Market Trends: Shaving/Hair Removal Products

SUMMARY

In 2004, the U.S shaving and hair remover market stood at $3.2 billion and is projected to grow in 2005. This all new Packaged Facts report, Market Trends: Shaving and Hair Removal Products , discusses in detail the sales and share of grooming supplies, including Blades, Razors, Shaving Cream, and Depilatories, between 2000-2005, with projections through 2010. An increased interest in men's grooming and willingness by consumers to trade up for better quality and innovative products are playing an important role in the marketplace. This all new report documents market size, brand shares and composition, provides market projections, profiles major marketers, covers distribution and retail trends, and provides consumer demographic profiles within each segment, including a special section on the teen consumer.

Introducing Market Trends

Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology

The information in Market Trends: Shaving and Hair Removal Products is obtained from both primary and secondary research. Primary research data is provided by Simmons Market Research Bureau (consumer buying and usage data), Information Resources Inc. (market share data), and ProductScan (new product introduction data). Secondary research data has been obtained from trade association publications, business journals, company literature and websites, databases, and investment reports.

What You'll Get in this Report

Market Trends: Shaving and Hair Removal Products offers unique perspectives. No other market research report provides the analysis and trends coverage that Packaged Facts offers. Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report

If your company wants to get a head's up on the trends that will be driving the Shaving and Hair Removal products market , you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans.
• Research and development professionals stay on top of competitor initiatives and explore demand for new product introductions.
• Advertising agencies working with clients in the industry and related industries to understand consumer mindset and to develop consumer messaging for these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

TABLE OF CONTENTS

Chapter 1 Executive Summary

• Report Scope
• Methodology
• Product Definitions
• The Market
  • Market Size and Growth
  • Figure 1-1 U.S. Retail Sales of Shaving and Hair Removal Products, 2000-2005 (in billion $)
  • Market Composition
  • Table 1-1 IRI-Tracked Sales of Shaving and Hair Removal Products by Category, 2000-2004 (in million $)
  • The Marketers
  • Table 1-2 IRI-Tracked Sales of Top Shaving and Hair Removal Product Marketers, 2003-2005 (E) (in million $)
  • Top Brands
  • Table 1-3 IRI-Tracked Sales of Top Shaving and Hair Removal Product Brands, 2003-2005 (E) (in million $)
• Marketing Dynamics
  • Advertising
  • New Product Introductions
  • Market Trends
  • Technology
  • Convenience
  • Fragrances and Ingredients
  • Slow The Grow
  • Permanent Hair Removal
  • Teens Want Innovation
  • Special Needs of Women Recognized
  • Trends In Men's Facial Hair
  • Aging And The Hair Removal Arena
  • Ethnic Markets Under-developed
• The Consumer
  • Disposable Razors
  • Razor Blades (Non-Disposable)
  • Figure 1-3 Percentage Of U.S. Consumers Favoring Shaving And Hair Removal Categories
  • Electric and Battery Shavers
  • Shaving Cream/Gel
  • Teen Preferences
  • Outlook
  • Figure 1-4 Estimated U.S. Retail Sales of Shaving and Hair Removal Products, 2005-2010 (in billion $)

Chapter 2 The Market

• Shaving And Hair Removal Product Categories
• Razors
• Blades
• Shaving Cream
• Depilatories
• Other Grooming Supplies
• On the Mass Horizon
• Market Overview
  • Market Size and Growth
  • Figure 2-1 Retail Sales for Shaving and Hair Removal, 2000-2005 (E) (in billion $)
  • Market Composition
  • Figure 2-2 IRI-Tracked Market Composition by Category Share of the Shaving and Hair Removal Market, 2000, 2004, 2005 (%)
  • Table 2-1 IRI-Tracked Sales of Shaving and Hair Removal Products by Category, 2000-2005 (in million $)
  • Blades
  • Figure 2-3 IRI-Tracked Sales for Blades, 2000-2005 (in billion $)
  • Figure 2-4 IRI-Tracked Market Composition by Segment Share of Shaving Blades Category, 2004 (%)
  • Figure 2-5 IRI-Tracked Sales of Shaving Blades by Segments, 2000-2005 (E) (in millions $)
  • Shaving Cream
  • Figure 2-6 IRI-Tracked Sales of Shaving Creams, 2000-2005 (E) (in millions $)
  • Razors
  • Figure 2-7 IRI-Tracked Sales of Razors, 2000-2005 (E) (in millions $)
  • Gillette Versus Schick
  • Other Grooming Supplies
  • Figure 2-8 IRI-Tracked Sales for Other Hair Removal Products, 2000-2005 (E) (in million $)
  • Depilatory Products
  • Figure 2-9 IRI-Tracked Sales for Depilatories, 2000-2005 (E) (in millions $)
  • Depilatory for Men
  • Innovation in Women's Razors and Shavers
• Factors To Growth
  • Gillette Dominance Strengthens
  • Figure 2-10 Market Composition by Marketer Share of the Shaving and Hair Removal Category, 2005 (E) (%)
  • Men and Grooming
  • Innovation Drives Market
  • Fashion and Seasonal Trends
  • Laser and Electrolysis
  • Projected Market Growth
  • Figure 2-11 Projected Retail Sales of Shaving and Hair Removal Products, 2005-2010 (in billion $)

