The U.S. Market for Infant, Toddler and Preschool Clothing

SUMMARY

Infants, toddlers, and preschoolers (ITP) may be slowly growing sectors of America, but sales of their clothes and footwear are climbing at a much faster pace. Retail value now approaches $17 billion -- and could hit $20 billion by 2010. This latest edition of the popular Packaged Facts report, the U.S. Market for Infant, Toddler and Preschool Clothing, describes the birth, societal, and licensing trends that drive this mega-market. Analysis portrays not only the current personality of the ITP clothing/footwear business, but also the opportunities it provides. Ample Simmons demographic data are examined, as are the battle strategies of Carter's, Disney, Sara Lee, and others.

Report Methodology

The information in The U.S. Market for Infant, Toddler and Preschool Clothing is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the clothing industry and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer information was derived from Simmons Market Research Bureau, fall 2004 National Consumer Survey.

What You'll Get in this Report

The U.S. Market for Infant, Toddler and Preschool Clothing makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Infant, Toddler and Preschool Clothing offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail and Internet Strategies
• The Consumer (who's buying what, and where)
• The Products
• Trends and Opportunities

TABLE OF CONTENTS

Chapter 1 Executive Summary

• Market Parameters
• Overall Market Climbs to Almost $17 Billion in 2005
• Clothing Category Breaks $15 Billion Mark
• Footwear Category Trends Up to $1.6 Billion
• Clothing Accounts for Lion's Share of ITP Clothing/Footwear Market
• Table 1-1 U.S. Retail Dollar Sales of Clothing/Footwear for Infants, Toddlers, and Preschoolers,* by Category, 2001-2010 (In Millions)
• Projected Sales: ITP Clothing/Footwear Sales to Top $20 Billion
• As of 2010
• Projected Sales: Clothing Category to Push Above $18 Billion
• Projected Sales: Footwear Category to Trend Toward $1.8 Billion
• Under-5 Audience Evergreen, But Growing Very Slowly
• Table 1-2 Projected U.S. Population, by Age Bracket, 2005-2020 (In Thousands)
• Ethnics' Birth Rates Are Highest
• A Big Positive: Potential Mothers on the Rise
• Licensing Drives This Market at All Levels
• Yoga Mommies and Hipster Babies = Higher Price-Points
• Several Hundred ITP Clothing/Footwear Marketers
• Some Shuffling of Companies
• Carter's the Leading ITP Clothing Specialist
• Stride Rite the Non-Athletic Footwear Leader
• Other Strong Players...
• A Large Share of Media Spending Is Hidden...
• ITP Clothing/Footwear Media Buys at $32 Million - at Minimum - in 2004
• Advertising Overshadowed by Merchandising and Licensing
• The ITP Clothing/Footwear Product Path
• Kids Headquarters Is Largest ITP Clothing Distributor
• Upscale Boutiques Steal Brand Share, Outlet Share
• Organizing the Ages-Old Tradition of Resale...
• The Consumer: Almost 5 Million Households With Kids Under Age 2
• The Consumer: Almost 2.5 Million Expectant Mother-Households in Fall 2004
• The Consumer: First Child, Second Child, Grandchild...
• The Consumer: Expectant Households Characterized by Youth, Specific Minorities - and Kids Already There
• The Consumer: Factors in Recent Births of Kids or Grandkids Are Slightly More Focused...

Chapter 2 The Products

• KEY POINTS
• Introduction
  • Market Parameters
  • Terms Clarified
  • Methodology
• The Products
  • Two Basic Categories: Clothing and Footwear
  • Clothing Category Segmented by Three Size-and-Age-Ranges: Infant, Toddler, Preschooler
  • Footwear Size Ranges

