Trends in Natural and Organic Lawn and Garden Supplies

SUMMARY

Trends in Organic Lawn and Garden Products, new from Packaged Facts, presents a comprehensive overview of the rapidly expanding organic sector of the overall lawn and garden (L&G) market. It examines this sector from three interrelated perspectives, analyzing trends in terms of context, concepts, and content. To elaborate:

• The first perspective places the term "organic" in context, defining it as distinct from the term "conventional" and attaching it to an alternative market universe of "green" and "eco-friendly" products.
• The second perspective explores the various organic concepts relating to lawn care and gardening that have developed, each taking different approaches to an underlying "organic paradigm."
• The third, content-oriented perspective looks specifically at trends in organic L&G products, with a focus on marketers and brands.

Note that this study also covers trends in media/promotion, education/awareness, community programs, lawn care operators, retailing, and consumer acceptance.

In terms of product categories, the primary focus of this study is on what is known in the overall lawn and garden market as "L&G supplies." The L&G supplies category comprises two product segments: fertilizers/growth media (F/GM); and pesticides (insecticides, herbicides, and fungicides).

TABLE OF CONTENTS

Chapter 1 Introduction

• Organic L&G in Context
• Perspectives and Focus
• Recent Rapid Growth in Organic L&G
• Green Markets Are Hot
• Table 1-1 Selected List of Emerging Green Market Product Categories
• Green Markets vs. Conventional Markets
• The Organic Paradigm
• The Conventional Paradigm
• Conflicting Models: Biological vs. Mechanical

Chapter 2 Organic Products

• Organic Growing: Historical Background
  • Organic Growth Philosophy a Reaction to Synthetic Success
  • Clashing Formulas: Feed the Plant or the Soil?
  • Organic Pioneers: Howard, Steiner, Rodale
  • The Environmental Movement
  • The "Back-to-the-Land" Movement
  • Baby Boomers and Health
• Organic Growing: Principles, Methods, and Ingredients
  • Positive and Negative Principles/Commandments
  • Positive Principle: Create Healthy Soil
  • Organic Credo: Organic Soil Superior to Synthetic Soil
  • Note on Nutrients
  • Compost
  • Compost Ingredients
  • Table 2-1. Common Materials Used In Compost
  • Table 2-2 Materials Not To Be Used In Compost
  • Compost Accelerators
  • Organic Fertilizers
  • The Traditional Organic Fertilizer: Manure
  • Table 2-3 Types of Fertilizer Manure
  • Organic Fertilizer Ingredients
  • Table 2-4. Selected Natural/Organic Fertilizer Ingredients
  • Soil Testing and pH Balance
  • Soil Conditioners
  • Bio-Stimulants
  • Hydroponic/Aeroponic Nutrients
  • Negative Principle: Absolutely No Synthetics-Especially Pesticides
  • Disease Claims
  • Table 2-5 Diseases/Conditions Associated with Chronic Exposure to Synthetic Pesticides
  • Pesticides: A Brief History
  • Organic Pest Control: Physical Approaches
  • Organic Chemical Approaches
  • Organic Pesticide Ingredients
  • Table 2-6 Organic Pesticide Ingredients: By Product Type
  • High-Tech Organic Pesticides
  • IPM vs. Organic Pest Control

Chapter 3 Marketers and Product Trends

• The Marketers
• Large and Mid-Sized Marketers
• Specialists
• Commercial vs. Consumer Marketers
• Organic F/GM Pioneers: Espoma and Fertrell
• Organic Pesticide Pioneers: Bonide and Green Light
• New Generation Marketers
• North Country Organics
• Monterey Lawn and Garden Products
• Woodstream Corp.
• American Agritech
• Other Organic Marketers
• Scotts Enters Organics
• Table 3-1 Selected List of Marketers and Brands of Organic Fertilizer/Growth Media (F/GM) and Organic Pesticide Products: By Product Type (2006)