Chapter 3 The Marketers

• Market Overview
• Gillette Dominates
• Figure 3-1 Market Composition by Marketer Share of U.S. Shaving and Hair Removal Market, 2000, 2004 and 2005 (E) (%)
• Top Players: The Gillette Co. and Energizer Holdings Inc.
• Smaller Players Gain Market Share
• Colgate and S.C. Johnson Lose Out
• Table 3-1 IRI-Tracked Sales of Top Shaving and Hair Removal Product Marketers, 2000-2005 (E)
• Top Brands
• Table 3-2 IRI-Tracked Sales for Top Shaving and Hair Removal Product Brands, 2000-2005 (E)
• Shaving Blades
• Figure 3-2 Market Composition by Category Share of Shaving Blades Products Marketers, 2000, 2004 and 2005(E) (%)
• Marketers and Brands
• Table 3-3 IRI-Tracked Retail Sales of Top Shaving Blade Marketers,
• 2000-2005 (E)
• Figure 3-3 IRI-Tracked Top Three Shaving Blade Brands by Sales, 2000-2005 (E) (in million $)
• Gillette Upgrading Brands to Sustain Competition
• Table 3-4 IRI-Tracked Sales of Top Shaving Blade Brands, 2000-2005 (E) (in million $)

Shaving Cream

• SC Johnson Loses Market Share
• Figure 3-4 Market Composition by Category Share of Top Shaving Cream Product Marketers, 2000, 2004 and 2005(E) (%)
• Shaving Cream Marketer And Brands
• Table 3-4 IRI-Tracked Sales of Top Shaving Cream Marketers, 2000-2005 (E) (in million $)
• Table 3-5 IRI-Tracked Retail Sales of Top Shaving Cream Brands, 2000-2005 (E) (in million $)

Shaving Razors

• Gillette - Market Leader Losing Shares
• Energizer Holdings Inc. Steals Share
• Figure 3-5 Market Composition by Category Share of Top Shaving Razor Product Marketers, 2000, 2004 and 2005 (E) (%)
• Razor Marketers and Brands
• Table 3-6 IRI-Tracked Sales of Top Shaving Razor Marketers, 2000-2005 (E) (in million $)
• Table 3-7 IRI-Tracked Sales of Top Shaving Razor Brands, 2000-2005 (E) (in million $)

Depilatory Products

• Figure 3-6 Market Composition by Category Share of Depilatory Products Marketers, 2000, 2004 and 2005 (E) (%)

Depilatory Marketers and Brands

• Church & Dwight Sales to Revive
• Reckitt Benckiser and Del Labs Stay Positive
• Table 3-8 IRI-Tracked Sales of Top Depilatory Product Marketers, 2000-2005 (E) (in million $)
• Table 3-9 IRI-Tracked Sales of Top Depilatory Product Brands, 2000-2005 (E) (in million $)
• Other Hair Removal Products
• Table 3-10 IRI-Tracked Sales of Top Other Hair Removal Product Marketers, 2000-2005 (E) (in million $)
• Table 3-11 IRI-Tracked Sales of Top Other Hair Removal Product Brands, 2000-2005 (E) (in million $)

• Company Profiles
• The Gillette Co.