Chapter 3 The Market

• KEY POINTS
• Market Size and Growth
  • Overall Market Climbs to Almost $17 Billion in 2005
  • Table 3-1 U.S. Retail Dollar Sales of Clothing/Footwear for Infants, Toddlers, and Preschoolers, by Category, 2001-2005*(In Millions)
  • Expanding Population, Licensing, Style-Sense Drive Retail
  • Infant/Toddler Clothing CPI Outperforms Other Clothing CPIs
  • Clothing Category Breaks $15 Billion Mark
  • Footwear Category Trends Up to $1.6 Billion
  • Clothing Accounts for Lion's Share of ITP Clothing/Footwear Market
  • Regionality of Sales
  • Table 3-2a Purchasing of Clothing/Footwear for Children Aged Through 11 Years, by Census Region and Amount Spent, 2004 (Households, in Thousands)
  • Table 3-2b Purchasing of Clothing/Footwear for Children Aged Through 11 Years, by Census Region and Amount Spent, 2004 ($400+, $250-$399) (Households, in Thousands)
  • Table 3-2c Purchasing of Clothing/Footwear for Children Aged Through 11 Years, by Census Region and Amount Spent, 2004 ($200-$249, $150-$199) (Households, in Thousands)
  • Table 3-2d Purchasing of Clothing/Footwear for Children Aged Through 11 Years, by Census Region and Amount Spent, 2004 ($100-$149, $50-$99) (Households, in Thousands)
  • Table 3-2e Purchasing of Clothing/Footwear for Children Aged Through 11 Years, by Census Region and Amount Spent, 2004 (under $50) (Households, in Thousands)
• Factors in Future Growth
  • America Lavishes Kids With Love, Care and Style-Sense
• Birth Trends
  • Types of Birth Rates Explained
  • Under-5 Audience Evergreen, But Growing Very Slowly
  • Table 3-3 Projected U.S. Population, by Age Bracket, 2005-2020 (In Thousands)
  • Ethnics' Birth Rates Are Highest
  • A Big Positive: Potential Mothers on the Rise
  • Table 3-4 Projected U.S. Population of Potential Mothers (Women Aged 15-44), 2005-2020 (In Thousands)
  • Licensing Drives This Market at All Levels
  • Yoga Mommies and Hipster Babies = Higher Price-Points
  • Purchase/Wear-and-Tear/Replacement Cycles
  • The Grandparent Factor
  • Celebrity Moms Are Emulated
  • Outlook by Category
  • Clothing
  • Footwear
• Projected Sales
  • ITP Clothing/Footwear Sales to Top $20 Billion As of 2010
  • Clothing Category to Push Above $18 Billion
  • Footwear Category to Trend Toward $1.8 Billion
  • Table 3-5 Projected U.S. Retail Dollar Sales of Clothing/Footwear for Infants, Toddlers, and Preschoolers,* by Category, 2005-2010 (In Millions)

Chapter 4 The Marketers

• KEY POINTS
• The Marketers
  • Sometimes Difficult to Distinguish Marketers from Licensors from Retailers...
  • Several Hundred ITP Clothing/Footwear Marketers
  • Some Shuffling of Companies
  • Table of Marketers and Brands
  • Table 4-1 Leading Marketers and Their Representative Brands of Clothing and Footwear for Infants, Toddlers, and Preschoolers
• Marketer Shares
  • Special Note
  • Carter's the Leading ITP Clothing Specialist
  • Stride Rite the Non-Athletic Footwear Leader
  • Other Strong Players...
• Competitive Profile: Brown Shoe Company, Inc.
  • Net Sales Surpass $1.9 Billion in 2004
  • A Roster of Long-Established Brands and High-Profile Licenses
  • Brown Owns 1,300 Retail Stores
  • Brown's Adult Brands
• Competitive Profile: Carter's, Inc.
  • Net Sales of $823 Million in 2004
  • The ITP Clothing Industry's Most Powerful Specialist
  • Carter's Acquires OshKosh B'Gosh
  • Carter's the Retailer
• Competitive Profile: Kellwood Co./Gerber
• Childrenswear, Inc.
  • Net Sales of $2.6 Billion in 2004
  • Born of Consolidation, Built by Acquisition
  • Other Kellwood Fashion Marques
• Competitive Profile: Mo