• Product Trends
  • Overview
  • Compost Products
  • Table 3-2 Selected Marketers of Compost
  • Organic Fertilizer Products
  • Table 3-3 Selected Marketers of Organic Fertilizers
  • Fish-Based Products
  • Fish-Based Products
  • Table 3-4 Selected Marketers of Fish-Based F/GM Products
  • Kelp/Seaweed Products
  • Table 3-5 Selected Marketers of Kelp/Seaweed Products
  • Mineral Products
  • Table 3-6 Selected Marketers of Mineral F/GM Products
  • Vermiculture Products
  • Table 3-7 Selected Marketers of Vermiculture-Based F/GM Products
  • Compost Tea
  • Table 3-8 Selected Marketers of Compost Tea
  • Microbial Products
  • Table 3-9 Selected Marketers of Microbial F/GM Products
  • Humates
  • Table 3-10 Selected Marketers of Humates
  • Mycorrhizal Products
  • Coconut-Based Products
  • Table 3-11 Selected Marketers of Coconut-Based F/GM Products
  • Guano Products
  • Gardening Kits
  • Organic Pesticide Products
  • Table 3-12 Selected Marketers of Organic Pesticides
  • Neem Products
  • Table 3-13 Selected Marketers of Neem Products
  • Corn Gluten
  • Garlic Products
  • Nematode Products
  • Spinosad

Chapter 4 General Trends

• General Organic L&G Trends
  • Organic Lawn Trends
  • Overview
  • Preparing for an Organic Lawn
  • Trendy Fertilizer Blend
  • Corn Gluten and Hydrolysate
  • Problems and Promise
  • Lawns into Gardens
  • Prairie Lawns
• Organic Garden Trends
  • Overview
  • The Earthkind System
  • Lasagna Gardening
  • Deterrent Gardening
  • Container Gardening
  • Xeriscaping
  • Rain Gardening
  • Hydroponics
  • Aeroponics
  • Organic Applications Beyond Normal L&G Concepts
  • Media/Promotion Trends
  • No Trade Magazine or Trade Association
  • OMRI and OTA
  • Scattering of Media: Magazines
  • Newspapers
  • Radio and TV
  • Trade Shows/Consumer Expos
  • Education Trends
  • Classes, Lectures, Seminars, Workshops
  • Networks/Associations
  • Activist Groups
  • Schools: Middle School and High School Programs
  • University Programs
  • Specialty Schools and Cooking Schools
  • Subsistence Education
  • Alternative Consciousness-Raising Institutions Arising
  • Community/Business Program Trends
  • Composting Programs
  • Business Programs
  • Local Programs
  • Lawn Care Operator Trends
  • Center of the Storm
  • Threats to Status Quo
  • Table 4-1. National Coalition for Pesticide-Free Lawns: Steering Committee Organizations
  • Reactive and Proactive Approaches
  • LCO Organic Ingredients
  • Focus: Westchester County, NY
  • San Francisco's Green Business Program
  • Retail Trends
  • L&G Organic Specialty Stores
  • E-Commerce Websites
  • Table 4-2 Selected List of Specialty Organic L&G Retailers
  • A Protest Against Home Depot and Lowe's
• Consumer Trends
  • Surge in Organic L&G Popularity
  • Note on Simmons Survey
  • Compost and Organic Insecticide Purchasers
  • Table 4-3 Consumer Gardening Habits: Use of Conventional Insecticides vs. Organic Products and Compost
  • Interest in Environmental Causes Correlates to Purchases
  • Table 4-4 Use of Conventional Insecticides vs. Organic Products, by Consumer Activities and Attitudes
  • Untapped Reservoir of Consumer Demand
  • Or Is There?
  • Figure 4-2 Percentage of Consumers Who Garden, Use Insecticides, Organic Insecticides, 2004-2006

Chapter 5 Market Performance and Prospects

• Organic L&G Sales Assessment
• Determining Growth Rates
• Table 5-1
• Estimated U.S. Retail Sales of Organic Lawn and Garden Products, 2002-2006 (millions of dollars)
• Organic Product Sales Trends: F/GM vs. Pesticides
• Organic L&G Projections
• Table 5-2 Projected U.S. Retail Sales of Organic Lawn and Garden Products 2007-2011 (millions of dollars)
• Factors in Future Growth
  • Overview
  • Demographics
  • The Economy and Housing
  • Peak Oil and Climate Change
  • Internal Market Factor
  • Positive Outlook