• Overview
• Brand Portfolio
• Table 3-12 Gillette Brand Portfolio - Shaving and Hair Removal Products 2004-2005
• Performance
• Figure 3-7 IRI-Tracked Sales for Gillette Shaving and Hair Removal Products, 2000-2005 (E) (in million $)
• Category Share
• Figure 3-8 Gillette Shaving and Hair Removal Segmentation
• New Product Introductions
• Table 3-13 Gillette New Shaving and Hair Removal Product Introductions 2004-2005

Energizer Holdings Inc.

• Brand Portfolio
• Table 3-14 Energizer Brand Portfolio - Shaving and Hair Removal Products 2004-2005
• Performance
• Figure 3-9 IRI-Tracked Sales for Energizer Shaving and Hair Removal Products, 2000-2005 (E) (in million $)
• Category Share
• Figure 3-10 Energizer Shaving and Hair Removal Segmentation
• New Product Introductions
• Table 3-15 Energizer New Shaving and Hair Removal Product Introductions 2004-2005

S. C. Johnson & Son Inc.

• Overview
• Performance
• Figure 3-11 IRI-Tracked Sales for S.C. Johnson Shaving and Hair Removal Products, 2000-2005 (E) (in million $)
• New Product Introductions
• Table 3-16 S.C. Johnson & Sons Co. New Product Introductions 2004-2005

Church & Dwight Co. Inc.

• Overview
• Brand Portfolio
• Performance
• Figure 3-12 IRI-Tracked Sales for Church & Dwight Shaving and Hair Removal Products, 2000-2005 (E) (in million $)
• New Product Introductions
• Table 3-17 Church & Dwight Co. Shaving and Hair Removal Product Introductions, 2004-2005

Revlon Inc.

• Overview
• Brand Portfolio
• Performance Analysis
• Figure 3-13 IRI-Tracked Sales for Revlon Shaving and Hair Removal Products, 2000-2005 (E) (in million $)

Reckitt Benckiser

• Overview
• Performance
• Figure 3-14 IRI-Tracked Sales for Reckitt Benckiser Shaving and Hair Removal Products, 2000-2005 (E) (in million $)
• New Product Introductions
• New Product Introductions
• Table 3-18 Reckitt Benckiser New Shaving and Hair Removal Product Introductions 2004-2005

Johnson & Johnson

• Overview
• Brand Portfolio
• Table 3-19 Johnson & Johnson - Shaving and Hair Removal Products 2004-2005
• Performance
• Figure 3-15 IRI-Tracked Retail Sales for Johnson & Johnson Shaving and Hair Removal Products, 2000-2005 (E) (in million $)

Bic Corporation

• Brand Portfolio
• Performance
• Figure 3-16 IRI-Tracked Sales for Bic Corp. Shaving and Hair Removal Products, 2000-2005 (E) (in million $)
• New Product Introductions
• Table 3-20 Bic Corp. New Shaving and Hair Removal Product Introductions 2004-2005

Del Laboratories Inc

• Del Laboratories Inc
• Brand Portfolio
• Table 3-21 Del Laboratories Inc. - Shaving and Hair Removal Products 2004-2005
• Performance
• Figure 3-17 IRI-Tracked Sales for Del Laboratories Inc Shaving and Hair Removal Products, 2000-2005 (E) (in million $)
• Category Share
• Figure 3-18 Del Laboratories Shaving and Hair Removal Segmentation
• New Product Introductions
• Table 3-22 Del Laboratories Inc. New Shaving and Hair Removal Product Introductions 2004-2005

Conair Corp

• Overview
• Performance
• Figure 3-19 IRI-Tracked Sales for Conair Shaving and Hair Removal Products, 2000-2005 (E) (in million $)

