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SUMMARY
Packaged Facts estimates the skincare market including both mass and prestige
to reach $7.2 billion by 2010, driven in part by expected double-digit growth
of anti-aging products, which is likely to become the second largest category
behind hand & body lotions and the industry. Skincare is a dynamic, rapidly
evolving market with a few power players, a handful of aggressive, second-tier
marketers, several struggling old schoolers, and new upstarts, all continually
introducing new product for an informed and demanding consumer who wants more
than just functional benefits. Sensory and emotional benefits must complete
the package. Consequently, skincare continues to become more fragmented.
The retail landscape is undergoing changes significant enough to alter every
aspect of how consumers evaluate and purchase products as well as how
marketers develop and deliver those products to the consumer. What remains to
be seen is how marketers large and small will react.
High tech skincare is booming, with the trend toward cosmeceuticals and heavy
influence from the medical arena. Since innovation is more and more the price
of entry, the lines between prestige and mass brands are more and more
blurred. Baby Boomers are still a core consumer market but there is great
potential in more targeted areas such as Gen-Xers, who are beginning to enter
their 40s, and teens, who are influenced by a beauty-obsessed culture.
This all new Packaged Facts report provides related sales and share data;
factors to growth in the market; corporate profiles of major marketers; an
overview of the advertising, promotional, and retail universe; consumer usage
and demographic data; and an in depth analysis of new product trends.
What You'll Get in this Report
Skincare Products in the U.S. makes important predictions and recommendations
regarding the future of this market, and pinpoints ways current and
prospective marketers can capitalize on current trends and spearhead new ones.
No other market research report provides both the comprehensive analysis and
extensive data that Skincare Products in the U.S. offers.
The report addresses the following segments:
- The Market(including market size and composition, and projected
market growth)
- The Marketers (including discussions of specific marketer brand and
market shares)
- Competitive Profiles (of the mainstream marketers, specialists and
up-and-coming niche players, and analyses of the products they market)
- Retail Strategies
- The Consumer (who's buying what, and where)
- The Products
Plus, you'll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the skincare industry, or is
considering making the leap, you will find this report invaluable, as it
provides a comprehensive package of information and insight not offered in any
other single source. You will gain a thorough understanding of the current
market for skincare products, as well as projected sales and trends through
2010. Contributing to that understanding will be a complete analysis of sales
data, and a detailed discussion of the consumer for skincare products based on
Simmons data.
This report will help:
- Marketing Managers identify market opportunities and develop
targeted promotion plans for skincare products.
- Research and development professionals stay on top of competitor
initiatives and explore demand for skincare products.
- Advertising agencies working with clients in the skincare industry
understand the product buyer to develop messages and images that compel
consumers to purchase these products.
- Business development executives understand the dynamics of the
market and identify possible partnerships.
- Information and research center librarians provide market
researchers, brand and product managers and other colleagues with the vital
information they need to do their jobs more effectively.
TABLE OF CONTENTS
Chapter 1 Executive Summary
- Scope of the Report
- Methodology
- Market/Category/Segment
- Size and Growth of Market
- 2006 Retail Sales Reach $5.8 Billion
- Table 1-1 U.S. Retail Sales of Skincare Products, 2001-2006 (in
billion $) (e)
- Figure 1-1 Prestige and Mass-market Market Composition of Skincare
Products, 2005 (%)
- IRI-Tracked Market Sales and Share by Product Category
- Figure 1-2 Market Composition of Mass-market Skincare Products,
2001-2005 (%)
- Table 1-2 IRI-Tracked Sales of Skincare Products, 2001-2005
- J&J, P&G and L'Oreal Lead the Pack
- Table 1-3 IRI-Tracked Sales of Top 10 Skincare Marketers, 2001-2005
(in million $)
- Top 3 Marketers Have Top 3 Brands
- Table 1-4 IRI-Tracked Sales of Top 10 Skincare Brand Lines, 2001-2005
(in million $)
- Trends and Factors to Growth
- What Is Important to Women
- In-Office Procedures Lead to More Mass-Market Quasi Medical Products
- Health and Beauty Merge in Cosmeceuticals
- Natural/Organic Continue To Influence Skincare Market
- The Merger of Functional, Emotional and Experiential
- Meet My Need, Not My Demographic
- Boomers, Ethnic Consumers and Men...
