Market Trends: Diet Candy -- The World of Low-Sugar, Low-Carb and Low-Calorie Confection

SUMMARY

Report Methodology

The information in Diet Candy: The World of Low-Sugar, Low-Carb and Low-Calorie Confection is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd. Consumer information was derived from Simmons Market Research Bureau, fall 2004 National Consumer Survey.

What You'll Get in this Report

Diet Candy: The World of Low-Sugar, Low-Carb and Low-Calorie Confection makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Diet Candy: The World of Low-Sugar, Low-Carb and Low-Calorie Confection offers. The report addresses the following segments:

• Product Formulation (update on calorie-free sweeteners, polyols, and fat substitutes)
• Market Performance (including market size and composition, marketer and brand shares)
• Marketing and New Product Trends (formulation and flavor trends, including low-carb vs. sugar-free)
• The Consumer (who's buying what, including focus tables on purchasing patterns among women, Hispanics, and kids)
• Market Outlook (factors to market growth, market projections, and looking ahead)

Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables, and graphs.

How You Will Benefit from this Report

If your company is already competing in the candy industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for diet candy, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for diet candy on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for diet candy.
• Research and development professionals stay on top of competitor initiatives and explore demand for diet candy.
• Advertising agencies working with clients in the diet and candy industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

TABLE OF CONTENTS

Chapter 1: Product Formulation

• Nutritional Concerns at Center Stage
• Trends and Trade-Offs
• Sugar Substitutes in Diet Candy
• Saccharin (Sweet'N Low)
• Sucralose (Splenda)
• Table 1-1: Number of Diet Candy New Product Lines by Listed Calorie-Free Sweeteners, April 2000 - March 2005
• Aspartame (NutraSweet, Equal)
• Acesulfame Potassium (Sunett) and Neotame
• Shugr
• Polyols: Reduced-Calorie Sweeteners
• Sorbitol
• Mannitol
• Isomalt, Lactitol, Maltitol
• Table 1-2: Number of Diet Candy New Product Lines by Listed Polyols, April 2000 - March 2005
• Fat Substitutes in Diet Candy
• Table 1-3: Number of Diet Candy New Product Lines by Listed Fat Substitutes Other Than Polyols, April 2000 - March 2005
• Cellulose (Avicel, Methocel, Solka-Floc)
• Z-Trim
• Microparticulated Protein (Simplesse, Trailblazer, DairyLo)
• Olestra (Olean)

Chapter 2: Market Performance

• Market Size and Growth
• Report Methodology
• Overall Retail Sales at $495 Million
• IRI-Tracked Sales at $258 Million in 2004
• Table 2-1: U.S. Retail Sales of Diet Candy, 2000-2004 (in millions of dollars)
• Table 2-2: IRI-Tracked Sales of Diet Candy, 2000-2004 (in millions of dollars)
• Tracked Sales of Diet Non-Chocolates Rise to $75 Million
• Figure 2-1: Share of IRI-Tracked Sales of Diet Candy: Chocolates and Non-Chocolates, First Quarter 2004 vs. First Quarter 2005 (percent) Seasonal Patterns: Diet Candy vs. Regular Candy
• Table 2-3: Share of IRI-Tracked Sales by Quarter for 52 Weeks Ending March 2005: Chocolate Candy, Non-Chocolate Candy, and Diet Candy (percent)
• Marketer and Brand Shares
• The Top Marketers
• Figure 2-2: Top Four Marketers of Diet Candy by IRI-Tracked Share, First Quarter 2005 (percent)
• Table 2-4: Top Marketers of Diet Candy by IRI-Tracked Sales and Share, First Quarter 2004 vs. First Quarter 2005 (millions of dollars and percent) The Dollar Gain Leaders
• Table 2-5: Top Marketers of Diet Candy by IRI-Tracked Dollar Sales Growth, 2000 - First Quarter 2005 (in millions of dollars) Russell Stover at 49% Share in Diet Chocolates
• Table 2-6: Top Marketers of Diet Chocolate Candy by IRI-Tracked Sales and Shares, First Quarter 2004 vs. First Quarter 2005 (in millions of dollars and percent) Kraft at 32% Share in Non-Chocolate Diet Candies
• Table 2-7: Top Marketers of Non-Chocolate Diet Candy by IRI-Tracked Sales and Shares, First Quarter 2004 vs. First Quarter 2005 (in millions of dollars and percent) The Power of the Brand
• Table 2-8: Top Brands of Diet Candy by IRI-Tracked Dollar Sales Growth, First Quarter 2004 - First Quarter 2005 (in millions of dollars)