Chapter 4 Marketing Dynamics

• Ad Spends
• Table 4-1 Top Shaving and Hair Removal Marketer by Ad Spends, 2004
• (in thousand $)
• Table 4-2 Top Shaving and Hair Removal Brands by Ad Spends, 2004 (in thousand $)
• Gillette Top Ad spender
• Table 4-3 Top Gillette Co. Brands by Ad Spend, 2004 (in thousand $)
• Quattro Heavily Backed by Energizer
• Table 4-4 Top Energizer Holdings Inc. Brands by Ad Spend, 2004
• Gillette Backs New Products
• Energizer Promotion for Quattro
• Church & Dwight Promotes Nair No Touch
• S. C. Johnson & Son Promotes Skintimate
• New Product Introduction
• Table 4-5 New Shaving and Hair Remover Product Introductions by Category, 2004 - 2005
• Table 4-6 Top Shaving and Hair Remover Marketer, Based on Number of Brands Introduced, 2004 - 2005
• Table 4-7 Top Shaving and Hair Remover Brands, Based on Number of SKUs Introduced, 2004- 2005
• Razors & Blades
• Table 4-8 Top Razors & Blades Hair Remover Marketers, Based on Number of Brands Introduced, 2004-2005
• Table 4-9 Top Razors & Blades Hair Removers Brands, Based on Number of SKUs Introduced, 2004 - 2005
• Shaving Creams, Gels & Accessories
• Table 4-10 Top Shaving Creams, Gels & Accessories Marketers, Based on Number of Brands Introduced, 2004 - 2005
• Table 4-11 Top Shaving Creams, Gels & Accessories Brands, Based on Number of SKUs Introduced, 2004 - 2005
• Hair Removal Cream And Depilatory
• Table 4-12 Top Hair Removable Cream And Depilatory Marketers, Based on Number of Brands Introduced, 2004 - 2005
• Table 4-13 Top Hair Removable Creams And Depilatory, Based on Number of SKUs Introduced, 2004 -2005
• Product Innovations
• Table 4-14 Razors & Blades Hair Remover Brands, By Innovation, 2004 - 2005
• Table 4-15 Shaving Creams, Gels & Accessories' Brands, By Innovation, 2004 - 2005
• Table 4-16 Hair Removable Cream And Depilatory Brands, By Innovation, 2004 - 2005
• Positioning New Products by Package Tags
• Razors & Blades Hair Removers
• Table 4-17 Top Selling Points of New Razor & Blade Products by Select Package Tags
• Table 4-18 New Razors & Blades Hair Remover Brand Introductions With the "Disposable" Package Tag, 2004-2005
• Reusable
• Table 4-19 New Razors & Blades Hair Remover Brand Introductions With the "Reusable" Package Tag, 2004-2005
• Women
• Table 4-20 New Razors & Blades Hair Removers Brand Introductions for Women, 2004-2005
• Men
• Table 4-21 New Razors & Blades Hair Removers Brand Introductions for Men, 2004-2005
• Shaving Creams, Gels & Accessories
• Table 4-22 Shaving Creams, Gels & Accessories, Top Selling Points, by Select Package Tags
• Upscale
• Table 4-23 New Shaving Creams, Gels & Accessories Brand Introductions With the "Upscale" Package Tag, 2004-2005
• Natural
• Table 4-24 New Shaving Creams, Gels & Accessories Brand Introductions With the "Natural" Package Tag, 2004-2005
• Table 4-25 New Shaving Creams, Gels & Accessories Brand Introductions With the "Men" Package Tag, 2004-2005
• Hair Removal Cream And Depilatory
• Table 4-26 Hair Removal and Depilatory Products, Top Selling Points, by Select Package Tags
• Table 4-27 New Hair Removable Cream And Depilatory Brand Introductions With the "Quick" Package Tag, 2004-2005
• Table 4-28 New Hair Removable Cream And Depilatory Brand Introductions With the "Upscale" Package Tag, 2004-2005
• Table 4-29 New Hair Removable Cream And Depilatory Brand Introductions With the "Women" Package Tag, 2004-2005
• Table 4-30 New Hair Removal Cream And Depilatory Brand Introductions With the "Natural" Package Tag, 2004-2005
• Consumer Purchasing Patterns
  • Households Buying Razors
  • Figure 4-1 Percentage of Households Buying Razors at Mass Market Venues, 2001- 2004 .
  • Figure 4-2 U.S. Mass Market Annual Purchase Occasions Per Buying Households For Shaving Razors, 2001-2004
  • Dollar and Volume Sales Rise
  • Figure 4-3 U.S. Mass Market Dollar Per Buyer Per Year For Razors, 2001-2004
  • Figure 4-4 U.S. Mass Market Volume Per Buyer Per Year For Razor, 2001-2004
  • Dollar Per Purchase Occasion For Shaving Razor
  • Figure 4-5 U.S. Mass Market Dollar Per Purchase Occasion For Razor, 2001-2004
  • Figure 4-6 U.S. Mass Market Volume Per Purchase Occasion For Razor, 2001- 2004