- Outlook
- Table 1-5 Projected Tracked Sales of Mass-Market by Skincare Category,
2006-2010 (in million $)
- Marketing Dynamics
- Major Skincare Brand Ad Spend
- Table 1-6 Marketer Ad Spends on Major Brands, December 2005
- Selected Advertising and Positioning Activity
- Ads Focus on Boomers
- Rebranding to a Fault
- Just Get on Oprah
- Reaching Out Online
- Beauty Isn't Perfect
- Highlighting Technology
- Retail Highlights
- Retail Shape Shifts
- Retail Consolidation
- Online Retail Keeps Clicking
- Health & Beauty Care Margins
- Table 1-7 Supermarket Retailers' Average Gross Profit Margins on
Health and Beauty Care (HBC) Products, by Category and Product
- Selected New Product Trends
- Anti-Aging Skincare Assortment Mushrooming
- OTC Versions of Clinical Services and Procedures
- Men Still Care
- A Recipe for Skincare
- The Consumer
- Table 1-8 Usage Rates of Skincare Products among Women (%), 2006
Chapter 2 The Overall Market
- Scope of the Report
- Methodology
- Market/Category/Segment
- Skin and Skin Product Considerations
- Skin: A Touchy Subject
- Skin Structure: Epidermis, Dermis, and Subcutis
- Types of Skin: Oily, Dry, Balanced, Combination
- Types of Skin Problems
- UV Light Damage
- Photosensitivity
- Intrinsic and Extrinsic Skin Aging
- Environmental Causes
- Types of Products/Ingredients: Therapeutic vs. Cosmetic
- Moisturizing Ingredients
- Cleansing Ingredients
- Toning Ingredients
- Specialty Ingredients
- Regulatory Environment
- Cosmeceutical Guidelines
- AHA Guidelines
- Other Key Regulatory Points
- Industry Representation
- The Overall Skincare Market
- Total Skincare Tops $5.5 Billion
- Table 2-1 U.S. Retail Sales of Skincare Products, 2001-2005 (in
million $)
- Figure 2-1 Percentage Change in Sales of Skincare Products, 2001-2005
(%)
- Market Composition
- Mass-market and Prestige Share
- Figure 2-2 Prestige and Mass-market Market Composition of Skincare
Products, 2005 (%)
- Segment Share of Mass-Market Skincare
- Figure 2-3 Market Composition of Mass-market Skincare Products,
2001-2005 (%)
- Hand and Body Lotion
- Figure 2-4 IRI-Tracked Sales of Hand and Body Lotion, 2001-2005, (in
million $)
- Facial Cleansers Market Size and Growth
- Figure 2-5 IRI-Tracked Sales of Facial Cleansers, 2001-2005 (in million
$)
- Anti-Aging Products Market Size and Growth
- Figure 2-6 U.S. Market Composition of Anti-aging Products (%), 2005
- Figure 2-7 IRI-Tracked Sales of Facial Anti-aging products, 2001-2005,
(in million $)
- Figure 2-8 IRI-Tracked Sales of Body Anti-aging products, 2001-2005, (in
million $)
- Facial Moisturizers
- Figure 2-9 IRI-Tracked Mass-market Sales of Facial Moisturizers,
2001-2005 (in million $)
- Prestige Market
- Figure 2-10 Estimated Prestige Market, 2001-2005 (in million $)
- Outlook
- Figure 2-11 Projected Skincare Product Market Sales, 2006-2010 (in
billion $)
Chapter 3 The Marketers
- Mass-Market Shares and Growth Rates of Top Marketers
- Figure 3-1 U.S. Skincare Mass-market Composition 2001 Vs 2005 (%)
