Among U.S. Adult Men and Women
- Consumer Psychographics
- Figure 7-4 U.S. Consumers' Attitude Towards Appearance
- Table 7-2 Consumer Attitudes Concerning Appearance,
- Facial Cleansing and Medicated Products
- Facial Cleansers Used by 69 million American Women
- Table 7-3 Demographic Profile of Adult U.S. Facial Cleanser Users
- Product Form
- Figure 7-5 Percentage of U.S. Consumers Favoring Cleansers, by Product
Form
- Table 7-4 Demographic Profile of Cleanser Users, by Product Form
(Foaming Face Wash, Cleansing Cloth)
- Table 7-5 Demographic Profile of Cleanser Users, by Product Form
(Astringent Toner, Scrubs & Masks)
- Table 7-6 Demographic Profile of Cleanser Users, by Product Form (Cream,
Lotion, Gel)
- Table 7-7 Demographic Profile of Cleanser Users, by Product Form
(Medicated Pads, Pore Strips, Others)
- Reasons for Use
- Figure 7-6 Percentage of U.S. Facial Cleansing & Medicated
- Product Users, by Type of Use,
- Table 7-8 Demographic Profile of Facial Cleansing and Medicated
- Product Users
- Frequency of Use
- Table 7-9 Frequency of Usage Comparison Creams/Lotions /Scrubs,
- Acne Care, Astringents, % of Users
- Table 7-10 Demographic Profile of Heavy Users of
- Creams and Lotions*
- Mass Market Brand Preference for Cleansers
- Figure 7-7 Percentage Of U.S. Cleanser Users, by Brand
- Brand Consumer Profile: Olay
- Brand Consumer Profile: Neutrogena
- Brand Consumer Profile: Noxzema
- Brand Consumer Profile: Dove
- Brand Consumer Profile: Pond's
- Brand Consumer Profile: L'Oreal
- Table 7-11 Demographic Profile of Cleanser Users, by Brand (Olay,
Noxzema and Pond's)
- Table 7-12 Demographic Characteristics of Adults Favoring Mass-market
Cleansers, by Brand (Neutrogena, Dove and L'Oreal)
- Table 7-13 Demographic Characteristics of Adults Favoring Mass-market
Cleansers, by Brand (Aveeno, Clean & Clear and Clearasil)
- Table 7-14 Demographic Characteristics of Adults Favoring Mass-market
Cleansers, by Brand (St. Ives, Sea Breeze and Cetaphil)
- Brand Consumer Profile: Avon
- Brand Consumer Profile: Mary Kay
- Table 7-15 Demographic Profile of Adult Direct Marketing Cleanser
Consumers
- Prestige Brand Preference
- Figure 7-8 Percentage of U.S. Consumers Favoring Prestige Cleansers, by
Brand
- Table 7-16 Demographic Characteristics of Adults Favoring Prestige
Cleansers, by Brand (Clinique, Estee Lauder, Lancome and Elizabeth Arden)
- Moisturizers
- Moisturizers used by 86.2% Adult American Women
- Table 7-17 Demographic Profile of Adult Facial Moisturizer Users
- Product Form
- Figure 7-9 Percentage of Consumers Favoring Moisturizers, by Product Form
- Table 7- 18 Demographic Profile of Adult Facial Moisturizer Users, by
Product Form (Cream, Lotion and Oil)
- Product Type
- Fig 7-10 Percentage of Consumers Favoring Moisturizers, by Type
- Table 7- 19 Demographic Profile of Adult Facial Moisturizer Users, by
Product Type (Antibacterial, Regular, Sensitive Skin)
- Table 7- 20 Demographic Profile of Adult Facial Moisturizer Users, by
Product Type (With Sunscreen, Without Sunscreen)
- Frequency of Use
- Table 7-21 Frequency of Using Moisturizers/Cream/Lotion*
- Table 7-22 Demographic Profiles of Heavy Users of Moisturizers*
- Mass-market Brand Preference for Moisturizers
- Figure 7-11 Brand Preferences for Mass-market Moisturizer Brands
- Brand Consumer Profile: Olay/Oil of Olay
- Brand Consumer Profile: Vaseline Intensive Care
- Brand Consumer Profile: Lubriderm
- Brand Consumer Profile: Jergens
- Brand Consumer Profile: Suave
- Brand Consumer Profile: Neutrogena
- Brand Consumer Profile: Aveeno
- Brand Consumer Profile: Johnson & Johnson
- Brand Consumer Profile: Pond's
- Brand Consumer Profile: L'Oreal
- Brand Consumer Profile: Nivea
- Brand Consumer Profile: St. Ives Swiss Formula
- Table 7-23 Demographic Profile of Adult Moisturizer Users, by Brand (Oil
of Olay, Jergens and Suave)
- Table 7-24 Demographic Profile of Adult Moisturizer Users, by Brand
(Aveeno, Johnson & Johnson and Neutrogena)
- Table 7-25 Demographic Profile of Adult Moisturizer Users, by Brand
(L'Oreal, Nivea, Pond's and St. Ives Swiss Formula)
- Table 7-25 Demographic Profile of Adult Moisturizer Users, by Brand
(L'Oreal, Nivea, Pond's and St. Ives Swiss Formula)[Cont.]
- Table 7-26 Demographic Profile of Adult Moisturizer Users, by Brand
(Vaseline Intensive Care, Vaseline Petroleum Jelly and Lubriderm)
- Table 7-27 Demographic Profile of Adult Moisturizer Users, by Brand
(Caress and Keri)
- Brand Consumer Profiles: Avon, Mary Kay
- Table 7-28 Demographic Profile of Adult Moisturizer Users, by Brand
(Avon& Mary Kay)
- Prestige Brands
- Figure 7-12 Percentage of U.S. Prestige Brand Moisturizer Users
- Table 7-29 Demographic Profile of Adults Favoring Moisturizers, by Brand
(Bath & Body Works, The Body Shop and Chanel)
- Table 7-30 Demographic Profile of Adults Favoring Moisturizers, by Brand
(Clarins, Clinique and Elizabeth Arden)
- Table 7-31 Demographic Characteristics of Adults Favoring Moisturizers,
by Brand (Estee Lauder, Lancome)
Appendix: Addresses of Selected Marketers
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