Chapter 5 Trends & Opportunities

• Overview
• Old and New Technologies
• Convenience
• Fragrance
• Table 5-1 Common Fragrances Used in New Shaving and Hair Removal Products Introduced in 2004-2005
• Trends in Ingredients
• High Vitamins
• Go Natural
• Aloe Vera's Popularity Continues
• At Home Spa
• Slow The Grow
• Table 5-2 New Shaving and Hair Remover Product Introductions with Hair Retardation Ingredients Category, 2004 - 2005
• Permanent Hair Removal
• Permanent Hair Removal
  • Creative Marketing Positioning
  • Demographic Profiles and Important Consumer Bases
  • Teenagers Gaining Preference
  • Table 5-3 Attitude/Opinion of Teenagers on Personal Care, by Gender, 2004 - 2005
  • Special Needs of Women Recognized
  • Table 5-4 Attitude/Opinion on Personal Care by Gender, 2004 - 2005
  • Trends In Men's Facial Hair
  • Aging And The Hair Removal Arena
  • Table 5-5 Projected U.S. Population by Age Bracket, 2000-2010 (in million)
  • Ethnic Markets Under-developed
  • Table 5-6 Population Projections for Selected U.S. Racial Populations, 2000-2020 (in thousands)
  • The Gay Market
  • Sports Enthusiasts