- Table 3-1 IRI-Tracked Sales of Major Skincare Marketers, 2001-2005 (in
million $)
- Top Skincare Brands
- Table 3-2 IRI-Tracked Sales of Top 20 Skincare Brand Lines, 2001-2005
(in million $)
- Hand and Body Lotion
- Top Hand & Body Lotion Marketers
- Figure 3-2 Share of U.S. Retail Sales by Top Marketers of Hand and
Body Lotion, 2004 vs 2005
- Sales of Top Ten Hand & Body Lotion Marketers
- Table 3-3 IRI-Tracked Sales of Top 10 Hand and Body Lotion Marketers,
2001-2005 (in million $)
- Sales of Top Ten Hand & Body Lotion Brands
- Table 3-4 IRI-Tracked Sales of Top 10 Hand and Body Lotion Brands,
2001-2005 (in million $)
- Table 3-5 Hand & Body Lotion Brands by Greatest Sales Increase and
Decrease, 2004-2005 (in million $)
- Facial Cleansers
- Top Facial Cleanser Marketers
- Figure 3-4 Share of U.S. Retail Sales by Top Marketers of Facial
Cleanser Products, 2004 Vs 2005 (%)
- Sales of Top Ten Facial Cleanser Marketers
- Table 3-6 IRI-Tracked Sales of Top 10 Facial Cleanser Marketers,
2001-2005 (in million $)
- Sales of Top Ten Facial Cleanser Brands
- Table 3-7 IRI-Tracked Sales of Top 10 Facial Cleanser Brands,
2001-2005 (in million $)
- Table 3-8 Facial Cleanser Brands by Highest Sales Increase and
Decrease, 2004-2005 (in million $)
- Anti-Aging Products
- Top Facial Anti-Aging Marketers
- Figure 3-5 Share of U.S. Retail Sales by Top Marketers of Facial
Anti-aging Products, 2005 vs 2004 (%)
- Sales of Top Ten Facial Anti-Aging Marketers
- Table 3-9 IRI-Tracked U.S. Sales of Top 10 Facial Anti-aging Product
Marketers, 2001-2005 (in million $)
- Sales of Top Ten Facial Anti-Aging Brands
- Table 3-10 IRI-Tracked U.S. Sales of Top 10 Facial Anti-aging Product
Brands, 2001-2005 (in million $)
- Table 3-11 Facial Anti-aging Brands by Greatest Sales Increase and
Decrease, 2004-2005 (in million $)
- Top Body Anti-Aging Marketers
- Figure 3-6 Share of U.S. Retail Sales by Top Marketers of Body
Anti-aging Products, 2004 vs 2005 (%)
- Table 3-12 IRI-Tracked Sales of Top 10 Body Anti-aging Product
Marketers, 2001-2005 (in million $)
- Table 3-13 IRI-Tracked Sales of Top 10 Body Anti-aging Product Brands,
2001-2005 (in million $)
- Table 3-14 Body Anti-aging Brands by Greatest Sales Increase and
Decrease, 2004-2005 (in million $)
- Facial Moisturizers
- Top Facial Moisturizer Marketers
- Figure 3-7 Share of U.S. Retail Sales by Top Marketers of Facial
Moisturizers, 2004 Vs 2005
- Sales of Top Ten Facial Moisturizer Marketers
- Table 3-15 IRI-Tracked Sales of Top 10 Facial Moisturizer Marketers,
2001-2005 (in million $)
- Sales of Top Ten Facial Moisturizer Brands
- Table 3-16 IRI-Tracked Sales of Top 10 Facial Moisturizer Brands,
2001-2005 (in million $)
- Table 3-17 Top Facial Moisturizer Brands by Sales Increase and
Decrease, 2004-2005 (in million $)
Chapter 4 Corporate Profiles of Top Marketers
- Johnson & Johnson
- Overview
- Neutrogena
- Aveeno
- Product Mix
- Figure 4-1 J&J Mass-market Sales Composition, 2005 (%)
- Performance
- Figure 4-2 IRI-Tracked J&J Skincare Sales, 2001-2005, (in million $)