Chapter 3: Marketing and New Product Trends

• Product Line Introductions Reach Peak of 67
• Figure 3-1: Diet Candy Trends by Number of New Product Lines, April 2000 - March 2005
• Figure 3-2: Diet Candy Trends by Number of New Stock-Keeping Units, April 2000 - March 2005
• Figure 3-3: Diet Candy Trends by Number of New Product Lines: Chocolate vs. Non-Chocolate, April 2000 - March 2005 Sugar-Free Edges Out Low-Carb
• Figure 3-4: Key Product Claims by Number of Diet Candy New Product Introduction Package Tags, April 2004 - March 2005
• Table 3-1: Number of Diet Candy New Product Introductions by Selected Package Tags, April 2000 - March 2005
• Guiltless Gourmet
• Chocolate Lover's Diet Chocolate
• Macadamias and Chile
• Caramel and Coffee Flavors
• Mint and Fruit Entries
• Diet Tie-Ins
• Diet Candy for Kids: From Novelty to Nutrition
• Table 3-2: Top Flavors by Number of New Product Package Tags Among Diet Candy Products, April 2001 - March 2005
• Table 3-3: Selected Diet Candy New Product Introductions, 2004 - January 2005

Chapter 4: The Consumer

• Consumer Overview
• Note on Simmons Market Research Bureau Consumer Data
• 9.5% of Adults Eat Low-Fat/Fat-Free Candy
• Overall Market Demographics
• Patterns by Gender
• Hispanics vs. Non-Hispanics
• Kids as Consumers
• Table 4-1: Top Demographics Favoring Use of Low-Fat/Fat-Free Candy, 2004 (U.S. adults)
• Table 4-2: Demographics Favoring Use of Low-Fat/Fat-Free Candy, 2004 (U.S. adults)
• Table 4-3: Demographics Favoring Use of Low-Fat/Fat-Free Candy: Women, 2004 (U.S. adult women)
• Table 4-4: Demographics Favoring Use of Low-Fat/Fat-Free Candy: Men, 2004 (U.S. adult men)
• Table 4-5: Demographics Favoring Use of Low-Fat/Fat-Free Candy: Non-Hispanic Whites, 2004 (U.S. non-Hispanic white adults)
• Table 4-6: Demographics Favoring Use of Low-Fat/Fat-Free Candy: Hispanics, 2004 (U.S. Hispanic adults)
• Table 4-7: Demographics Favoring Use of Low-Fat/Fat-Free Candy: Children, 2004 (U.S. children age 6-17)

Chapter 5: Market Outlook

• Factors to Market Growth
• Motivated Marketers
• Table 5-1: IRI-Tracked Sales of Russell Stover Brand Product Lines, 2000-2004 (in millions of dollars)
• Favorable Demographics
• Table 5-2: Share of U.S. Population Growth for Selected Age Brackets, 2005-2010 (percent)
• Table 5-3: Projected U.S. Population by Age Bracket, 2000-2010 (in thousands)
• Figure 5-1: Share of U.S. Population Growth for Selected Racial/Ethnic Populations, 2005-2010 (percent)
• Accentuating the Positive
• Jumping the Hurdles
• Sales Projected at $1.3 Billion in 2009
• Table 5-4: Projected U.S. Retail Sales of Diet Candy, 2004-2009 (in millions of dollars)
• Looking Ahead

Appendix: Addresses of Selected Marketers