Chapter 6 The Consumer

• Note on Simmons Survey Data and Figures
• Disposable Razors
• 45-54 year olds and Hispanics --Significant Users
• Table 6-1 Demographic Profile of Disposable Razor/Shaver Users, 2005
• Brand Preference -- Bic, the Largest Brand
• Figure 6-1 Percentage of Disposable Razors/Shavers' Users, by Brand, May 2004 - May 2005 (% of users)
• Brand Summary -- Gillette Versus Schick
• Table 6-2 Demographic Profile of Disposable Razors/Shavers Users, Gillette vs. Schick, 2005
• Brand Preference by Demography
• High Brand Loyalty Among 45-64 Old, Women
• Table 6-3 Demographic Profile of BIC, Gillette Daisy/Daisy Plus, Gillette Good News Users
• Table 6-4 Demographic Profile of Disposable Razor/Shaver Sole Brand Users, 2005
• Electric and Battery Shavers
• Higher Preference Among 65+ Old, Men
• Rotary Versus Foil
• Table 6-5 Demographic Profile of Electric and Battery Shaver Users, 2005
• Norelco - The Most Preferred Brand
• Figure 6-2 Percentage of Electric and Battery Shaver Users, by Type
• Table 6-6 Demographic Profile of Electric and Battery Shaver Users, by Type, 2005
• Brand Preference by Demography
• Figure: 6-3 Percentage of Electric and Battery Shaver Users, by Brand, May 2004 - May 2005
• Table 6-7 Demographic Profile of Electric and Battery Shaver Users, by Brand, Norelco, Remington, Braun, May 2004 - May 2005
• Brand Loyalty Higher Among Older Population
• Table 6-8
• Demographic Profile of Electric and Battery Shaver Sole Brand Users, 2005
• Frequency Of Usage
• Figure 6-4 Percentage of Electric and Battery Shaver Users, by Frequency Of Use
• Table 6-9 Demographic Profile of Electric and Battery Shavers By Frequency Of Use
• Razor Blades (Non-Disposable)
• Usage Significant among 18-34 year Olds
• Table 6-10 Demographic Profile of Razor Blade (Non-Disposable) Users, 2005
• Double Versus Single Blades
• Figure 6-5 Percentage of Razor Blades (Non-Disposable) Users, by Type, May 2004 - May 2005
• Table 6-11 Demographic Profile of Razor Blade (Non-Disposable) Users, by Type, 2005
• Brand Preference -- Gillette Dominates
• Figure 6-6 Percentage of Razor Blade (Non-Disposable) Users, by Brand, May 2004 - May 2005
• Brand Summary -- Gillette Versus Schick
• Brand Preference by Demography
• High Brand Loyalty -- 40.8% Use a Single Brand
• Table 6-12 Demographic Profile of Razor Blades Users, Gillette and Schick, 2005
• Table 6-13 Demographic Profile of Razor Blade (Non-Disposable) Users, by Brand, Gillette Mach3, Gillette Mach3 Turbo, Gillette Venus, 2005
• Table 6-14 Demographic Profile of Razor Blade (Non-Disposable) Users Sole Brand Users, May 2004 - May 2005 Frequency Of Use - Razor Blades (Non-Disposable)
• Figure 6-7 Percentage of Razor Blade (Non-Disposable) Users, by Frequency Of Use, 2005
• Table 6-15 Demographic Profile of Razor Blade (Non-Disposable) Users By Frequency Of Use, 2005 Shaving Cream/Gel
• Table 6-16 Demographic Profile of Shaving Cream/Gel Users, 2005
• Figure 6-8 Percentage of Shaving Cream/Gel Users, by Type, 2005 Aloe/Lanolin Popular
• Table 6-17 Demographic Profile of Shaving Cream/Gel Users, by Type, Regular, For Sensitive Skin, Moisturizing/Conditioning, 2005
• Figure 6-9 Percentage of Shaving Cream/Gel Users, by Kind, 2005 Age the Major Influencer
• Table 6-18 Demographic Profile of Shaving Cream/Gel Users, by Kind, Aloe/Lanolin, Menthol, 2005 Foam Versus Gel
• Figure 6-10 Percentage of Shaving Cream/Gel Users, by Form, May 2004 - May 2005 Gel Favored by Younger Age Groups
• Table 6-19 Demographic Profile of Shaving Cream/Gel Users, by Form, Aerosol Foam, Aerosol Gel, 2005 Edge Gel the Leading Brand
• Figure: 6-11 Percentage of Shaving Cream/Gel Users, by Brand, May 2004 - May 2005 Brand Summary -- Gillette
• Table 6-20 Demographic Profile of Shaving Cream Users, by Top Brand Gillette, 2005 Brand Preference by Demography
• Table 6-21 Demographic Profile of Shaving Cream/Gel Users, by Colgate & Edge Gel Brands, 2005
• Table 6-22 Demographic Profile of Shaving Cream/Gel Users, by Barbasol & Skintimate Brands, 2005 Brand Loyalty Higher Among Younger Age Groups
• Table 6-23 Demographic Profile of Shaving Cream/Gel Users Sole Brand Users, 2005 Frequency Of Use -- Shaving Cream/Gel
• Figure 6-12 Percentage of Shaving Cream/Gel Users, by Frequency Of Use, 2005
• Table 6-24 Demographic Profile of Shaving Cream/Gel Users By Frequency Of Use, 2005 Consumer Attitudes About Personal Appearance and Products
• Table 6-25 U.S. Consumer Attitude Toward Appearance, 2005
• Table 6-26 Demographic Profiles of U.S. Consumers, Based on Attitude Towards Appearance, 2005 The Teenage Consumer
  • Table 6-28 Demographic Profile of U.S. Teenagers for Disposable Razor/Shaver Razor Blades (Non-Disposable) and Shaving Cream Or Gel
  • Disposable Razors/Shavers - Brands
  • Table 6-29 Demographic Profile of U.S. Teenagers for Disposable Razors/Shavers by Brand
  • Table 6-30 Demographic Profile of U.S. Teenagers for Razor Blade (Non-Disposable) by Type
  • Razor Blade Brands --Gillette Dominates
  • Table 6-31 Demographic Profile of U.S. Teenagers for Razor Blade (Non-Disposable) by Brand
  • Frequency of Use of Disposable Razors/Shavers and Razor Blades
  • Table 6-32 Demographic Profile of U.S. Teenagers for Razor Blade (Non-Disposable) By Frequency Of Use
  • Table 6-33 Demographic Profile of U.S. Teenagers for Disposable Razors/Shavers By Frequency Of Use
  • Preference for Shaving Cream By Type, Kind and Form
  • Table 6-34 Demographic Profile of U.S. Teenagers for Shaving Cream/Gel by Type, Regular, For Sensitive Skin, Moisturizing/Conditioning
  • Table 6-35 Demographic Profile of U.S. Teenagers for Shaving Cream/Gel by Kind
  • Table 6-36 Demographic Profile of U.S. Teenagers for Shaving Cream/Gel, by Form, Aloe/Lanolin, Menthol
  • Preference for Shaving Cream - Brands
  • Table 6-37 Demographic Profile of U.S. Teenagers for Shaving Cream/Gel by Brand,
  • Teen Attitudes
  • Table 6-38 Demographic Profile of U.S. Teenagers' Different Attitudes Towards Appearance
  • Table 6-39 Demographic Profiles of U.S. Consumers, Based on Attitude Towards Appearance