- Significant Events
- Pfizer Consumer Healthcare Acquisition
- Aveeno Sun Protection
- Procter & Gamble
- Overview
- Product Mix
- Figure 4-3 P&G Mass-market Sales Composition, 2005(%)
- Performance
- Figure 4-4 IRI-Tracked P&G Skincare Sales, 2001-2005, (in million $)
- Significant Events
- Selected New Olay Products
- Unilever Group
- Overview
- Product Mix
- Figure 4-5 Unilever Mass-market Sales Composition, 2005 (%)
- Performance
- Figure 4-6 IRI-Tracked Unilever Skincare Sales, 2001-2005, (in million
$)
- Significant Events
- Unilever's New R&D Center
- L'Oreal USA (L'Oreal Group)
- Overview
- Product Mix
- Figure 4-7 L'Oreal Mass-market Sales Composition, 2005 (%)
- Performance
- Figure 4-8 IRI-Tracked L'Oreal Skincare Sales, 2001-2005, (in million
$)
- Significant Events
- L'Oreal Acquires The Body Shop
- Garnier Gets Ready To Land
- Overview
- Product Mix
- Figure 4-9 Beiersdorf Mass-market Sales Composition, 2005 (%)
- Performance
- Figure 4-10 IRI-Tracked Beiersdorf Skincare Sales, 2001-2005, (in
million $)
- Significant Events
- American Packaging for New Product
- What is Touch?
- Kao Brands Company (Kao Corporation)
- Overview
- Product Mix
- Figure 4-11 Kao Brands Co. Mass-market Sales Composition, 2005 (%)
- Performance
- Figure 4-12 IRI-Tracked Kao Brands Co. Skincare Sales, 2001-2005, (in
million $)
- Significant Events
- Natural Glow
- Curel Restaged in 2005
- Pfizer
- Overview
- Performance
- Figure 4-13 IRI-Tracked Pfizer Skincare Sales, 2001-2005, (in million
$)
- Significant Events
- Alberto-Culver Company
- Overview
- Product Mix
- Figure 4-14 Alberto-Culver Mass-market Sales Composition, 2005 (%)
- Performance
- Figure 4-15 IRI-Tracked Alberto-Culver Skincare Sales (St. Ives),
2001-2005, (in million $)
- Significant Events
- Sally Beauty Spin-Off
- Coty
- Overview
- Performance
- Figure 4-16 IRI-Tracked U.S. Coty Sales, 2001-2005, (in million $)
- Revlon, Inc.
- Avon Products Inc.
- Chattem
- E.T. Browne Drug Co. Inc.
- Select Prestige Marketers
- Estée Lauder Companies, Inc.
- Overview
- Figure 4-17 Estee Lauder Worldwide Distribution Channels, All
Products, 2006 (%)
- Performance
- Elizabeth Arden Inc.
- Shiseido Cosmetics America, Ltd. (Shiseido Company, Ltd.)
- Clarins USA (Clarins)
Chapter 5 Marketing Dynamics
- Consumer Advertising Expenditures
- Television Ad Spending, CPG Down, Skincare Up
- Major Skincare Marketer Ad Spend Estimates
- Table 5-1 Ad Spend Estimates of Major Marketers, December 2005
- Major Skincare Brand Ad Spend
- Table 5-2 Marketer Ad Spends on Major Brands, December 2005
- Selected Advertising and Positioning Activity
- Ads Focus on Boomers
- Retail Advertising Outreach
- Scents and Samples
- Value in Co-Branding
- Rebranding to a Fault
- The Ultimate Word of Mouth
- Online Activity
- Neutrogena's Uses Branded Video Blog To Reach Girls
- P&G's Online Anti-aging Diary
- littlebrownbottle.com
- Beautiful People and/or Beautiful Products
- Highlighting Technology
- Doctor, Doctor...
- Age Uncertain in Anti-aging Ads
- For Men Only
- Distribution and Retail
- Distribution Overview
- Prestige and Mass-Market Distribution
- Direct-to-Consumer Distribution
- More Distribution Opportunities for Cosmeceuticals Marketers
- Retail Overview
- The Gray Market Creates a New Retail Landscape
- Prestige Moving Towards Mass-Market Outlets
- Retail Consolidation
- Drugstore Consolidation
- Online Retail Keeps Clicking
- Women's Retail Shopping Preferences
- Table 5-3 Where Women Buy Cosmetic Products, 2006 (%)
- L'Oreal's Beauty Lounge Stores
- Health & Beauty Care Margins
- Table 5-4 Supermarket Retailers' Average Gross Profit Margins on Health
and Beauty Care (HBC) Products, by Category and Product
- Retail Profile: Ulta
- Retail Profile: CVS
- New Product Introductions
- Anti-Aging Skincare Assortment Mushrooming
- Table 5-5 Select New Anti-aging Products, 2006
- OTC Versions of Clinical Services and Procedures
- Table 5-6 Select New Kits and MD Products, 2006
- Active Ingredient Innovations
- Spa Services Inspire Product Development
- Table 5-7 Select New Spa Skincare Product Introductions, 2006
- Men's Care
- Table 5-8 New Skincare Product Launches for Men, 2006*
- Target Treatments
- Table 5-9 Skin Toners Introductions in Skincare, 2006*
- Table 5-10 New Skincare Eye Treatment Products 2006*
- The Nature of Skincare Products
- Table 5-11 Natural/Organic/Botanic Products, 2006
- Table 5-11 cont. Natural/Organic/Botanic Products, 2006
- A Recipe for Skincare
- Table 5-12 Selected New Product Introductions Based on Food
Ingredients, 2006
- Table 5-12 Selected New Product Introductions Based on Food
Ingredients, 2006
Chapter 6 Consumer
- Note on Simmons Survey Data and Figures
- Overview
- Figure 6-1 Percentage of U.S. Adult Men and Women Using Skincare
Products, 2006 (%)
- Figure 6-2 Percentage of U.S. Consumers Using Facial Cleansing/Medicated
Products, by Age, 2006 (%)
- Figure 6-3 Percentage of U.S. Consumers Using Moisturizing Products, by
Age, 2006 (%)
- Table 6-1 Usage Rates of Skincare Products among Women (%), 2006
- Facial Cleansing and Medicated Products Usage
- Demographics
- Table 6-2 Demographic Profile of Adult U.S. Facial Cleansing/Medicated
Product Users, 2006
- Consumer Usage by Facial Cleansing/Medicated Product Form
- Figure 6-4 Percentage of U.S. Consumers Using Facial
Cleansing/Medicated Product, by Form, 2006
- Selected Demographic Profiles of Top Facial Cleansing/Medicated Product
Forms
- Demographic Highlights of Foaming Face Wash User
- Table 6-3 Demographic Profile of Foaming Face Wash Users, 2006
- Demographic Highlights of Cream User
- Table 6-4 Demographic Profile of Cream Users, 2006
- Demographic Highlights of Astringent/Toner User
- Table 6-5 Demographic Profile of Astringent/Toner Users, 2006
- Demographic Highlights of Lotion User
- Table 6-6 Demographic Profile of Lotion Users, 2006
- Demographic Highlights of Scrubs User
- Table 6-7 Demographic Profile of Scrubs Users, 2006
- Consumer Usage by Facial Cleansing/Medicated Product Type
- Figure 6-5 Percentage of U.S. Facial Cleansing & Medicated Product
Users, by Type, 2006 (in %)
- Selected Demographic Profiles of Top Facial Cleansing/Medicated Product
Types
- Demographic Highlights of Facial Cleanser Users
- Table 6-8 Demographic Profile of Facial Cleansing Users, 2006
- Demographic Highlights of Acne Care Users
- Table 6-9 Demographic Profile of Acne Care Users, 2006
- Demographic Highlights of Anti-aging Users
- Table 6-10 Demographic Profile of Anti-aging Users, 2006
- Consumer Usage by Facial Cleansing/Medicated Product Type
- Figure 6-6 Percentage of U.S. Facial Cleansing/Medicated Product
Users, by Brand, 2006 (in %)
- Selected Profiles of Top Skin Cleanser/Medicated Product Brands
- Demographic Highlights of Olay Users
- Table 6-11 Demographic Profile of Olay Users, 2006
- Demographic Highlights of Neutrogena Users
- Table 6-12 Demographic Profile of Neutrogena Users, 2006
- Demographic Highlights of Noxzema Users
- Table 6-13 Demographic Profile of Noxzema Users, 2006
- Demographic Highlights of Clean & Clear Users
- Table 6-14 Demographic Profile of Clean & Clear Users, 2006
- Demographic Highlights of Dove Users
- Table 6-15 Demographic Profile of Dove Users, 2006
- A Look at Prestige Brand Clinique Users
- Table 6-16 Demographic Profile of Clinique User, 2006
- Moisturizer Products Usage Demographics
- Table 6-17 Demographic Profile of Adult Moisturizer Users, 2006
- Consumer Usage by Moisturizing Product Form
- Figure 6-7 Percentage of Consumers Favoring Moisturizers, by Product
Form, 2006 (%)
- Selected Demographic Profiles of Top Moisturizing Product Forms
- Demographic Highlights of Lotion Users
- Table 6-18 Demographic Profile of Lotion Users, 2006
- Demographic Highlights of Cream Users
- Table 6-19 Demographic Profile of Cream Users, 2006
- Demographic Highlights of Oil Users
- Table 6-20 Demographic Profile of Oil Users, 2006
- Consumer Usage by Moisturizing Product Type
- Figure 6-8 Percentage of Consumers Favoring Moisturizers, by Type, (in
%), 2006
- Demographic Profiles of Top Three Moisturizing Product Types
- Demographic Highlights of Regular Moisturizer Users
- Table 6-21 Demographic Profile of Regular Moisturizer Users, 2006
- Demographic Highlights of Sensitive Skin Moisturizer Users
- Table 6-22 Demographic Profile of Sensitive Skin Moisturizer Users,
2006
- Demographic Highlights of Moisturizer with Sunscreen Users
- Table 6-23 Demographic Profile of Moisturizer with Sunscreen Users,
2006
- Consumer Usage by Moisturizing Product Brand
- Figure 6-9 Percentage of U.S. Moisturizer Product Users, by Brand,
2006 (%)
- Selected Demographic Profiles of Top Moisturizing Product Brands
- Demographic Highlights of Olay Moisturizer Users
- Table 6-24 Demographic Profile of Olay Moisturizer Users, 2006
- Demographic Highlights of Vaseline Intensive Care Moisturizer Users
- Table 6-25 Demographic Profile of Vaseline Intensive Care Moisturizer
Users, 2006
- Demographic Highlights of Jergen's Moisturizer Users
- Table 6-26 Demographic Profile of Jergen's Moisturizer Users, 2006
- Demographic Highlights of Aveeno Moisturizer Users
- Table 6-27 Demographic Profile of Aveeno Moisturizer Users, 2006
- Demographic Highlights of Lubriderm Moisturizer Users
- Table 6-28 Demographic Profile of Lubriderm Moisturizer Users, 2006
- Demographic Highlights of Suave Moisturizer Users
- Table 6-29 Demographic Profile of Suave Moisturizer Users, 2006
- Demographic Highlights of Neutrogena Moisturizer Users
- Table 6-30 Demographic Profile of Neutrogena Moisturizer Users, 2006
- Demographic Highlights of Prestige Brand Clinique Moisturizer Users
- Table 6-31 Demographic Profile of Clinique Moisturizer Users, 2006
- Demographic Highlights of Prestige Brand Estee Lauder Moisturizer Users
- Table 6-32 Demographic Profile of Estee Lauder Moisturizer Users, 2006
- Demographic Highlights of Prestige Brand Lancome Moisturizer Users
- Table 6-33 Demographic Profiles of Lancome Moisturizer Users, 2006
- Frequency of Use Comparison
- Table 6-34 Frequency of Use Product Category Comparison, 2006 (% of
Users)
- Table 6-35 Health and Beauty Products Used By Women At Least Three
- Times A Week
Selected Addresses
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